{"title":"Purple Tones","description":"","products":[{"product_id":"pure-ziva-seashell-light-pink-opaque-matte-pressed-powder-single-vegan-eyeshadow-talc-paraben-cruelty-free-copy","title":"Pure Ziva Lilac Matte Soft Light Pink Pastel Purple Lavender Pressed Powder Single Vegan Eyeshadow; Talc, Paraben \u0026 Cruelty Free","description":"\u003ch2 data-section-id=\"e391qk\" data-start=\"0\" data-end=\"103\"\u003ePure Ziva Lilac Matte Soft Light Pink Pastel Purple Lavender Pressed Powder Single Vegan Eyeshadow\u003c\/h2\u003e\n\u003cp data-start=\"104\" data-end=\"145\"\u003e\u003cem data-start=\"104\" data-end=\"145\"\u003eTalc-Free • Paraben-Free • Cruelty-Free \u003cmeta charset=\"utf-8\"\u003e• Vegan\u003c\/em\u003e\u003c\/p\u003e\n\u003ch3 data-section-id=\"t2mu01\" data-start=\"189\" data-end=\"236\"\u003e\u003cstrong\u003eSoft Lilac Elegance for Effortless Beauty\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-start=\"237\" data-end=\"475\"\u003eElevate your eye look with the delicate charm of \u003cstrong data-start=\"286\" data-end=\"318\"\u003ePure Ziva Lilac Matte\u003c\/strong\u003e — a soft pastel blend of light pink and lavender tones. This dreamy shade delivers a fresh, modern pop of color while maintaining a subtle, wearable finish.\u003c\/p\u003e\n\u003chr data-start=\"477\" data-end=\"480\"\u003e\n\u003ch3 data-section-id=\"zvlkdl\" data-start=\"482\" data-end=\"506\"\u003e\u003cstrong\u003eWhy You'll Love It\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul data-start=\"507\" data-end=\"927\"\u003e\n\u003cli data-section-id=\"gbyip3\" data-start=\"507\" data-end=\"604\"\u003e\n\u003cstrong data-start=\"509\" data-end=\"534\"\u003eBeautiful Lilac Shade\u003c\/strong\u003e – A soft mix of pastel purple and pink for a unique, flattering hue\u003c\/li\u003e\n\u003cli data-section-id=\"9j6h41\" data-start=\"605\" data-end=\"683\"\u003e\n\u003cstrong data-start=\"607\" data-end=\"623\"\u003eMatte Finish\u003c\/strong\u003e – Smooth, non-shimmer look for a refined and modern style\u003c\/li\u003e\n\u003cli data-section-id=\"wjces3\" data-start=\"684\" data-end=\"763\"\u003e\n\u003cstrong data-start=\"686\" data-end=\"706\"\u003eHighly Blendable\u003c\/strong\u003e – Silky texture that diffuses effortlessly on the skin\u003c\/li\u003e\n\u003cli data-section-id=\"b68lyx\" data-start=\"764\" data-end=\"848\"\u003e\n\u003cstrong data-start=\"766\" data-end=\"787\"\u003eBuildable Pigment\u003c\/strong\u003e – Customize from a soft wash to a more vibrant pastel look\u003c\/li\u003e\n\u003cli data-section-id=\"11nq6wi\" data-start=\"849\" data-end=\"927\"\u003e\n\u003cstrong data-start=\"851\" data-end=\"868\"\u003eVersatile Use\u003c\/strong\u003e – Ideal for lids, crease blending, or soft color accents\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"929\" data-end=\"932\"\u003e\n\u003ch3 data-section-id=\"3jr1sj\" data-start=\"934\" data-end=\"960\"\u003e\u003cstrong\u003eClean Beauty Formula\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-start=\"961\" data-end=\"1031\"\u003eMade with thoughtfully selected ingredients for safe, everyday wear:\u003c\/p\u003e\n\u003cul data-start=\"1032\" data-end=\"1108\"\u003e\n\u003cli data-section-id=\"1sqj9t7\" data-start=\"1032\" data-end=\"1049\"\u003e\u003cstrong data-start=\"1034\" data-end=\"1047\"\u003eTalc-Free\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli data-section-id=\"me8q56\" data-start=\"1050\" data-end=\"1070\"\u003e\u003cstrong data-start=\"1052\" data-end=\"1068\"\u003eParaben-Free\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli data-section-id=\"13sa44m\" data-start=\"1071\" data-end=\"1108\"\u003e\u003cstrong data-start=\"1073\" data-end=\"1106\"\u003eCruelty-Free \u0026amp; Vegan\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1110\" data-end=\"1180\"\u003ePerfect for those who want high-performance makeup without compromise.\u003c\/p\u003e\n\u003chr data-start=\"1182\" data-end=\"1185\"\u003e\n\u003ch3 data-section-id=\"1bdrtyf\" data-start=\"1187\" data-end=\"1214\"\u003e\u003cstrong\u003eTexture \u0026amp; Performance\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-start=\"1215\" data-end=\"1455\"\u003eThis finely milled pressed powder provides a smooth, lightweight feel with excellent color payoff. The matte finish enhances definition while keeping your look soft and natural—perfect for both minimal makeup days and creative pastel looks.\u003c\/p\u003e\n\u003chr data-start=\"1457\" data-end=\"1460\"\u003e\n\u003ch3 data-section-id=\"fuswsu\" data-start=\"1462\" data-end=\"1478\"\u003e\u003cstrong\u003eHow to Use\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul data-start=\"1479\" data-end=\"1706\"\u003e\n\u003cli data-section-id=\"11vp8v9\" data-start=\"1479\" data-end=\"1535\"\u003eApply with a fluffy brush for a diffused pastel wash\u003c\/li\u003e\n\u003cli data-section-id=\"x2xrw3\" data-start=\"1536\" data-end=\"1585\"\u003eBuild intensity for a more defined lilac look\u003c\/li\u003e\n\u003cli data-section-id=\"1kd5747\" data-start=\"1586\" data-end=\"1641\"\u003eBlend into the crease or outer corner for dimension\u003c\/li\u003e\n\u003cli data-section-id=\"1fep4p4\" data-start=\"1642\" data-end=\"1706\"\u003ePair with neutrals or deeper purples for a complete eye look\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"1708\" data-end=\"1711\"\u003e\n\u003ch3 data-section-id=\"1qc001c\" data-start=\"1713\" data-end=\"1730\"\u003e\u003cstrong\u003eIngredients\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-start=\"1731\" data-end=\"1966\"\u003eMica, Boron Nitride, Polyethylene, Silica, Isoeicosane, PTFE, Caprylic\/Capric Triglyceride, Synthetic Wax, Polyisobutene, Kaolin, Tin Oxide, Dimethicone, Titanium Dioxide (CI 77891), Ultramarines (CI 77007), Manganese Violet (CI 77742)\u003c\/p\u003e\n\u003chr data-start=\"1968\" data-end=\"1971\"\u003e\n\u003ch3 data-section-id=\"1qc8btb\" data-start=\"1973\" data-end=\"1994\"\u003e\u003cstrong\u003eProduct Details\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul data-start=\"1995\" data-end=\"2168\"\u003e\n\u003cli data-section-id=\"xlpc7y\" data-start=\"1995\" data-end=\"2028\"\u003e\n\u003cstrong data-start=\"1997\" data-end=\"2007\"\u003eShade:\u003c\/strong\u003e Lilac Matte\u003c\/li\u003e\n\u003cli data-section-id=\"1n7p9zd\" data-start=\"2029\" data-end=\"2088\"\u003e\n\u003cstrong data-start=\"2031\" data-end=\"2048\"\u003eColor Family:\u003c\/strong\u003e Pastel Purple \/ Light Pink \/ Lavender\u003c\/li\u003e\n\u003cli data-section-id=\"v239ns\" data-start=\"2089\" data-end=\"2110\"\u003e\n\u003cstrong data-start=\"2091\" data-end=\"2102\"\u003eFinish:\u003c\/strong\u003e Matte\u003c\/li\u003e\n\u003cli data-section-id=\"o5232t\" data-start=\"2111\" data-end=\"2147\"\u003e\n\u003cstrong data-start=\"2113\" data-end=\"2128\"\u003eNet Weight:\u003c\/strong\u003e 0.064 oz (1.8 g)\u003c\/li\u003e\n\u003cli data-section-id=\"1e3njgf\" data-start=\"2148\" data-end=\"2168\"\u003e\n\u003cstrong data-start=\"2150\" data-end=\"2162\"\u003eMade in:\u003c\/strong\u003e USA\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"2170\" data-end=\"2173\"\u003e\n\u003ch3 data-section-id=\"1m9me6m\" data-start=\"2175\" data-end=\"2192\"\u003e\u003cstrong\u003ePerfect For\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul data-start=\"2193\" data-end=\"2344\"\u003e\n\u003cli data-section-id=\"1vowg92\" data-start=\"2193\" data-end=\"2230\"\u003eSoft glam and pastel makeup looks\u003c\/li\u003e\n\u003cli data-section-id=\"1hb4sbi\" data-start=\"2231\" data-end=\"2268\"\u003eSpring and seasonal beauty trends\u003c\/li\u003e\n\u003cli data-section-id=\"tvvo7d\" data-start=\"2269\" data-end=\"2299\"\u003eCreative eye makeup styles\u003c\/li\u003e\n\u003cli data-section-id=\"su66i1\" data-start=\"2300\" data-end=\"2344\"\u003eEveryday wear with a subtle pop of color\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"2346\" data-end=\"2349\"\u003e\n\u003cp data-start=\"2351\" data-end=\"2503\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eAdd a touch of soft color sophistication to your routine — \u003cstrong data-start=\"2410\" data-end=\"2445\"\u003ePure Ziva Lilac Matte Eyeshadow\u003c\/strong\u003e delivers clean, modern beauty with a gentle pastel twist.\u003c\/p\u003e","brand":"Pure Ziva","offers":[{"title":"Default Title","offer_id":47837305438365,"sku":"CCMI-1302B116","price":16.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0753\/7154\/4733\/files\/B116_LILAC_MATTE_SHOPIFY_MAIN.jpg?v=1778194995"},{"product_id":"pure-ziva-lilac-matte-soft-light-pink-pastel-purple-lavender-pressed-powder-single-vegan-eyeshadow-talc-paraben-cruelty-free-copy-1","title":"Pure Ziva Smokey Plum Dark Purple Violet Brown Matte Opaque Pressed Powder Single Eyeshadow; Talc, Paraben \u0026 Cruelty Free","description":"\u003cstyle\u003e\n  \/* Scoped to this description block only — prefixed .pz- to avoid collisions *\/\n \n  .pz-wrap {\n    font-family: var(--font-body-family);\n    color: rgb(var(--color-foreground));\n    line-height: 1.7;\n    margin: 2rem 0 0;\n  }\n \n  \/* ── Eyebrow ── *\/\n  .pz-eyebrow {\n    font-family: var(--font-subheading-family);\n    font-style: var(--font-subheading-style);\n    font-weight: var(--font-subheading-weight);\n    font-size: 1.1rem;\n    letter-spacing: 0.18em;\n    text-transform: uppercase;\n    color: rgba(var(--color-foreground), 0.5);\n    margin: 0 0 0.6rem;\n  }\n \n  \/* ── Section headings ── *\/\n  .pz-section-title {\n    font-family: var(--font-heading-family);\n    font-style: var(--font-heading-style);\n    font-weight: var(--font-heading-weight);\n    font-size: calc(var(--font-heading-font-size, 18px) * 0.85);\n    color: rgb(var(--color-foreground));\n    margin: 2.4rem 0 0.8rem;\n    padding-bottom: 0.6rem;\n    border-bottom: 1px solid rgba(var(--color-foreground), 0.1);\n  }\n \n  \/* ── Tagline ── *\/\n  .pz-tagline {\n    font-size: 1.5rem;\n    line-height: 1.75;\n    color: rgb(var(--color-foreground));\n    margin: 0.4rem 0 1.6rem;\n  }\n \n  .pz-tagline em {\n    font-family: var(--font-heading-family);\n    font-style: italic;\n  }\n \n  \/* ── Body copy ── *\/\n  .pz-body {\n    font-size: 1.4rem;\n    line-height: 1.8;\n    color: rgba(var(--color-foreground), 0.75);\n    margin: 0 0 1.2rem;\n  }\n \n  \/* ── Key attributes grid ── *\/\n  .pz-attrs {\n    display: grid;\n    grid-template-columns: repeat(auto-fit, minmax(120px, 1fr));\n    gap: 8px;\n    margin: 1.6rem 0;\n  }\n \n  .pz-attr {\n    background: rgba(var(--color-foreground), 0.04);\n    border: 1px solid rgba(var(--color-foreground), 0.08);\n    border-radius: var(--card-corner-radius, 0.5rem);\n    padding: 1rem 1.2rem;\n  }\n \n  .pz-attr-label {\n    font-family: var(--font-subheading-family);\n    font-size: 0.9rem;\n    letter-spacing: 0.14em;\n    text-transform: uppercase;\n    color: rgba(var(--color-foreground), 0.45);\n    margin-bottom: 3px;\n  }\n \n  .pz-attr-val {\n    font-size: 1.3rem;\n    font-weight: var(--font-body-weight-bold);\n    color: rgb(var(--color-foreground));\n  }\n \n  \/* ── Certification pills ── *\/\n  .pz-pills {\n    display: flex;\n    flex-wrap: wrap;\n    gap: 7px;\n    margin: 1.4rem 0 1.8rem;\n  }\n \n  .pz-pill {\n    display: inline-flex;\n    align-items: center;\n    gap: 5px;\n    background: rgba(var(--color-foreground), 0.04);\n    border: 1px solid rgba(var(--color-foreground), 0.12);\n    border-radius: 2rem;\n    padding: 4px 12px;\n    font-size: 1.2rem;\n    color: rgba(var(--color-foreground), 0.7);\n    line-height: 1;\n  }\n \n  .pz-pill--green {\n    background: rgba(62, 130, 76, 0.1);\n    border-color: rgba(62, 130, 76, 0.35);\n    color: rgb(38, 100, 50);\n  }\n \n  .pz-pill--green .pz-check {\n    color: rgb(38, 100, 50);\n    font-weight: bold;\n  }\n \n  \/* ── Color swatch row ── *\/\n  .pz-swatch-row {\n    display: flex;\n    align-items: flex-start;\n    gap: 1.4rem;\n    margin: 1.2rem 0 1.6rem;\n  }\n \n  .pz-swatch {\n    flex-shrink: 0;\n    width: 52px;\n    height: 52px;\n    border-radius: 50%;\n    background: linear-gradient(135deg, #7a5068 0%, #3d2535 100%);\n    border: 2px solid rgba(var(--color-foreground), 0.15);\n  }\n \n  .pz-swatch-name {\n    font-family: var(--font-heading-family);\n    font-style: var(--font-heading-style);\n    font-size: 1.5rem;\n    font-weight: var(--font-heading-weight);\n    color: rgb(var(--color-foreground));\n    margin-bottom: 4px;\n    display: block;\n  }\n \n  .pz-swatch-desc {\n    font-size: 1.3rem;\n    color: rgba(var(--color-foreground), 0.65);\n    line-height: 1.65;\n  }\n \n  \/* ── Divider ── *\/\n  .pz-divider {\n    border: none;\n    border-top: 1px solid rgba(var(--color-foreground), 0.1);\n    margin: 2rem 0;\n  }\n \n  \/* ── Application tips ── *\/\n  .pz-tips {\n    display: flex;\n    flex-direction: column;\n    gap: 10px;\n    margin: 0.8rem 0 0;\n  }\n \n  .pz-tip {\n    display: flex;\n    align-items: flex-start;\n    gap: 10px;\n    font-size: 1.4rem;\n    color: rgba(var(--color-foreground), 0.72);\n    line-height: 1.65;\n  }\n \n  .pz-tip-num {\n    flex-shrink: 0;\n    width: 22px;\n    height: 22px;\n    margin-top: 1px;\n    border-radius: 50%;\n    background: rgba(var(--color-button), 0.1);\n    border: 1px solid rgba(var(--color-button), 0.25);\n    display: flex;\n    align-items: center;\n    justify-content: center;\n    font-size: 1rem;\n    font-weight: var(--font-body-weight-bold);\n    color: rgba(var(--color-button), 1);\n    font-family: var(--font-body-family);\n  }\n \n  \/* ── Ingredient grid ── *\/\n  .pz-ingredients {\n    display: grid;\n    grid-template-columns: repeat(auto-fit, minmax(190px, 1fr));\n    gap: 8px;\n    margin: 1rem 0;\n  }\n \n  .pz-ing {\n    background: rgba(var(--color-foreground), 0.03);\n    border: 1px solid rgba(var(--color-foreground), 0.08);\n    border-radius: var(--card-corner-radius, 0.5rem);\n    padding: 10px 14px;\n    font-size: 1.3rem;\n    color: rgba(var(--color-foreground), 0.65);\n    line-height: 1.5;\n  }\n \n  .pz-ing-name {\n    display: block;\n    font-size: 1.2rem;\n    font-weight: var(--font-body-weight-bold);\n    color: rgb(var(--color-foreground));\n    margin-bottom: 2px;\n    letter-spacing: 0.02em;\n  }\n \n  \/* ── Full ingredient list ── *\/\n  .pz-inci {\n    font-size: 1.2rem;\n    font-style: italic;\n    color: rgba(var(--color-foreground), 0.55);\n    line-height: 1.7;\n    margin: 0.6rem 0 1.2rem;\n    padding: 1rem 1.4rem;\n    background: rgba(var(--color-foreground), 0.03);\n    border-left: 3px solid rgba(var(--color-button), 0.3);\n    border-radius: 0 var(--inputs-radius, 0.5rem) var(--inputs-radius, 0.5rem) 0;\n  }\n \n  \/* ── Product details table ── *\/\n  .pz-table {\n    width: 100%;\n    border-collapse: collapse;\n    margin: 0.8rem 0;\n    font-size: 1.3rem;\n  }\n \n  .pz-table tr {\n    border-bottom: 1px solid rgba(var(--color-foreground), 0.08);\n  }\n \n  .pz-table tr:last-child {\n    border-bottom: none;\n  }\n \n  .pz-table td {\n    padding: 9px 4px;\n    vertical-align: middle;\n    line-height: 1.5;\n  }\n \n  .pz-table td:first-child {\n    color: rgba(var(--color-foreground), 0.55);\n    width: 46%;\n    font-size: 1.25rem;\n    letter-spacing: 0.02em;\n  }\n \n  .pz-table td:last-child {\n    font-weight: var(--font-body-weight-bold);\n    color: rgb(var(--color-foreground));\n  }\n \n  \/* ── Footer ── *\/\n  .pz-footer {\n    margin-top: 2rem;\n    padding-top: 1.4rem;\n    border-top: 1px solid rgba(var(--color-foreground), 0.08);\n    font-size: 1.1rem;\n    letter-spacing: 0.1em;\n    text-align: center;\n    color: rgba(var(--color-foreground), 0.38);\n    text-transform: uppercase;\n  }\n \n  @media screen and (max-width: 749px) {\n    .pz-attrs { grid-template-columns: 1fr 1fr; }\n    .pz-ingredients { grid-template-columns: 1fr 1fr; }\n    .pz-tagline { font-size: 1.4rem; }\n  }\n\u003c\/style\u003e\n\n\u003cdiv class=\"pz-wrap\"\u003e\n\n  \u003c!-- Eyebrow --\u003e\n  \u003cp class=\"pz-eyebrow\"\u003ePure Ziva  ·  Eye Color\u003c\/p\u003e\n\n  \u003c!-- Tagline --\u003e\n  \u003cp class=\"pz-tagline\"\u003e\n    \u003cem\u003eThe brooding depth of a winter plum sky just before dark\u003c\/em\u003e — pressed into a single, velvety matte pan. Smokey Plum Matte is a deep, complex dark purple with smoky violet-brown undertones that delivers serious, fully opaque drama in a single sweep.\n  \u003c\/p\u003e\n\n  \u003c!-- Key attributes --\u003e\n  \u003cdiv class=\"pz-attrs\"\u003e\n    \u003cdiv class=\"pz-attr\"\u003e\n      \u003cdiv class=\"pz-attr-label\"\u003eFinish\u003c\/div\u003e\n      \u003cdiv class=\"pz-attr-val\"\u003eMatte \/ Opaque\u003c\/div\u003e\n    \u003c\/div\u003e\n    \u003cdiv class=\"pz-attr\"\u003e\n      \u003cdiv class=\"pz-attr-label\"\u003eNet weight\u003c\/div\u003e\n      \u003cdiv class=\"pz-attr-val\"\u003e1.4 g  (0.049 oz)\u003c\/div\u003e\n    \u003c\/div\u003e\n    \u003cdiv class=\"pz-attr\"\u003e\n      \u003cdiv class=\"pz-attr-label\"\u003eOrigin\u003c\/div\u003e\n      \u003cdiv class=\"pz-attr-val\"\u003eMade in USA\u003c\/div\u003e\n    \u003c\/div\u003e\n    \u003cdiv class=\"pz-attr\"\u003e\n      \u003cdiv class=\"pz-attr-label\"\u003eType\u003c\/div\u003e\n      \u003cdiv class=\"pz-attr-val\"\u003eSingle Pan\u003c\/div\u003e\n    \u003c\/div\u003e\n  \u003c\/div\u003e\n\n  \u003c!-- Certification pills --\u003e\n  \u003cdiv class=\"pz-pills\"\u003e\n    \u003cspan class=\"pz-pill pz-pill--green\"\u003e\u003cspan class=\"pz-check\"\u003e✓\u003c\/span\u003e Talc-Free\u003c\/span\u003e\n    \u003cspan class=\"pz-pill pz-pill--green\"\u003e\u003cspan class=\"pz-check\"\u003e✓\u003c\/span\u003e Paraben-Free\u003c\/span\u003e\n    \u003cspan class=\"pz-pill pz-pill--green\"\u003e\u003cspan class=\"pz-check\"\u003e✓\u003c\/span\u003e Cruelty-Free\u003c\/span\u003e\n    \u003cspan class=\"pz-pill\"\u003ePressed Powder\u003c\/span\u003e\n    \u003cspan class=\"pz-pill\"\u003eSingle Pan\u003c\/span\u003e\n  \u003c\/div\u003e\n\n  \u003chr class=\"pz-divider\"\u003e\n\n  \u003c!-- Color story --\u003e\n  \u003cp class=\"pz-section-title\"\u003eThe color\u003c\/p\u003e\n\n  \u003cdiv class=\"pz-swatch-row\"\u003e\n    \u003cdiv class=\"pz-swatch\" aria-hidden=\"true\"\u003e\u003c\/div\u003e\n    \u003cdiv\u003e\n      \u003cspan class=\"pz-swatch-name\"\u003eSmokey Plum Matte\u003c\/span\u003e\n      \u003cspan class=\"pz-swatch-desc\"\u003eA deep, smoky dark purple with cool grey-brown undertones and a whisper of muted violet. Not a bright purple — a sophisticated, wearable plum that lives at the edge of darkness without going full black.\u003c\/span\u003e\n    \u003c\/div\u003e\n  \u003c\/div\u003e\n\n  \u003cp class=\"pz-body\"\u003eThink the dusty skin of an overripe damson plum, the deep shadow of a twilight bruise on the horizon, the muted purple-grey of dried heather in November. Smokey Plum Matte reads as a cool dark brown in low light, a deep violet-taupe in daylight, and a rich, complex plum under warm indoor lighting — one of those rare shades that shifts without shimmer.\u003c\/p\u003e\n\n  \u003cp class=\"pz-body\"\u003eIt pairs effortlessly with smoky black and deep navy for a dramatic editorial eye, and lifts beautifully when set against champagne or rose gold highlight shades for a dressed-up evening look. Buildable from a soft, smoky wash to fully saturated opaque coverage with a single brush.\u003c\/p\u003e\n\n  \u003chr class=\"pz-divider\"\u003e\n\n  \u003c!-- Application tips --\u003e\n  \u003cp class=\"pz-section-title\"\u003eHow to wear it\u003c\/p\u003e\n\n  \u003cdiv class=\"pz-tips\"\u003e\n    \u003cdiv class=\"pz-tip\"\u003e\n      \u003cdiv class=\"pz-tip-num\"\u003e1\u003c\/div\u003e\n      \u003cspan\u003eSweep across the entire lid for an instant, statement-ready smoky eye — powerful as a stand-alone shade.\u003c\/span\u003e\n    \u003c\/div\u003e\n    \u003cdiv class=\"pz-tip\"\u003e\n      \u003cdiv class=\"pz-tip-num\"\u003e2\u003c\/div\u003e\n      \u003cspan\u003eBlend into the crease and outer corner over a neutral base to build dimension and a deep-set effect.\u003c\/span\u003e\n    \u003c\/div\u003e\n    \u003cdiv class=\"pz-tip\"\u003e\n      \u003cdiv class=\"pz-tip-num\"\u003e3\u003c\/div\u003e\n      \u003cspan\u003eDampen an angled brush and apply wet along the upper or lower lash line for a precise, intense liner look.\u003c\/span\u003e\n    \u003c\/div\u003e\n    \u003cdiv class=\"pz-tip\"\u003e\n      \u003cdiv class=\"pz-tip-num\"\u003e4\u003c\/div\u003e\n      \u003cspan\u003ePair with a champagne or rose gold shimmer on the lid center to create depth-and-highlight contrast for evening.\u003c\/span\u003e\n    \u003c\/div\u003e\n    \u003cdiv class=\"pz-tip\"\u003e\n      \u003cdiv class=\"pz-tip-num\"\u003e5\u003c\/div\u003e\n      \u003cspan\u003eUniversally flattering — deepens into a rich, jewel-toned plum on deeper complexions, and creates striking contrast on fair to medium skin.\u003c\/span\u003e\n    \u003c\/div\u003e\n  \u003c\/div\u003e\n\n  \u003chr class=\"pz-divider\"\u003e\n\n  \u003c!-- Ingredients --\u003e\n  \u003cp class=\"pz-section-title\"\u003eFull ingredients\u003c\/p\u003e\n\n  \u003cp class=\"pz-body\"\u003eFormulated without talc or parabens. Safe for sensitive eyes and contact lens wearers.\u003c\/p\u003e\n\n  \u003cp class=\"pz-inci\"\u003eMica, Boron Nitride, Polyethylene, Silica, Caprylic\/Capric Triglyceride, Isoeicosane, PTFE, Synthetic Wax, Polyisobutene, Kaolin, Dimethicone, Iron Oxides CI 77499, Ultramarines CI 77007, Carmine CI 75470.\u003c\/p\u003e\n\n  \u003cdiv class=\"pz-ingredients\"\u003e\n    \u003cdiv class=\"pz-ing\"\u003e\n      \u003cspan class=\"pz-ing-name\"\u003eMica\u003c\/span\u003eSilky base for smooth, blendable application\n    \u003c\/div\u003e\n    \u003cdiv class=\"pz-ing\"\u003e\n      \u003cspan class=\"pz-ing-name\"\u003eBoron Nitride\u003c\/span\u003eVelvety soft-focus finish; reduces shine for true matte wear\n    \u003c\/div\u003e\n    \u003cdiv class=\"pz-ing\"\u003e\n      \u003cspan class=\"pz-ing-name\"\u003ePolyethylene \u0026amp; PTFE\u003c\/span\u003eUltra-smooth payoff and buttery powder slip\n    \u003c\/div\u003e\n    \u003cdiv class=\"pz-ing\"\u003e\n      \u003cspan class=\"pz-ing-name\"\u003eSilica\u003c\/span\u003eControls oil for improved all-day wear\n    \u003c\/div\u003e\n    \u003cdiv class=\"pz-ing\"\u003e\n      \u003cspan class=\"pz-ing-name\"\u003eCaprylic\/Capric Triglyceride\u003c\/span\u003eSkin-conditioning emollient; aids colour pickup and blending\n    \u003c\/div\u003e\n    \u003cdiv class=\"pz-ing\"\u003e\n      \u003cspan class=\"pz-ing-name\"\u003eIsoeicosane\u003c\/span\u003eLightweight emollient; helps colour melt onto skin\n    \u003c\/div\u003e\n    \u003cdiv class=\"pz-ing\"\u003e\n      \u003cspan class=\"pz-ing-name\"\u003eSynthetic Wax \u0026amp; Kaolin\u003c\/span\u003eStructural binders for a firm, crumble-free press\n    \u003c\/div\u003e\n    \u003cdiv class=\"pz-ing\"\u003e\n      \u003cspan class=\"pz-ing-name\"\u003ePolyisobutene \u0026amp; Dimethicone\u003c\/span\u003eFilm-formers for improved colour longevity and wear\n    \u003c\/div\u003e\n    \u003cdiv class=\"pz-ing\"\u003e\n      \u003cspan class=\"pz-ing-name\"\u003eIron Oxides CI 77499\u003c\/span\u003eDeep earth-tone pigmentation for rich brown-black depth\n    \u003c\/div\u003e\n    \u003cdiv class=\"pz-ing\"\u003e\n      \u003cspan class=\"pz-ing-name\"\u003eUltramarines CI 77007\u003c\/span\u003eCool blue-violet pigment that creates the smoky plum hue\n    \u003c\/div\u003e\n    \u003cdiv class=\"pz-ing\"\u003e\n      \u003cspan class=\"pz-ing-name\"\u003eCarmine CI 75470\u003c\/span\u003eNatural red pigment that anchors the warm plum tone\n    \u003c\/div\u003e\n  \u003c\/div\u003e\n\n  \u003cp class=\"pz-body\" style=\"font-size:1.2rem; color: rgba(var(--color-foreground), 0.5); margin-top: 0.6rem;\"\u003e⚠ Contains Carmine (CI 75470), a natural red pigment derived from cochineal insects. Not suitable for those following a strict vegan lifestyle.\u003c\/p\u003e\n\n  \u003chr class=\"pz-divider\"\u003e\n\n  \u003c!-- Product details --\u003e\n  \u003cp class=\"pz-section-title\"\u003eProduct details\u003c\/p\u003e\n\n  \u003ctable class=\"pz-table\"\u003e\n    \u003ctr\u003e\n\u003ctd\u003eProduct type\u003c\/td\u003e\n\u003ctd\u003eSingle pressed powder eyeshadow\u003c\/td\u003e\n\u003c\/tr\u003e\n    \u003ctr\u003e\n\u003ctd\u003eShade name\u003c\/td\u003e\n\u003ctd\u003eSmokey Plum Matte\u003c\/td\u003e\n\u003c\/tr\u003e\n    \u003ctr\u003e\n\u003ctd\u003eFinish\u003c\/td\u003e\n\u003ctd\u003eMatte \/ full-coverage opaque\u003c\/td\u003e\n\u003c\/tr\u003e\n    \u003ctr\u003e\n\u003ctd\u003eNet weight\u003c\/td\u003e\n\u003ctd\u003e1.4 g \/ 0.049 oz\u003c\/td\u003e\n\u003c\/tr\u003e\n    \u003ctr\u003e\n\u003ctd\u003eCountry of origin\u003c\/td\u003e\n\u003ctd\u003eUSA\u003c\/td\u003e\n\u003c\/tr\u003e\n    \u003ctr\u003e\n\u003ctd\u003eTalc-free\u003c\/td\u003e\n\u003ctd\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n    \u003ctr\u003e\n\u003ctd\u003eParaben-free\u003c\/td\u003e\n\u003ctd\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n    \u003ctr\u003e\n\u003ctd\u003eCruelty-free\u003c\/td\u003e\n\u003ctd\u003eYes — not tested on animals\u003c\/td\u003e\n\u003c\/tr\u003e\n    \u003ctr\u003e\n\u003ctd\u003eSuitable for\u003c\/td\u003e\n\u003ctd\u003eAll skin tones, sensitive eyes \u0026amp; contact lens wearers\u003c\/td\u003e\n\u003c\/tr\u003e\n  \u003c\/table\u003e\n\n  \u003chr class=\"pz-divider\"\u003e\n\n  \u003cp class=\"pz-footer\"\u003ePure Ziva  ·  Smokey Plum Matte  ·  Made in USA  ·  Talc \u0026amp; Paraben-Free\u003c\/p\u003e\n\n\u003c\/div\u003e","brand":"Pure Ziva","offers":[{"title":"Default Title","offer_id":47837390274717,"sku":"CCMI-1301B110","price":16.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0753\/7154\/4733\/files\/B110_SMOKEY_PLUM_MATTE_SHOPIFY_MAIN.jpg?v=1778193445"},{"product_id":"pure-ziva-cashmere-matte-satin-velvet-lavender-purple-light-pink-opaque-pressed-powder-single-vegan-eyeshadow-talc-paraben-cruelty-free","title":"Pure Ziva Cashmere Matte Satin Velvet Lavender Purple Light Pink Opaque Pressed Powder Single Vegan Eyeshadow; Talc, Paraben \u0026 Cruelty Free","description":"\u003cstyle\u003e\n  .pz-wrap {\n    font-family: var(--font-body-family);\n    color: rgb(var(--color-foreground));\n    line-height: 1.7;\n    margin: 2rem 0 0;\n  }\n\n  .pz-eyebrow {\n    font-family: var(--font-subheading-family);\n    font-style: var(--font-subheading-style);\n    font-weight: var(--font-subheading-weight);\n    font-size: 1.1rem;\n    letter-spacing: 0.18em;\n    text-transform: uppercase;\n    color: rgba(var(--color-foreground), 0.5);\n    margin: 0 0 0.6rem;\n  }\n\n  .pz-section-title {\n    font-family: var(--font-heading-family);\n    font-style: var(--font-heading-style);\n    font-weight: var(--font-heading-weight);\n    font-size: calc(var(--font-heading-font-size, 18px) * 0.85);\n    color: rgb(var(--color-foreground));\n    margin: 2.4rem 0 0.8rem;\n    padding-bottom: 0.6rem;\n    border-bottom: 1px solid rgba(var(--color-foreground), 0.1);\n  }\n\n  .pz-tagline {\n    font-size: 1.5rem;\n    line-height: 1.75;\n    color: rgb(var(--color-foreground));\n    margin: 0.4rem 0 1.6rem;\n  }\n\n  .pz-tagline em {\n    font-family: var(--font-heading-family);\n    font-style: italic;\n  }\n\n  .pz-body {\n    font-size: 1.4rem;\n    line-height: 1.8;\n    color: rgba(var(--color-foreground), 0.75);\n    margin: 0 0 1.2rem;\n  }\n\n  .pz-attrs {\n    display: grid;\n    grid-template-columns: repeat(auto-fit, minmax(120px, 1fr));\n    gap: 8px;\n    margin: 1.6rem 0;\n  }\n\n  .pz-attr {\n    background: rgba(var(--color-foreground), 0.04);\n    border: 1px solid rgba(var(--color-foreground), 0.08);\n    border-radius: var(--card-corner-radius, 0.5rem);\n    padding: 1rem 1.2rem;\n  }\n\n  .pz-attr-label {\n    font-family: var(--font-subheading-family);\n    font-size: 0.9rem;\n    letter-spacing: 0.14em;\n    text-transform: uppercase;\n    color: rgba(var(--color-foreground), 0.45);\n    margin-bottom: 3px;\n  }\n\n  .pz-attr-val {\n    font-size: 1.3rem;\n    font-weight: var(--font-body-weight-bold);\n    color: rgb(var(--color-foreground));\n  }\n\n  .pz-pills {\n    display: flex;\n    flex-wrap: wrap;\n    gap: 7px;\n    margin: 1.4rem 0 1.8rem;\n  }\n\n  .pz-pill {\n    display: inline-flex;\n    align-items: center;\n    gap: 5px;\n    background: rgba(var(--color-foreground), 0.04);\n    border: 1px solid rgba(var(--color-foreground), 0.12);\n    border-radius: 2rem;\n    padding: 4px 12px;\n    font-size: 1.2rem;\n    color: rgba(var(--color-foreground), 0.7);\n    line-height: 1;\n  }\n\n  .pz-pill--green {\n    background: rgba(62, 130, 76, 0.1);\n    border-color: rgba(62, 130, 76, 0.35);\n    color: rgb(38, 100, 50);\n  }\n\n  .pz-pill--green .pz-check {\n    color: rgb(38, 100, 50);\n    font-weight: bold;\n  }\n\n  .pz-swatch-row {\n    display: flex;\n    align-items: flex-start;\n    gap: 1.4rem;\n    margin: 1.2rem 0 1.6rem;\n  }\n\n  .pz-swatch {\n    flex-shrink: 0;\n    width: 52px;\n    height: 52px;\n    border-radius: 50%;\n    background: linear-gradient(135deg, #c4b5c6 0%, #8a7490 100%);\n    border: 2px solid rgba(var(--color-foreground), 0.15);\n  }\n\n  .pz-swatch-name {\n    font-family: var(--font-heading-family);\n    font-style: var(--font-heading-style);\n    font-size: 1.5rem;\n    font-weight: var(--font-heading-weight);\n    color: rgb(var(--color-foreground));\n    margin-bottom: 4px;\n    display: block;\n  }\n\n  .pz-swatch-desc {\n    font-size: 1.3rem;\n    color: rgba(var(--color-foreground), 0.65);\n    line-height: 1.65;\n  }\n\n  .pz-divider {\n    border: none;\n    border-top: 1px solid rgba(var(--color-foreground), 0.1);\n    margin: 2rem 0;\n  }\n\n  .pz-tips {\n    display: flex;\n    flex-direction: column;\n    gap: 10px;\n    margin: 0.8rem 0 0;\n  }\n\n  .pz-tip {\n    display: flex;\n    align-items: flex-start;\n    gap: 10px;\n    font-size: 1.4rem;\n    color: rgba(var(--color-foreground), 0.72);\n    line-height: 1.65;\n  }\n\n  .pz-tip-num {\n    flex-shrink: 0;\n    width: 22px;\n    height: 22px;\n    margin-top: 1px;\n    border-radius: 50%;\n    background: rgba(var(--color-button), 0.1);\n    border: 1px solid rgba(var(--color-button), 0.25);\n    display: flex;\n    align-items: center;\n    justify-content: center;\n    font-size: 1rem;\n    font-weight: var(--font-body-weight-bold);\n    color: rgba(var(--color-button), 1);\n    font-family: var(--font-body-family);\n  }\n\n  .pz-ingredients {\n    display: grid;\n    grid-template-columns: repeat(auto-fit, minmax(190px, 1fr));\n    gap: 8px;\n    margin: 1rem 0;\n  }\n\n  .pz-ing {\n    background: rgba(var(--color-foreground), 0.03);\n    border: 1px solid rgba(var(--color-foreground), 0.08);\n    border-radius: var(--card-corner-radius, 0.5rem);\n    padding: 10px 14px;\n    font-size: 1.3rem;\n    color: rgba(var(--color-foreground), 0.65);\n    line-height: 1.5;\n  }\n\n  .pz-ing-name {\n    display: block;\n    font-size: 1.2rem;\n    font-weight: var(--font-body-weight-bold);\n    color: rgb(var(--color-foreground));\n    margin-bottom: 2px;\n    letter-spacing: 0.02em;\n  }\n\n  .pz-inci {\n    font-size: 1.2rem;\n    font-style: italic;\n    color: rgba(var(--color-foreground), 0.55);\n    line-height: 1.7;\n    margin: 0.6rem 0 1.2rem;\n    padding: 1rem 1.4rem;\n    background: rgba(var(--color-foreground), 0.03);\n    border-left: 3px solid rgba(var(--color-button), 0.3);\n    border-radius: 0 var(--inputs-radius, 0.5rem) var(--inputs-radius, 0.5rem) 0;\n  }\n\n  .pz-table {\n    width: 100%;\n    border-collapse: collapse;\n    margin: 0.8rem 0;\n    font-size: 1.3rem;\n  }\n\n  .pz-table tr {\n    border-bottom: 1px solid rgba(var(--color-foreground), 0.08);\n  }\n\n  .pz-table tr:last-child {\n    border-bottom: none;\n  }\n\n  .pz-table td {\n    padding: 9px 4px;\n    vertical-align: middle;\n    line-height: 1.5;\n  }\n\n  .pz-table td:first-child {\n    color: rgba(var(--color-foreground), 0.55);\n    width: 46%;\n    font-size: 1.25rem;\n    letter-spacing: 0.02em;\n  }\n\n  .pz-table td:last-child {\n    font-weight: var(--font-body-weight-bold);\n    color: rgb(var(--color-foreground));\n  }\n\n  .pz-tags {\n    display: flex;\n    flex-wrap: wrap;\n    gap: 6px;\n    margin: 0.8rem 0 0;\n  }\n\n  .pz-tag {\n    background: rgba(var(--color-foreground), 0.04);\n    border: 1px solid rgba(var(--color-foreground), 0.1);\n    border-radius: 2rem;\n    padding: 3px 10px;\n    font-size: 1.1rem;\n    color: rgba(var(--color-foreground), 0.5);\n  }\n\n  .pz-footer {\n    margin-top: 2rem;\n    padding-top: 1.4rem;\n    border-top: 1px solid rgba(var(--color-foreground), 0.08);\n    font-size: 1.1rem;\n    letter-spacing: 0.1em;\n    text-align: center;\n    color: rgba(var(--color-foreground), 0.38);\n    text-transform: uppercase;\n  }\n\n  @media screen and (max-width: 749px) {\n    .pz-attrs { grid-template-columns: 1fr 1fr; }\n    .pz-ingredients { grid-template-columns: 1fr 1fr; }\n    .pz-tagline { font-size: 1.4rem; }\n  }\n\u003c\/style\u003e\n\n\u003cdiv class=\"pz-wrap\"\u003e\n\n  \u003c!-- Eyebrow --\u003e\n  \u003cp class=\"pz-eyebrow\"\u003ePure Ziva  ·  Eye Color\u003c\/p\u003e\n\n  \u003c!-- Tagline --\u003e\n  \u003cp class=\"pz-tagline\"\u003e\n    \u003cem\u003eThe hush of dusk settling over bare skin\u003c\/em\u003e — a warm, cashmere-soft matte that lives at the meeting point of lavender, rose, and dusty taupe. Cashmere Matte is a wearable, complexion-flattering neutral with just enough cool-pink depth to feel intentional on every eye shape and skin tone.\n  \u003c\/p\u003e\n\n  \u003c!-- Key attributes --\u003e\n  \u003cdiv class=\"pz-attrs\"\u003e\n    \u003cdiv class=\"pz-attr\"\u003e\n      \u003cdiv class=\"pz-attr-label\"\u003eFinish\u003c\/div\u003e\n      \u003cdiv class=\"pz-attr-val\"\u003eMatte \/ Opaque\u003c\/div\u003e\n    \u003c\/div\u003e\n    \u003cdiv class=\"pz-attr\"\u003e\n      \u003cdiv class=\"pz-attr-label\"\u003eNet weight\u003c\/div\u003e\n      \u003cdiv class=\"pz-attr-val\"\u003e1.8 g  (0.064 oz)\u003c\/div\u003e\n    \u003c\/div\u003e\n    \u003cdiv class=\"pz-attr\"\u003e\n      \u003cdiv class=\"pz-attr-label\"\u003eOrigin\u003c\/div\u003e\n      \u003cdiv class=\"pz-attr-val\"\u003eMade in USA\u003c\/div\u003e\n    \u003c\/div\u003e\n    \u003cdiv class=\"pz-attr\"\u003e\n      \u003cdiv class=\"pz-attr-label\"\u003eType\u003c\/div\u003e\n      \u003cdiv class=\"pz-attr-val\"\u003eSingle Pan\u003c\/div\u003e\n    \u003c\/div\u003e\n  \u003c\/div\u003e\n\n  \u003c!-- Certification pills --\u003e\n  \u003cdiv class=\"pz-pills\"\u003e\n    \u003cspan class=\"pz-pill pz-pill--green\"\u003e\u003cspan class=\"pz-check\"\u003e✓\u003c\/span\u003e Talc-Free\u003c\/span\u003e\n    \u003cspan class=\"pz-pill pz-pill--green\"\u003e\u003cspan class=\"pz-check\"\u003e✓\u003c\/span\u003e Paraben-Free\u003c\/span\u003e\n    \u003cspan class=\"pz-pill pz-pill--green\"\u003e\u003cspan class=\"pz-check\"\u003e✓\u003c\/span\u003e Cruelty-Free\u003c\/span\u003e\n    \u003cspan class=\"pz-pill\"\u003ePressed Powder\u003c\/span\u003e\n    \u003cspan class=\"pz-pill\"\u003eSingle Pan\u003c\/span\u003e\n  \u003c\/div\u003e\n\n  \u003chr class=\"pz-divider\"\u003e\n\n  \u003c!-- Color story --\u003e\n  \u003cp class=\"pz-section-title\"\u003eThe color\u003c\/p\u003e\n\n  \u003cdiv class=\"pz-swatch-row\"\u003e\n    \u003cdiv class=\"pz-swatch\" aria-hidden=\"true\"\u003e\u003c\/div\u003e\n    \u003cdiv\u003e\n      \u003cspan class=\"pz-swatch-name\"\u003eCashmere Matte\u003c\/span\u003e\n      \u003cspan class=\"pz-swatch-desc\"\u003eA warm, dusty mauve-taupe with soft lavender and light pink undertones. Neither a true purple nor a true pink — it sits in that perfectly balanced in-between that makes eyes look polished with almost no effort.\u003c\/span\u003e\n    \u003c\/div\u003e\n  \u003c\/div\u003e\n\n  \u003cp class=\"pz-body\"\u003eThink the velvet nap of unbleached cashmere, the blush of a twilight sky just before the stars appear, the inside of a dried rose petal pressed between book pages. In warm artificial light this shade reads as a sophisticated rosy-mauve; in natural daylight it shifts to a cool lavender-greige; in shade it deepens to a muted dusty plum. It changes with you.\u003c\/p\u003e\n\n  \u003cp class=\"pz-body\"\u003eCashmere Matte is the shadow shade your everyday routine has been waiting for — soft enough for a no-makeup makeup look, buildable enough to anchor a full smoky eye. It pairs beautifully with sheer champagne shimmers for a romantic daytime look, or with deep burgundy and slate for a moody evening palette. Universal across fair to deep complexions.\u003c\/p\u003e\n\n  \u003chr class=\"pz-divider\"\u003e\n\n  \u003c!-- Application tips --\u003e\n  \u003cp class=\"pz-section-title\"\u003eHow to wear it\u003c\/p\u003e\n\n  \u003cdiv class=\"pz-tips\"\u003e\n    \u003cdiv class=\"pz-tip\"\u003e\n      \u003cdiv class=\"pz-tip-num\"\u003e1\u003c\/div\u003e\n      \u003cspan\u003eApply lightly all over the lid as a soft, everyday base — a single pass delivers a refined, polished wash of colour.\u003c\/span\u003e\n    \u003c\/div\u003e\n    \u003cdiv class=\"pz-tip\"\u003e\n      \u003cdiv class=\"pz-tip-num\"\u003e2\u003c\/div\u003e\n      \u003cspan\u003eBuild in the crease with a fluffy blending brush for dimension; the matte finish blends seamlessly with no muddy edges.\u003c\/span\u003e\n    \u003c\/div\u003e\n    \u003cdiv class=\"pz-tip\"\u003e\n      \u003cdiv class=\"pz-tip-num\"\u003e3\u003c\/div\u003e\n      \u003cspan\u003eDampen an angled brush and press wet along the lower lash line for a soft, smoky liner with precise edges.\u003c\/span\u003e\n    \u003c\/div\u003e\n    \u003cdiv class=\"pz-tip\"\u003e\n      \u003cdiv class=\"pz-tip-num\"\u003e4\u003c\/div\u003e\n      \u003cspan\u003eLayer over a nude or flesh-toned base to intensify pigmentation and extend wear throughout the day.\u003c\/span\u003e\n    \u003c\/div\u003e\n    \u003cdiv class=\"pz-tip\"\u003e\n      \u003cdiv class=\"pz-tip-num\"\u003e5\u003c\/div\u003e\n      \u003cspan\u003ePair with sheer champagne or rose gold shimmer on the inner corner and brow bone for an effortless everyday glow.\u003c\/span\u003e\n    \u003c\/div\u003e\n    \u003cdiv class=\"pz-tip\"\u003e\n      \u003cdiv class=\"pz-tip-num\"\u003e6\u003c\/div\u003e\n      \u003cspan\u003eFor a deeper evening look, combine with a rich burgundy or espresso shade in the outer V — Cashmere Matte blends the two seamlessly.\u003c\/span\u003e\n    \u003c\/div\u003e\n  \u003c\/div\u003e\n\n  \u003chr class=\"pz-divider\"\u003e\n\n  \u003c!-- Ingredients --\u003e\n  \u003cp class=\"pz-section-title\"\u003eFull ingredients\u003c\/p\u003e\n\n  \u003cp class=\"pz-body\"\u003eFormulated without talc or parabens. Safe for sensitive eyes and contact lens wearers.\u003c\/p\u003e\n\n  \u003cp class=\"pz-inci\"\u003eMica, Boron Nitride, Polyethylene, Silica, Caprylic\/Capric Triglyceride, Isoeicosane, PTFE, Hydrogenated Lecithin, Synthetic Wax, Polyisobutene, Kaolin, Dimethicone, Titanium Dioxide CI 77891, Iron Oxides CI 77491, CI 77492, CI 77499, Ultramarines CI 77007, Carmine CI 75470.\u003c\/p\u003e\n\n  \u003cdiv class=\"pz-ingredients\"\u003e\n    \u003cdiv class=\"pz-ing\"\u003e\n\u003cspan class=\"pz-ing-name\"\u003eMica\u003c\/span\u003eSilky texture \u0026amp; effortless blendability\u003c\/div\u003e\n    \u003cdiv class=\"pz-ing\"\u003e\n\u003cspan class=\"pz-ing-name\"\u003eBoron Nitride\u003c\/span\u003eVelvety, skin-softening powder slip\u003c\/div\u003e\n    \u003cdiv class=\"pz-ing\"\u003e\n\u003cspan class=\"pz-ing-name\"\u003ePolyethylene \u0026amp; PTFE\u003c\/span\u003eUltra-smooth payoff and soft powder feel\u003c\/div\u003e\n    \u003cdiv class=\"pz-ing\"\u003e\n\u003cspan class=\"pz-ing-name\"\u003eSilica\u003c\/span\u003ePore-blurring finish and long-wear oil control\u003c\/div\u003e\n    \u003cdiv class=\"pz-ing\"\u003e\n\u003cspan class=\"pz-ing-name\"\u003eCaprylic\/Capric Triglyceride\u003c\/span\u003eSkin-conditioning; helps colour adhere evenly\u003c\/div\u003e\n    \u003cdiv class=\"pz-ing\"\u003e\n\u003cspan class=\"pz-ing-name\"\u003eIsoeicosane\u003c\/span\u003eLightweight emollient; helps colour melt onto skin\u003c\/div\u003e\n    \u003cdiv class=\"pz-ing\"\u003e\n\u003cspan class=\"pz-ing-name\"\u003eHydrogenated Lecithin\u003c\/span\u003eEnhanced blendability \u0026amp; skin-barrier support\u003c\/div\u003e\n    \u003cdiv class=\"pz-ing\"\u003e\n\u003cspan class=\"pz-ing-name\"\u003eSynthetic Wax \u0026amp; Kaolin\u003c\/span\u003eFirm press, crease resistance, extended wear\u003c\/div\u003e\n    \u003cdiv class=\"pz-ing\"\u003e\n\u003cspan class=\"pz-ing-name\"\u003eDimethicone\u003c\/span\u003eSilky application glide and skin-smoothing effect\u003c\/div\u003e\n    \u003cdiv class=\"pz-ing\"\u003e\n\u003cspan class=\"pz-ing-name\"\u003eIron Oxides CI 77491–99\u003c\/span\u003eRich, stable warm-mauve earth pigmentation\u003c\/div\u003e\n    \u003cdiv class=\"pz-ing\"\u003e\n\u003cspan class=\"pz-ing-name\"\u003eUltramarines CI 77007\u003c\/span\u003eCool lavender-blue depth\u003c\/div\u003e\n    \u003cdiv class=\"pz-ing\"\u003e\n\u003cspan class=\"pz-ing-name\"\u003eCarmine CI 75470\u003c\/span\u003eRich, rosy-pink pigmentation\u003c\/div\u003e\n    \u003cdiv class=\"pz-ing\"\u003e\n\u003cspan class=\"pz-ing-name\"\u003eTitanium Dioxide CI 77891\u003c\/span\u003eBrightens; controls opacity for buildable coverage\u003c\/div\u003e\n  \u003c\/div\u003e\n\n  \u003chr class=\"pz-divider\"\u003e\n\n  \u003c!-- Product details --\u003e\n  \u003cp class=\"pz-section-title\"\u003eProduct details\u003c\/p\u003e\n\n  \u003ctable class=\"pz-table\"\u003e\n    \u003ctr\u003e\n\u003ctd\u003eProduct type\u003c\/td\u003e\n\u003ctd\u003eSingle pressed powder eyeshadow\u003c\/td\u003e\n\u003c\/tr\u003e\n    \u003ctr\u003e\n\u003ctd\u003eShade name\u003c\/td\u003e\n\u003ctd\u003eCashmere Matte\u003c\/td\u003e\n\u003c\/tr\u003e\n    \u003ctr\u003e\n\u003ctd\u003eFinish\u003c\/td\u003e\n\u003ctd\u003eMatte \/ full-coverage opaque\u003c\/td\u003e\n\u003c\/tr\u003e\n    \u003ctr\u003e\n\u003ctd\u003eNet weight\u003c\/td\u003e\n\u003ctd\u003e1.8 g \/ 0.064 oz\u003c\/td\u003e\n\u003c\/tr\u003e\n    \u003ctr\u003e\n\u003ctd\u003eCountry of origin\u003c\/td\u003e\n\u003ctd\u003eUSA\u003c\/td\u003e\n\u003c\/tr\u003e\n    \u003ctr\u003e\n\u003ctd\u003eTalc-free\u003c\/td\u003e\n\u003ctd\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n    \u003ctr\u003e\n\u003ctd\u003eParaben-free\u003c\/td\u003e\n\u003ctd\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n    \u003ctr\u003e\n\u003ctd\u003eCruelty-free\u003c\/td\u003e\n\u003ctd\u003eYes — not tested on animals\u003c\/td\u003e\n\u003c\/tr\u003e\n    \u003ctr\u003e\n\u003ctd\u003eSuitable for\u003c\/td\u003e\n\u003ctd\u003eAll skin tones, sensitive eyes \u0026amp; contact lens wearers\u003c\/td\u003e\n\u003c\/tr\u003e\n  \u003c\/table\u003e\n\n  \u003chr class=\"pz-divider\"\u003e\n\n  \u003cp class=\"pz-footer\"\u003ePure Ziva  ·  Cashmere Matte  ·  Made in USA  ·  Talc \u0026amp; Paraben-Free\u003c\/p\u003e\n\n\u003c\/div\u003e","brand":"Pure Ziva","offers":[{"title":"Default Title","offer_id":48312344084637,"sku":"CCMI-130B113","price":16.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0753\/7154\/4733\/files\/B113_CASHMERE_MATTE_SHOPIFY_MAIN.jpg?v=1779323310"},{"product_id":"pure-ziva-purple-smoke-violet-matte-opaque-mauve-pressed-powder-single-vegan-eyeshadow-talc-paraben-cruelty-free","title":"Pure Ziva Purple Smoke Violet Matte Opaque Mauve Pressed Powder Single Vegan Eyeshadow; Talc, Paraben \u0026 Cruelty Free","description":"\u003cstyle\u003e\n  .pz-wrap { font-family: var(--font-body-family); color: rgb(var(--color-foreground)); line-height: 1.7; margin: 2rem 0 0; }\n  .pz-eyebrow { font-family: var(--font-subheading-family); font-style: var(--font-subheading-style); font-weight: var(--font-subheading-weight); font-size: 1.1rem; letter-spacing: 0.18em; text-transform: uppercase; color: rgba(var(--color-foreground), 0.5); margin: 0 0 0.6rem; }\n  .pz-section-title { font-family: var(--font-heading-family); font-style: var(--font-heading-style); font-weight: var(--font-heading-weight); font-size: calc(var(--font-heading-font-size, 18px) * 0.85); color: rgb(var(--color-foreground)); margin: 2.4rem 0 0.8rem; padding-bottom: 0.6rem; border-bottom: 1px solid rgba(var(--color-foreground), 0.1); }\n  .pz-tagline { font-size: 1.5rem; line-height: 1.75; color: rgb(var(--color-foreground)); margin: 0.4rem 0 1.6rem; }\n  .pz-tagline em { font-family: var(--font-heading-family); font-style: italic; }\n  .pz-body { font-size: 1.4rem; line-height: 1.8; color: rgba(var(--color-foreground), 0.75); margin: 0 0 1.2rem; }\n  .pz-attrs { display: grid; grid-template-columns: repeat(auto-fit, minmax(120px, 1fr)); gap: 8px; margin: 1.6rem 0; }\n  .pz-attr { background: rgba(var(--color-foreground), 0.04); border: 1px solid rgba(var(--color-foreground), 0.08); border-radius: var(--card-corner-radius, 0.5rem); padding: 1rem 1.2rem; }\n  .pz-attr-label { font-family: var(--font-subheading-family); font-size: 0.9rem; letter-spacing: 0.14em; text-transform: uppercase; color: rgba(var(--color-foreground), 0.45); margin-bottom: 3px; }\n  .pz-attr-val { font-size: 1.3rem; font-weight: var(--font-body-weight-bold); color: rgb(var(--color-foreground)); }\n  .pz-pills { display: flex; flex-wrap: wrap; gap: 7px; margin: 1.4rem 0 1.8rem; }\n  .pz-pill { display: inline-flex; align-items: center; gap: 5px; background: rgba(var(--color-foreground), 0.04); border: 1px solid rgba(var(--color-foreground), 0.12); border-radius: 2rem; padding: 4px 12px; font-size: 1.2rem; color: rgba(var(--color-foreground), 0.7); line-height: 1; }\n  .pz-pill--green { background: rgba(62, 130, 76, 0.1); border-color: rgba(62, 130, 76, 0.35); color: rgb(38, 100, 50); }\n  .pz-pill--green .pz-check { color: rgb(38, 100, 50); font-weight: bold; }\n  .pz-swatch-row { display: flex; align-items: flex-start; gap: 1.4rem; margin: 1.2rem 0 1.6rem; }\n  .pz-swatch { flex-shrink: 0; width: 52px; height: 52px; border-radius: 50%; background: linear-gradient(135deg, #b8aac8 0%, #7a6890 100%); border: 2px solid rgba(var(--color-foreground), 0.15); }\n  .pz-swatch-name { font-family: var(--font-heading-family); font-style: var(--font-heading-style); font-size: 1.5rem; font-weight: var(--font-heading-weight); color: rgb(var(--color-foreground)); margin-bottom: 4px; display: block; }\n  .pz-swatch-desc { font-size: 1.3rem; color: rgba(var(--color-foreground), 0.65); line-height: 1.65; }\n  .pz-divider { border: none; border-top: 1px solid rgba(var(--color-foreground), 0.1); margin: 2rem 0; }\n  .pz-tips { display: flex; flex-direction: column; gap: 10px; margin: 0.8rem 0 0; }\n  .pz-tip { display: flex; align-items: flex-start; gap: 10px; font-size: 1.4rem; color: rgba(var(--color-foreground), 0.72); line-height: 1.65; }\n  .pz-tip-num { flex-shrink: 0; width: 22px; height: 22px; margin-top: 1px; border-radius: 50%; background: rgba(var(--color-button), 0.1); border: 1px solid rgba(var(--color-button), 0.25); display: flex; align-items: center; justify-content: center; font-size: 1rem; font-weight: var(--font-body-weight-bold); color: rgba(var(--color-button), 1); font-family: var(--font-body-family); }\n  .pz-ingredients { display: grid; grid-template-columns: repeat(auto-fit, minmax(190px, 1fr)); gap: 8px; margin: 1rem 0; }\n  .pz-ing { background: rgba(var(--color-foreground), 0.03); border: 1px solid rgba(var(--color-foreground), 0.08); border-radius: var(--card-corner-radius, 0.5rem); padding: 10px 14px; font-size: 1.3rem; color: rgba(var(--color-foreground), 0.65); line-height: 1.5; }\n  .pz-ing-name { display: block; font-size: 1.2rem; font-weight: var(--font-body-weight-bold); color: rgb(var(--color-foreground)); margin-bottom: 2px; letter-spacing: 0.02em; }\n  .pz-inci { font-size: 1.2rem; font-style: italic; color: rgba(var(--color-foreground), 0.55); line-height: 1.7; margin: 0.6rem 0 1.2rem; padding: 1rem 1.4rem; background: rgba(var(--color-foreground), 0.03); border-left: 3px solid rgba(var(--color-button), 0.3); border-radius: 0 var(--inputs-radius, 0.5rem) var(--inputs-radius, 0.5rem) 0; }\n  .pz-table { width: 100%; border-collapse: collapse; margin: 0.8rem 0; font-size: 1.3rem; }\n  .pz-table tr { border-bottom: 1px solid rgba(var(--color-foreground), 0.08); }\n  .pz-table tr:last-child { border-bottom: none; }\n  .pz-table td { padding: 9px 4px; vertical-align: middle; line-height: 1.5; }\n  .pz-table td:first-child { color: rgba(var(--color-foreground), 0.55); width: 46%; font-size: 1.25rem; letter-spacing: 0.02em; }\n  .pz-table td:last-child { font-weight: var(--font-body-weight-bold); color: rgb(var(--color-foreground)); }\n  .pz-footer { margin-top: 2rem; padding-top: 1.4rem; border-top: 1px solid rgba(var(--color-foreground), 0.08); font-size: 1.1rem; letter-spacing: 0.1em; text-align: center; color: rgba(var(--color-foreground), 0.38); text-transform: uppercase; }\n  @media screen and (max-width: 749px) { .pz-attrs { grid-template-columns: 1fr 1fr; } .pz-ingredients { grid-template-columns: 1fr 1fr; } .pz-tagline { font-size: 1.4rem; } }\n\u003c\/style\u003e\n\n\u003cdiv class=\"pz-wrap\"\u003e\n\n  \u003cp class=\"pz-eyebrow\"\u003ePure Ziva  ·  Eye Color\u003c\/p\u003e\n\n  \u003cp class=\"pz-tagline\"\u003e\n    \u003cem\u003eViolet at dusk, softened by distance and shadow\u003c\/em\u003e — Purple Smoke Matte is a muted, grey-toned violet that wears with the effortless sophistication of a true neutral. Cool enough to feel modern, purple enough to feel intentional — the smoky lavender your palette has been quietly asking for.\n  \u003c\/p\u003e\n\n  \u003cdiv class=\"pz-attrs\"\u003e\n    \u003cdiv class=\"pz-attr\"\u003e\n\u003cdiv class=\"pz-attr-label\"\u003eFinish\u003c\/div\u003e\n\u003cdiv class=\"pz-attr-val\"\u003eMatte \/ Opaque\u003c\/div\u003e\n\u003c\/div\u003e\n    \u003cdiv class=\"pz-attr\"\u003e\n\u003cdiv class=\"pz-attr-label\"\u003eNet weight\u003c\/div\u003e\n\u003cdiv class=\"pz-attr-val\"\u003e1.8 g  (0.064 oz)\u003c\/div\u003e\n\u003c\/div\u003e\n    \u003cdiv class=\"pz-attr\"\u003e\n\u003cdiv class=\"pz-attr-label\"\u003eOrigin\u003c\/div\u003e\n\u003cdiv class=\"pz-attr-val\"\u003eMade in USA\u003c\/div\u003e\n\u003c\/div\u003e\n    \u003cdiv class=\"pz-attr\"\u003e\n\u003cdiv class=\"pz-attr-label\"\u003eType\u003c\/div\u003e\n\u003cdiv class=\"pz-attr-val\"\u003eSingle Pan\u003c\/div\u003e\n\u003c\/div\u003e\n  \u003c\/div\u003e\n\n  \u003cdiv class=\"pz-pills\"\u003e\n    \u003cspan class=\"pz-pill pz-pill--green\"\u003e\u003cspan class=\"pz-check\"\u003e✓\u003c\/span\u003e Vegan\u003c\/span\u003e\n    \u003cspan class=\"pz-pill pz-pill--green\"\u003e\u003cspan class=\"pz-check\"\u003e✓\u003c\/span\u003e Talc-Free\u003c\/span\u003e\n    \u003cspan class=\"pz-pill pz-pill--green\"\u003e\u003cspan class=\"pz-check\"\u003e✓\u003c\/span\u003e Paraben-Free\u003c\/span\u003e\n    \u003cspan class=\"pz-pill pz-pill--green\"\u003e\u003cspan class=\"pz-check\"\u003e✓\u003c\/span\u003e Cruelty-Free\u003c\/span\u003e\n    \u003cspan class=\"pz-pill\"\u003ePressed Powder\u003c\/span\u003e\n    \u003cspan class=\"pz-pill\"\u003eSingle Pan\u003c\/span\u003e\n  \u003c\/div\u003e\n\n  \u003chr class=\"pz-divider\"\u003e\n\n  \u003cp class=\"pz-section-title\"\u003eThe color\u003c\/p\u003e\n\n  \u003cdiv class=\"pz-swatch-row\"\u003e\n    \u003cdiv class=\"pz-swatch\" aria-hidden=\"true\"\u003e\u003c\/div\u003e\n    \u003cdiv\u003e\n      \u003cspan class=\"pz-swatch-name\"\u003ePurple Smoke Matte\u003c\/span\u003e\n      \u003cspan class=\"pz-swatch-desc\"\u003eA medium-light, dusty violet with distinct grey and mauve undertones. Not a vivid purple, not a flat grey — it lives in the hazy register between the two, where the most wearable purples always are.\u003c\/span\u003e\n    \u003c\/div\u003e\n  \u003c\/div\u003e\n\n  \u003cp class=\"pz-body\"\u003eThink smoke drifting through a field of dried lavender, the silvery haze of wisteria in winter light, the soft grey-violet of a storm cloud's underside just before rain. Purple Smoke Matte is a shade with restraint — its colour is there, clearly purple, but filtered through enough grey and mauve to feel polished rather than bold. In warm artificial light it softens to a dusty mauve; in cool daylight its violet register sharpens; in low light it deepens to a moody plum-grey.\u003c\/p\u003e\n\n  \u003cp class=\"pz-body\"\u003eIts versatility is the point. Light enough to wear all over the lid for an everyday refined look, saturated enough to read clearly in the crease or as a liner. An ideal transition shade between a nude base and a deeper plum — or a statement colour in its own right for those who find most purples too loud. Flatters every eye colour, and particularly transformative on green and brown eyes, where it creates an instant warm-cool contrast that makes them appear more vivid.\u003c\/p\u003e\n\n  \u003chr class=\"pz-divider\"\u003e\n\n  \u003cp class=\"pz-section-title\"\u003eHow to wear it\u003c\/p\u003e\n\n  \u003cdiv class=\"pz-tips\"\u003e\n    \u003cdiv class=\"pz-tip\"\u003e\n\u003cdiv class=\"pz-tip-num\"\u003e1\u003c\/div\u003e\n\u003cspan\u003eSweep lightly all over the lid for a refined, barely-there violet wash — effortlessly polished with a single brush.\u003c\/span\u003e\n\u003c\/div\u003e\n    \u003cdiv class=\"pz-tip\"\u003e\n\u003cdiv class=\"pz-tip-num\"\u003e2\u003c\/div\u003e\n\u003cspan\u003eBuild into the crease over a nude or bone-coloured base to create soft dimension with a cool, smoky finish.\u003c\/span\u003e\n\u003c\/div\u003e\n    \u003cdiv class=\"pz-tip\"\u003e\n\u003cdiv class=\"pz-tip-num\"\u003e3\u003c\/div\u003e\n\u003cspan\u003eDampen an angled brush and apply wet as a precise, smoky liner — more interesting than black, softer than a stark purple.\u003c\/span\u003e\n\u003c\/div\u003e\n    \u003cdiv class=\"pz-tip\"\u003e\n\u003cdiv class=\"pz-tip-num\"\u003e4\u003c\/div\u003e\n\u003cspan\u003eUse as a transition shade between a light ivory base and a deep plum or aubergine for a seamlessly graduated lid.\u003c\/span\u003e\n\u003c\/div\u003e\n    \u003cdiv class=\"pz-tip\"\u003e\n\u003cdiv class=\"pz-tip-num\"\u003e5\u003c\/div\u003e\n\u003cspan\u003ePair with warm rose gold or champagne shimmer on the lid for a romantic, violet-lit evening look.\u003c\/span\u003e\n\u003c\/div\u003e\n    \u003cdiv class=\"pz-tip\"\u003e\n\u003cdiv class=\"pz-tip-num\"\u003e6\u003c\/div\u003e\n\u003cspan\u003eOn green or brown eyes, concentrate in the outer third of the lid and lower lash line to intensify natural eye colour.\u003c\/span\u003e\n\u003c\/div\u003e\n  \u003c\/div\u003e\n\n  \u003chr class=\"pz-divider\"\u003e\n\n  \u003cp class=\"pz-section-title\"\u003eFull ingredients\u003c\/p\u003e\n\n  \u003cp class=\"pz-body\"\u003eFormulated without talc, parabens, or animal-derived ingredients. Safe for sensitive eyes and contact lens wearers.\u003c\/p\u003e\n\n  \u003cp class=\"pz-inci\"\u003eMica, Magnesium Stearate, Polyethylene (\u0026amp;) PTFE, Isoeicosane, Polyisobutene, Manganese Violet CI 77742, Titanium Dioxide CI 77891, Iron Oxides CI 77491, CI 77499.\u003c\/p\u003e\n\n  \u003cdiv class=\"pz-ingredients\"\u003e\n    \u003cdiv class=\"pz-ing\"\u003e\n\u003cspan class=\"pz-ing-name\"\u003eMica\u003c\/span\u003eSilky texture \u0026amp; effortless blendability\u003c\/div\u003e\n    \u003cdiv class=\"pz-ing\"\u003e\n\u003cspan class=\"pz-ing-name\"\u003eMagnesium Stearate\u003c\/span\u003eBinding agent for a firm, non-crumbly press\u003c\/div\u003e\n    \u003cdiv class=\"pz-ing\"\u003e\n\u003cspan class=\"pz-ing-name\"\u003ePolyethylene (\u0026amp;) PTFE\u003c\/span\u003eUltra-smooth payoff and soft powder feel\u003c\/div\u003e\n    \u003cdiv class=\"pz-ing\"\u003e\n\u003cspan class=\"pz-ing-name\"\u003eIsoeicosane\u003c\/span\u003eLightweight emollient; helps colour melt onto skin\u003c\/div\u003e\n    \u003cdiv class=\"pz-ing\"\u003e\n\u003cspan class=\"pz-ing-name\"\u003ePolyisobutene\u003c\/span\u003eFilm-former for improved colour longevity\u003c\/div\u003e\n    \u003cdiv class=\"pz-ing\"\u003e\n\u003cspan class=\"pz-ing-name\"\u003eManganese Violet CI 77742\u003c\/span\u003eClean, vivid violet-purple pigmentation\u003c\/div\u003e\n    \u003cdiv class=\"pz-ing\"\u003e\n\u003cspan class=\"pz-ing-name\"\u003eTitanium Dioxide CI 77891\u003c\/span\u003eBrightens; creates the soft, smoky opacity\u003c\/div\u003e\n    \u003cdiv class=\"pz-ing\"\u003e\n\u003cspan class=\"pz-ing-name\"\u003eIron Oxide CI 77491\u003c\/span\u003eWarm red-mauve depth; softens violet toward dusty rose\u003c\/div\u003e\n    \u003cdiv class=\"pz-ing\"\u003e\n\u003cspan class=\"pz-ing-name\"\u003eIron Oxide CI 77499\u003c\/span\u003eDeep brown-black smoke; grounds and desaturates\u003c\/div\u003e\n  \u003c\/div\u003e\n\n  \u003chr class=\"pz-divider\"\u003e\n\n  \u003cp class=\"pz-section-title\"\u003eProduct details\u003c\/p\u003e\n\n  \u003ctable class=\"pz-table\"\u003e\n    \u003ctr\u003e\n\u003ctd\u003eProduct type\u003c\/td\u003e\n\u003ctd\u003eSingle pressed powder eyeshadow\u003c\/td\u003e\n\u003c\/tr\u003e\n    \u003ctr\u003e\n\u003ctd\u003eShade name\u003c\/td\u003e\n\u003ctd\u003ePurple Smoke Matte\u003c\/td\u003e\n\u003c\/tr\u003e\n    \u003ctr\u003e\n\u003ctd\u003eFinish\u003c\/td\u003e\n\u003ctd\u003eMatte \/ full-coverage opaque\u003c\/td\u003e\n\u003c\/tr\u003e\n    \u003ctr\u003e\n\u003ctd\u003eNet weight\u003c\/td\u003e\n\u003ctd\u003e1.8 g \/ 0.064 oz\u003c\/td\u003e\n\u003c\/tr\u003e\n    \u003ctr\u003e\n\u003ctd\u003eCountry of origin\u003c\/td\u003e\n\u003ctd\u003eUSA\u003c\/td\u003e\n\u003c\/tr\u003e\n    \u003ctr\u003e\n\u003ctd\u003eTalc-free\u003c\/td\u003e\n\u003ctd\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n    \u003ctr\u003e\n\u003ctd\u003eParaben-free\u003c\/td\u003e\n\u003ctd\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n    \u003ctr\u003e\n\u003ctd\u003eVegan\u003c\/td\u003e\n\u003ctd\u003eYes — no animal-derived ingredients\u003c\/td\u003e\n\u003c\/tr\u003e\n    \u003ctr\u003e\n\u003ctd\u003eCruelty-free\u003c\/td\u003e\n\u003ctd\u003eYes — not tested on animals\u003c\/td\u003e\n\u003c\/tr\u003e\n    \u003ctr\u003e\n\u003ctd\u003eSuitable for\u003c\/td\u003e\n\u003ctd\u003eAll skin tones, sensitive eyes \u0026amp; contact lens wearers\u003c\/td\u003e\n\u003c\/tr\u003e\n  \u003c\/table\u003e\n\n  \u003chr class=\"pz-divider\"\u003e\n\n  \u003cp class=\"pz-footer\"\u003ePure Ziva  ·  Purple Smoke Matte  ·  Made in USA  ·  Vegan \u0026amp; Cruelty-Free\u003c\/p\u003e\n\n\u003c\/div\u003e","brand":"Pure Ziva","offers":[{"title":"Default Title","offer_id":48323381526685,"sku":"CCMI-1302B2","price":16.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0753\/7154\/4733\/files\/B2_PURPLE_SMOKE_MATTE_SHOPIFY_MAIN.jpg?v=1779549822"},{"product_id":"pure-ziva-crushed-violet-matte-purple-mauve-pressed-powder-single-vegan-eyeshadow-talc-paraben-cruelty-free","title":"Pure Ziva Crushed Violet Matte Purple Mauve Pressed Powder Single Eyeshadow; Talc, Paraben \u0026 Cruelty Free","description":"\u003cstyle\u003e\n  .pz-wrap { font-family: var(--font-body-family); color: rgb(var(--color-foreground)); line-height: 1.7; margin: 2rem 0 0; }\n  .pz-eyebrow { font-family: var(--font-subheading-family); font-style: var(--font-subheading-style); font-weight: var(--font-subheading-weight); font-size: 1.1rem; letter-spacing: 0.18em; text-transform: uppercase; color: rgba(var(--color-foreground), 0.5); margin: 0 0 0.6rem; }\n  .pz-section-title { font-family: var(--font-heading-family); font-style: var(--font-heading-style); font-weight: var(--font-heading-weight); font-size: calc(var(--font-heading-font-size, 18px) * 0.85); color: rgb(var(--color-foreground)); margin: 2.4rem 0 0.8rem; padding-bottom: 0.6rem; border-bottom: 1px solid rgba(var(--color-foreground), 0.1); }\n  .pz-tagline { font-size: 1.5rem; line-height: 1.75; color: rgb(var(--color-foreground)); margin: 0.4rem 0 1.6rem; }\n  .pz-tagline em { font-family: var(--font-heading-family); font-style: italic; }\n  .pz-body { font-size: 1.4rem; line-height: 1.8; color: rgba(var(--color-foreground), 0.75); margin: 0 0 1.2rem; }\n  .pz-attrs { display: grid; grid-template-columns: repeat(auto-fit, minmax(120px, 1fr)); gap: 8px; margin: 1.6rem 0; }\n  .pz-attr { background: rgba(var(--color-foreground), 0.04); border: 1px solid rgba(var(--color-foreground), 0.08); border-radius: var(--card-corner-radius, 0.5rem); padding: 1rem 1.2rem; }\n  .pz-attr-label { font-family: var(--font-subheading-family); font-size: 0.9rem; letter-spacing: 0.14em; text-transform: uppercase; color: rgba(var(--color-foreground), 0.45); margin-bottom: 3px; }\n  .pz-attr-val { font-size: 1.3rem; font-weight: var(--font-body-weight-bold); color: rgb(var(--color-foreground)); }\n  .pz-pills { display: flex; flex-wrap: wrap; gap: 7px; margin: 1.4rem 0 1.8rem; }\n  .pz-pill { display: inline-flex; align-items: center; gap: 5px; background: rgba(var(--color-foreground), 0.04); border: 1px solid rgba(var(--color-foreground), 0.12); border-radius: 2rem; padding: 4px 12px; font-size: 1.2rem; color: rgba(var(--color-foreground), 0.7); line-height: 1; }\n  .pz-pill--green { background: rgba(62, 130, 76, 0.1); border-color: rgba(62, 130, 76, 0.35); color: rgb(38, 100, 50); }\n  .pz-pill--green .pz-check { color: rgb(38, 100, 50); font-weight: bold; }\n  .pz-swatch-row { display: flex; align-items: flex-start; gap: 1.4rem; margin: 1.2rem 0 1.6rem; }\n  .pz-swatch { flex-shrink: 0; width: 52px; height: 52px; border-radius: 50%; background: linear-gradient(135deg, #9b7bb5 0%, #6b40a0 100%); border: 2px solid rgba(var(--color-foreground), 0.15); }\n  .pz-swatch-name { font-family: var(--font-heading-family); font-style: var(--font-heading-style); font-size: 1.5rem; font-weight: var(--font-heading-weight); color: rgb(var(--color-foreground)); margin-bottom: 4px; display: block; }\n  .pz-swatch-desc { font-size: 1.3rem; color: rgba(var(--color-foreground), 0.65); line-height: 1.65; }\n  .pz-divider { border: none; border-top: 1px solid rgba(var(--color-foreground), 0.1); margin: 2rem 0; }\n  .pz-tips { display: flex; flex-direction: column; gap: 10px; margin: 0.8rem 0 0; }\n  .pz-tip { display: flex; align-items: flex-start; gap: 10px; font-size: 1.4rem; color: rgba(var(--color-foreground), 0.72); line-height: 1.65; }\n  .pz-tip-num { flex-shrink: 0; width: 22px; height: 22px; margin-top: 1px; border-radius: 50%; background: rgba(var(--color-button), 0.1); border: 1px solid rgba(var(--color-button), 0.25); display: flex; align-items: center; justify-content: center; font-size: 1rem; font-weight: var(--font-body-weight-bold); color: rgba(var(--color-button), 1); font-family: var(--font-body-family); }\n  .pz-ingredients { display: grid; grid-template-columns: repeat(auto-fit, minmax(190px, 1fr)); gap: 8px; margin: 1rem 0; }\n  .pz-ing { background: rgba(var(--color-foreground), 0.03); border: 1px solid rgba(var(--color-foreground), 0.08); border-radius: var(--card-corner-radius, 0.5rem); padding: 10px 14px; font-size: 1.3rem; color: rgba(var(--color-foreground), 0.65); line-height: 1.5; }\n  .pz-ing-name { display: block; font-size: 1.2rem; font-weight: var(--font-body-weight-bold); color: rgb(var(--color-foreground)); margin-bottom: 2px; letter-spacing: 0.02em; }\n  .pz-inci { font-size: 1.2rem; font-style: italic; color: rgba(var(--color-foreground), 0.55); line-height: 1.7; margin: 0.6rem 0 1.2rem; padding: 1rem 1.4rem; background: rgba(var(--color-foreground), 0.03); border-left: 3px solid rgba(var(--color-button), 0.3); border-radius: 0 var(--inputs-radius, 0.5rem) var(--inputs-radius, 0.5rem) 0; }\n  .pz-table { width: 100%; border-collapse: collapse; margin: 0.8rem 0; font-size: 1.3rem; }\n  .pz-table tr { border-bottom: 1px solid rgba(var(--color-foreground), 0.08); }\n  .pz-table tr:last-child { border-bottom: none; }\n  .pz-table td { padding: 9px 4px; vertical-align: middle; line-height: 1.5; }\n  .pz-table td:first-child { color: rgba(var(--color-foreground), 0.55); width: 46%; font-size: 1.25rem; letter-spacing: 0.02em; }\n  .pz-table td:last-child { font-weight: var(--font-body-weight-bold); color: rgb(var(--color-foreground)); }\n  .pz-footer { margin-top: 2rem; padding-top: 1.4rem; border-top: 1px solid rgba(var(--color-foreground), 0.08); font-size: 1.1rem; letter-spacing: 0.1em; text-align: center; color: rgba(var(--color-foreground), 0.38); text-transform: uppercase; }\n  @media screen and (max-width: 749px) { .pz-attrs { grid-template-columns: 1fr 1fr; } .pz-ingredients { grid-template-columns: 1fr 1fr; } .pz-tagline { font-size: 1.4rem; } }\n\u003c\/style\u003e\n\n\u003cdiv class=\"pz-wrap\"\u003e\n\n  \u003cp class=\"pz-eyebrow\"\u003ePure Ziva  ·  Eye Color\u003c\/p\u003e\n\n  \u003cp class=\"pz-tagline\"\u003e\n    \u003cem\u003eThe colour of amethyst split open — vivid, deep, and unapologetically purple\u003c\/em\u003e — Crushed Violet Matte is a true, saturated violet with warmth at its core and blue-indigo depth at its edges. Fully pigmented, beautifully blendable, and dramatic in the best possible sense.\n  \u003c\/p\u003e\n\n  \u003cdiv class=\"pz-attrs\"\u003e\n    \u003cdiv class=\"pz-attr\"\u003e\n\u003cdiv class=\"pz-attr-label\"\u003eFinish\u003c\/div\u003e\n\u003cdiv class=\"pz-attr-val\"\u003eMatte \/ Opaque\u003c\/div\u003e\n\u003c\/div\u003e\n    \u003cdiv class=\"pz-attr\"\u003e\n\u003cdiv class=\"pz-attr-label\"\u003eNet weight\u003c\/div\u003e\n\u003cdiv class=\"pz-attr-val\"\u003e1.8 g  (0.064 oz)\u003c\/div\u003e\n\u003c\/div\u003e\n    \u003cdiv class=\"pz-attr\"\u003e\n\u003cdiv class=\"pz-attr-label\"\u003eOrigin\u003c\/div\u003e\n\u003cdiv class=\"pz-attr-val\"\u003eMade in USA\u003c\/div\u003e\n\u003c\/div\u003e\n    \u003cdiv class=\"pz-attr\"\u003e\n\u003cdiv class=\"pz-attr-label\"\u003eType\u003c\/div\u003e\n\u003cdiv class=\"pz-attr-val\"\u003eSingle Pan\u003c\/div\u003e\n\u003c\/div\u003e\n  \u003c\/div\u003e\n\n  \u003cdiv class=\"pz-pills\"\u003e\n    \u003cspan class=\"pz-pill pz-pill--green\"\u003e\u003cspan class=\"pz-check\"\u003e✓\u003c\/span\u003e Talc-Free\u003c\/span\u003e\n    \u003cspan class=\"pz-pill pz-pill--green\"\u003e\u003cspan class=\"pz-check\"\u003e✓\u003c\/span\u003e Paraben-Free\u003c\/span\u003e\n    \u003cspan class=\"pz-pill pz-pill--green\"\u003e\u003cspan class=\"pz-check\"\u003e✓\u003c\/span\u003e Cruelty-Free\u003c\/span\u003e\n    \u003cspan class=\"pz-pill\"\u003ePressed Powder\u003c\/span\u003e\n    \u003cspan class=\"pz-pill\"\u003eSingle Pan\u003c\/span\u003e\n  \u003c\/div\u003e\n\n  \u003chr class=\"pz-divider\"\u003e\n\n  \u003cp class=\"pz-section-title\"\u003eThe color\u003c\/p\u003e\n\n  \u003cdiv class=\"pz-swatch-row\"\u003e\n    \u003cdiv class=\"pz-swatch\" aria-hidden=\"true\"\u003e\u003c\/div\u003e\n    \u003cdiv\u003e\n      \u003cspan class=\"pz-swatch-name\"\u003eCrushed Violet Matte\u003c\/span\u003e\n      \u003cspan class=\"pz-swatch-desc\"\u003eA medium-toned, fully saturated violet-purple with a warm rose undertone and cool blue-indigo depth. Distinctly more pigmented and more clearly purple than a dusty mauve — this is the violet for those who want to actually wear violet.\u003c\/span\u003e\n    \u003c\/div\u003e\n  \u003c\/div\u003e\n\n  \u003cp class=\"pz-body\"\u003eThink the inner face of a split amethyst, the deep purple of bruised wisteria petals, the dense colour of dried violet blossoms crushed between fingers. Crushed Violet Matte earns its name — this is purple with real weight and presence, not softened by grey or diluted toward lavender. The warm Carmine in its formula prevents it from reading cold or flat, while the Ultramarine base gives it the blue-leaning richness that makes true violets so visually compelling.\u003c\/p\u003e\n\n  \u003cp class=\"pz-body\"\u003eShown on nine skin tones from fair to deep, it wears as a full, dramatic purple smoky eye across all of them — vivid and striking on fair complexions, deeply saturated and jewel-toned on medium and olive tones, and rich with visible colour on deeper complexions where lighter purples often disappear. Green and hazel eyes are particularly electrified by this shade — the complementary contrast is immediate and extraordinary.\u003c\/p\u003e\n\n  \u003chr class=\"pz-divider\"\u003e\n\n  \u003cp class=\"pz-section-title\"\u003eHow to wear it\u003c\/p\u003e\n\n  \u003cdiv class=\"pz-tips\"\u003e\n    \u003cdiv class=\"pz-tip\"\u003e\n\u003cdiv class=\"pz-tip-num\"\u003e1\u003c\/div\u003e\n\u003cspan\u003ePack all over the lid with a flat shader brush for a full, opaque violet lid — bold and fully intentional with a single layer.\u003c\/span\u003e\n\u003c\/div\u003e\n    \u003cdiv class=\"pz-tip\"\u003e\n\u003cdiv class=\"pz-tip-num\"\u003e2\u003c\/div\u003e\n\u003cspan\u003eBlend through the crease and outer V over a nude or bone base for a diffused, graduated purple smoky eye with soft edges.\u003c\/span\u003e\n\u003c\/div\u003e\n    \u003cdiv class=\"pz-tip\"\u003e\n\u003cdiv class=\"pz-tip-num\"\u003e3\u003c\/div\u003e\n\u003cspan\u003eDampen an angled brush and apply wet as a vivid, precise violet liner along the upper lash line — intense and precise in a single stroke.\u003c\/span\u003e\n\u003c\/div\u003e\n    \u003cdiv class=\"pz-tip\"\u003e\n\u003cdiv class=\"pz-tip-num\"\u003e4\u003c\/div\u003e\n\u003cspan\u003eLayer Purple Smoke Matte as a softer transition shade between Crushed Violet and the skin tone — the two violets graduate seamlessly.\u003c\/span\u003e\n\u003c\/div\u003e\n    \u003cdiv class=\"pz-tip\"\u003e\n\u003cdiv class=\"pz-tip-num\"\u003e5\u003c\/div\u003e\n\u003cspan\u003ePair with warm rose gold or copper shimmer on the lid centre for a jewel-toned, dimensional look that balances the cool violet with warmth.\u003c\/span\u003e\n\u003c\/div\u003e\n    \u003cdiv class=\"pz-tip\"\u003e\n\u003cdiv class=\"pz-tip-num\"\u003e6\u003c\/div\u003e\n\u003cspan\u003eOn green or hazel eyes, concentrate in the outer V and lower lash line — the warm-cool contrast between violet and green eye colour is striking.\u003c\/span\u003e\n\u003c\/div\u003e\n  \u003c\/div\u003e\n\n  \u003chr class=\"pz-divider\"\u003e\n\n  \u003cp class=\"pz-section-title\"\u003eFull ingredients\u003c\/p\u003e\n\n  \u003cp class=\"pz-body\"\u003eFormulated without talc or parabens. Safe for sensitive eyes and contact lens wearers.\u003c\/p\u003e\n\n  \u003cp class=\"pz-inci\"\u003eMica, Magnesium Stearate, Polyethylene (\u0026amp;) PTFE, Isoeicosane, Polyisobutene, Manganese Violet CI 77742, Iron Oxides CI 77499, Carmine CI 75470, Ultramarines CI 77007.\u003c\/p\u003e\n\n  \u003cdiv class=\"pz-ingredients\"\u003e\n    \u003cdiv class=\"pz-ing\"\u003e\n\u003cspan class=\"pz-ing-name\"\u003eMica\u003c\/span\u003eSilky texture \u0026amp; effortless blendability\u003c\/div\u003e\n    \u003cdiv class=\"pz-ing\"\u003e\n\u003cspan class=\"pz-ing-name\"\u003eMagnesium Stearate\u003c\/span\u003eBinding agent for a firm, non-crumbly press\u003c\/div\u003e\n    \u003cdiv class=\"pz-ing\"\u003e\n\u003cspan class=\"pz-ing-name\"\u003ePolyethylene (\u0026amp;) PTFE\u003c\/span\u003eUltra-smooth payoff and soft powder feel\u003c\/div\u003e\n    \u003cdiv class=\"pz-ing\"\u003e\n\u003cspan class=\"pz-ing-name\"\u003eIsoeicosane\u003c\/span\u003eLightweight emollient; helps colour melt onto skin\u003c\/div\u003e\n    \u003cdiv class=\"pz-ing\"\u003e\n\u003cspan class=\"pz-ing-name\"\u003ePolyisobutene\u003c\/span\u003eFilm-former for improved colour longevity\u003c\/div\u003e\n    \u003cdiv class=\"pz-ing\"\u003e\n\u003cspan class=\"pz-ing-name\"\u003eManganese Violet CI 77742\u003c\/span\u003eVivid, clean violet-purple base pigmentation\u003c\/div\u003e\n    \u003cdiv class=\"pz-ing\"\u003e\n\u003cspan class=\"pz-ing-name\"\u003eIron Oxides CI 77499\u003c\/span\u003eDeep black-brown; adds intensity and crushed depth\u003c\/div\u003e\n    \u003cdiv class=\"pz-ing\"\u003e\n\u003cspan class=\"pz-ing-name\"\u003eCarmine CI 75470\u003c\/span\u003eWarm rose-red depth; gives the violet its characteristic warmth\u003c\/div\u003e\n    \u003cdiv class=\"pz-ing\"\u003e\n\u003cspan class=\"pz-ing-name\"\u003eUltramarines CI 77007\u003c\/span\u003eBlue-violet richness and cool indigo intensity\u003c\/div\u003e\n  \u003c\/div\u003e\n\n  \u003chr class=\"pz-divider\"\u003e\n\n  \u003cp class=\"pz-section-title\"\u003eProduct details\u003c\/p\u003e\n\n  \u003ctable class=\"pz-table\"\u003e\n    \u003ctr\u003e\n\u003ctd\u003eProduct type\u003c\/td\u003e\n\u003ctd\u003eSingle pressed powder eyeshadow\u003c\/td\u003e\n\u003c\/tr\u003e\n    \u003ctr\u003e\n\u003ctd\u003eShade name\u003c\/td\u003e\n\u003ctd\u003eCrushed Violet Matte\u003c\/td\u003e\n\u003c\/tr\u003e\n    \u003ctr\u003e\n\u003ctd\u003eFinish\u003c\/td\u003e\n\u003ctd\u003eMatte \/ full-coverage opaque\u003c\/td\u003e\n\u003c\/tr\u003e\n    \u003ctr\u003e\n\u003ctd\u003eNet weight\u003c\/td\u003e\n\u003ctd\u003e1.8 g \/ 0.064 oz\u003c\/td\u003e\n\u003c\/tr\u003e\n    \u003ctr\u003e\n\u003ctd\u003eCountry of origin\u003c\/td\u003e\n\u003ctd\u003eUSA\u003c\/td\u003e\n\u003c\/tr\u003e\n    \u003ctr\u003e\n\u003ctd\u003eTalc-free\u003c\/td\u003e\n\u003ctd\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n    \u003ctr\u003e\n\u003ctd\u003eParaben-free\u003c\/td\u003e\n\u003ctd\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n    \u003ctr\u003e\n\u003ctd\u003eCruelty-free\u003c\/td\u003e\n\u003ctd\u003eYes — not tested on animals\u003c\/td\u003e\n\u003c\/tr\u003e\n    \u003ctr\u003e\n\u003ctd\u003eSuitable for\u003c\/td\u003e\n\u003ctd\u003eAll skin tones, sensitive eyes \u0026amp; contact lens wearers\u003c\/td\u003e\n\u003c\/tr\u003e\n  \u003c\/table\u003e\n\n  \u003chr class=\"pz-divider\"\u003e\n\n  \u003cp class=\"pz-footer\"\u003ePure Ziva  ·  Crushed Violet Matte  ·  Made in USA  ·  Talc \u0026amp; Paraben-Free\u003c\/p\u003e\n\n\u003c\/div\u003e","brand":"Pure Ziva","offers":[{"title":"Default Title","offer_id":48324334059677,"sku":"CCMI-1302B57","price":16.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0753\/7154\/4733\/files\/B57CRUSHEDVIOLETMATTE_SHOPIFY_MAIN.jpg?v=1779636846"},{"product_id":"pure-ziva-mauve-plum-matte-satin-velvet-pink-rose-purple-red-opaque-pressed-powder-single-eyeshadow-talc-paraben-cruelty-free","title":"Pure Ziva Mauve Plum Matte Satin Velvet Pink Rose Purple Red Opaque Pressed Powder Single Eyeshadow; Talc, Paraben \u0026 Cruelty Free","description":"\u003cstyle\u003e\n  .pz-wrap { font-family: var(--font-body-family); color: rgb(var(--color-foreground)); line-height: 1.7; margin: 2rem 0 0; }\n  .pz-eyebrow { font-family: var(--font-subheading-family); font-style: var(--font-subheading-style); font-weight: var(--font-subheading-weight); font-size: 1.1rem; letter-spacing: 0.18em; text-transform: uppercase; color: rgba(var(--color-foreground), 0.5); margin: 0 0 0.6rem; }\n  .pz-section-title { font-family: var(--font-heading-family); font-style: var(--font-heading-style); font-weight: var(--font-heading-weight); font-size: calc(var(--font-heading-font-size, 18px) * 0.85); color: rgb(var(--color-foreground)); margin: 2.4rem 0 0.8rem; padding-bottom: 0.6rem; border-bottom: 1px solid rgba(var(--color-foreground), 0.1); }\n  .pz-tagline { font-size: 1.5rem; line-height: 1.75; color: rgb(var(--color-foreground)); margin: 0.4rem 0 1.6rem; }\n  .pz-tagline em { font-family: var(--font-heading-family); font-style: italic; }\n  .pz-body { font-size: 1.4rem; line-height: 1.8; color: rgba(var(--color-foreground), 0.75); margin: 0 0 1.2rem; }\n  .pz-attrs { display: grid; grid-template-columns: repeat(auto-fit, minmax(120px, 1fr)); gap: 8px; margin: 1.6rem 0; }\n  .pz-attr { background: rgba(var(--color-foreground), 0.04); border: 1px solid rgba(var(--color-foreground), 0.08); border-radius: var(--card-corner-radius, 0.5rem); padding: 1rem 1.2rem; }\n  .pz-attr-label { font-family: var(--font-subheading-family); font-size: 0.9rem; letter-spacing: 0.14em; text-transform: uppercase; color: rgba(var(--color-foreground), 0.45); margin-bottom: 3px; }\n  .pz-attr-val { font-size: 1.3rem; font-weight: var(--font-body-weight-bold); color: rgb(var(--color-foreground)); }\n  .pz-pills { display: flex; flex-wrap: wrap; gap: 7px; margin: 1.4rem 0 1.8rem; }\n  .pz-pill { display: inline-flex; align-items: center; gap: 5px; background: rgba(var(--color-foreground), 0.04); border: 1px solid rgba(var(--color-foreground), 0.12); border-radius: 2rem; padding: 4px 12px; font-size: 1.2rem; color: rgba(var(--color-foreground), 0.7); line-height: 1; }\n  .pz-pill--green { background: rgba(62, 130, 76, 0.1); border-color: rgba(62, 130, 76, 0.35); color: rgb(38, 100, 50); }\n  .pz-pill--green .pz-check { color: rgb(38, 100, 50); font-weight: bold; }\n  .pz-swatch-row { display: flex; align-items: flex-start; gap: 1.4rem; margin: 1.2rem 0 1.6rem; }\n  .pz-swatch { flex-shrink: 0; width: 52px; height: 52px; border-radius: 50%; background: linear-gradient(135deg, #b87888 0%, #7a4858 100%); border: 2px solid rgba(var(--color-foreground), 0.15); }\n  .pz-swatch-name { font-family: var(--font-heading-family); font-style: var(--font-heading-style); font-size: 1.5rem; font-weight: var(--font-heading-weight); color: rgb(var(--color-foreground)); margin-bottom: 4px; display: block; }\n  .pz-swatch-desc { font-size: 1.3rem; color: rgba(var(--color-foreground), 0.65); line-height: 1.65; }\n  .pz-divider { border: none; border-top: 1px solid rgba(var(--color-foreground), 0.1); margin: 2rem 0; }\n  .pz-tips { display: flex; flex-direction: column; gap: 10px; margin: 0.8rem 0 0; }\n  .pz-tip { display: flex; align-items: flex-start; gap: 10px; font-size: 1.4rem; color: rgba(var(--color-foreground), 0.72); line-height: 1.65; }\n  .pz-tip-num { flex-shrink: 0; width: 22px; height: 22px; margin-top: 1px; border-radius: 50%; background: rgba(var(--color-button), 0.1); border: 1px solid rgba(var(--color-button), 0.25); display: flex; align-items: center; justify-content: center; font-size: 1rem; font-weight: var(--font-body-weight-bold); color: rgba(var(--color-button), 1); font-family: var(--font-body-family); }\n  .pz-ingredients { display: grid; grid-template-columns: repeat(auto-fit, minmax(190px, 1fr)); gap: 8px; margin: 1rem 0; }\n  .pz-ing { background: rgba(var(--color-foreground), 0.03); border: 1px solid rgba(var(--color-foreground), 0.08); border-radius: var(--card-corner-radius, 0.5rem); padding: 10px 14px; font-size: 1.3rem; color: rgba(var(--color-foreground), 0.65); line-height: 1.5; }\n  .pz-ing-name { display: block; font-size: 1.2rem; font-weight: var(--font-body-weight-bold); color: rgb(var(--color-foreground)); margin-bottom: 2px; letter-spacing: 0.02em; }\n  .pz-inci { font-size: 1.2rem; font-style: italic; color: rgba(var(--color-foreground), 0.55); line-height: 1.7; margin: 0.6rem 0 1.2rem; padding: 1rem 1.4rem; background: rgba(var(--color-foreground), 0.03); border-left: 3px solid rgba(var(--color-button), 0.3); border-radius: 0 var(--inputs-radius, 0.5rem) var(--inputs-radius, 0.5rem) 0; }\n  .pz-table { width: 100%; border-collapse: collapse; margin: 0.8rem 0; font-size: 1.3rem; }\n  .pz-table tr { border-bottom: 1px solid rgba(var(--color-foreground), 0.08); }\n  .pz-table tr:last-child { border-bottom: none; }\n  .pz-table td { padding: 9px 4px; vertical-align: middle; line-height: 1.5; }\n  .pz-table td:first-child { color: rgba(var(--color-foreground), 0.55); width: 46%; font-size: 1.25rem; letter-spacing: 0.02em; }\n  .pz-table td:last-child { font-weight: var(--font-body-weight-bold); color: rgb(var(--color-foreground)); }\n  .pz-footer { margin-top: 2rem; padding-top: 1.4rem; border-top: 1px solid rgba(var(--color-foreground), 0.08); font-size: 1.1rem; letter-spacing: 0.1em; text-align: center; color: rgba(var(--color-foreground), 0.38); text-transform: uppercase; }\n  @media screen and (max-width: 749px) { .pz-attrs { grid-template-columns: 1fr 1fr; } .pz-ingredients { grid-template-columns: 1fr 1fr; } .pz-tagline { font-size: 1.4rem; } }\n\u003c\/style\u003e\n\n\u003cdiv class=\"pz-wrap\"\u003e\n\n  \u003cp class=\"pz-eyebrow\"\u003ePure Ziva  ·  Eye Color\u003c\/p\u003e\n\n  \u003cp class=\"pz-tagline\"\u003e\n    \u003cem\u003eRose and plum, warmth and depth — the shade that flatters without trying\u003c\/em\u003e — Mauve Plum Matte is a richly pigmented warm mauve that draws equally from rose, plum, and dusty brown. The rare shade that reads as dramatic but lands as wearable, and looks genuinely beautiful on every complexion it touches.\n  \u003c\/p\u003e\n\n  \u003cdiv class=\"pz-attrs\"\u003e\n    \u003cdiv class=\"pz-attr\"\u003e\n\u003cdiv class=\"pz-attr-label\"\u003eFinish\u003c\/div\u003e\n\u003cdiv class=\"pz-attr-val\"\u003eMatte \/ Opaque\u003c\/div\u003e\n\u003c\/div\u003e\n    \u003cdiv class=\"pz-attr\"\u003e\n\u003cdiv class=\"pz-attr-label\"\u003eNet weight\u003c\/div\u003e\n\u003cdiv class=\"pz-attr-val\"\u003e1.8 g  (0.064 oz)\u003c\/div\u003e\n\u003c\/div\u003e\n    \u003cdiv class=\"pz-attr\"\u003e\n\u003cdiv class=\"pz-attr-label\"\u003eOrigin\u003c\/div\u003e\n\u003cdiv class=\"pz-attr-val\"\u003eMade in USA\u003c\/div\u003e\n\u003c\/div\u003e\n    \u003cdiv class=\"pz-attr\"\u003e\n\u003cdiv class=\"pz-attr-label\"\u003eType\u003c\/div\u003e\n\u003cdiv class=\"pz-attr-val\"\u003eSingle Pan\u003c\/div\u003e\n\u003c\/div\u003e\n  \u003c\/div\u003e\n\n  \u003cdiv class=\"pz-pills\"\u003e\n    \u003cspan class=\"pz-pill pz-pill--green\"\u003e\u003cspan class=\"pz-check\"\u003e✓\u003c\/span\u003e Talc-Free\u003c\/span\u003e\n    \u003cspan class=\"pz-pill pz-pill--green\"\u003e\u003cspan class=\"pz-check\"\u003e✓\u003c\/span\u003e Paraben-Free\u003c\/span\u003e\n    \u003cspan class=\"pz-pill pz-pill--green\"\u003e\u003cspan class=\"pz-check\"\u003e✓\u003c\/span\u003e Cruelty-Free\u003c\/span\u003e\n    \u003cspan class=\"pz-pill\"\u003ePressed Powder\u003c\/span\u003e\n    \u003cspan class=\"pz-pill\"\u003eSingle Pan\u003c\/span\u003e\n  \u003c\/div\u003e\n\n  \u003chr class=\"pz-divider\"\u003e\n\n  \u003cp class=\"pz-section-title\"\u003eThe color\u003c\/p\u003e\n\n  \u003cdiv class=\"pz-swatch-row\"\u003e\n    \u003cdiv class=\"pz-swatch\" aria-hidden=\"true\"\u003e\u003c\/div\u003e\n    \u003cdiv\u003e\n      \u003cspan class=\"pz-swatch-name\"\u003eMauve Plum Matte\u003c\/span\u003e\n      \u003cspan class=\"pz-swatch-desc\"\u003eA warm, medium-toned mauve with rose-pink and dusty plum undertones. Not a bright pink, not a cold purple, not a flat brown — it lives at the warm, earthy intersection of all three, creating a deeply flattering, universally wearable shade.\u003c\/span\u003e\n    \u003c\/div\u003e\n  \u003c\/div\u003e\n\n  \u003cp class=\"pz-body\"\u003eThink the colour of an antique rose petal pressed between pages, the deep warmth of a dried plum, the dusky rose of early evening sky in autumn. Mauve Plum Matte is the shade that embodies sophisticated femininity without demanding attention — warm enough to feel rich, muted enough to feel polished, pigmented enough to read clearly on every skin tone shown. In warm light it leans toward a rose-brown; in cool or natural light the plum-violet undertone surfaces, giving it real evening drama.\u003c\/p\u003e\n\n  \u003cp class=\"pz-body\"\u003eShown on nine skin tones from fair to deep, it earns its place differently on each one — a soft, romantic lid wash on fair complexions that echoes the inner lid's natural flush; a defined warm plum-rose crease shade on medium tones; a genuinely rich, dimensional colour on deeper complexions where lighter mauves often disappear. It makes blue eyes look immediately warmer and more romantic, green eyes more vivid, and hazel eyes glow with golden-rose undertones.\u003c\/p\u003e\n\n  \u003chr class=\"pz-divider\"\u003e\n\n  \u003cp class=\"pz-section-title\"\u003eHow to wear it\u003c\/p\u003e\n\n  \u003cdiv class=\"pz-tips\"\u003e\n    \u003cdiv class=\"pz-tip\"\u003e\n\u003cdiv class=\"pz-tip-num\"\u003e1\u003c\/div\u003e\n\u003cspan\u003eSweep all over the lid for a soft, warm mauve look — refined and romantic in a single step, no blending required.\u003c\/span\u003e\n\u003c\/div\u003e\n    \u003cdiv class=\"pz-tip\"\u003e\n\u003cdiv class=\"pz-tip-num\"\u003e2\u003c\/div\u003e\n\u003cspan\u003eBuild into the crease and outer V over a nude base for a warm, diffused plum-rose smoky eye with effortless depth.\u003c\/span\u003e\n\u003c\/div\u003e\n    \u003cdiv class=\"pz-tip\"\u003e\n\u003cdiv class=\"pz-tip-num\"\u003e3\u003c\/div\u003e\n\u003cspan\u003ePair with a lighter dusty rose or Cashmere Matte on the lid centre for a graduated warm-mauve eye with tonal dimension.\u003c\/span\u003e\n\u003c\/div\u003e\n    \u003cdiv class=\"pz-tip\"\u003e\n\u003cdiv class=\"pz-tip-num\"\u003e4\u003c\/div\u003e\n\u003cspan\u003eDampen an angled brush and apply wet as a warm, precise plum-mauve liner — more interesting than brown, softer than a stark dark liner.\u003c\/span\u003e\n\u003c\/div\u003e\n    \u003cdiv class=\"pz-tip\"\u003e\n\u003cdiv class=\"pz-tip-num\"\u003e5\u003c\/div\u003e\n\u003cspan\u003eBlend through the lower lash line lightly for a soft, wrapped mauve eye — particularly beautiful on the lower lash line alone for a subtle daytime tint.\u003c\/span\u003e\n\u003c\/div\u003e\n    \u003cdiv class=\"pz-tip\"\u003e\n\u003cdiv class=\"pz-tip-num\"\u003e6\u003c\/div\u003e\n\u003cspan\u003eLayer Espresso Matte or a deep plum over Mauve Plum Matte in the outer V for a deeper, more dramatic version of the same warm palette.\u003c\/span\u003e\n\u003c\/div\u003e\n  \u003c\/div\u003e\n\n  \u003chr class=\"pz-divider\"\u003e\n\n  \u003cp class=\"pz-section-title\"\u003eFull ingredients\u003c\/p\u003e\n\n  \u003cp class=\"pz-body\"\u003eFormulated without talc or parabens. Safe for sensitive eyes and contact lens wearers.\u003c\/p\u003e\n\n  \u003cp class=\"pz-inci\"\u003eMica, Magnesium Stearate, Polyethylene (\u0026amp;) PTFE, Isoeicosane, Polyisobutene, Titanium Dioxide CI 77891, Iron Oxides CI 77491, CI 77492, CI 77499, Ultramarines CI 77007, Carmine CI 75470.\u003c\/p\u003e\n\n  \u003cdiv class=\"pz-ingredients\"\u003e\n    \u003cdiv class=\"pz-ing\"\u003e\n\u003cspan class=\"pz-ing-name\"\u003eMica\u003c\/span\u003eSilky texture \u0026amp; effortless blendability\u003c\/div\u003e\n    \u003cdiv class=\"pz-ing\"\u003e\n\u003cspan class=\"pz-ing-name\"\u003eMagnesium Stearate\u003c\/span\u003eBinding agent for a firm, non-crumbly press\u003c\/div\u003e\n    \u003cdiv class=\"pz-ing\"\u003e\n\u003cspan class=\"pz-ing-name\"\u003ePolyethylene (\u0026amp;) PTFE\u003c\/span\u003eUltra-smooth payoff and soft powder feel\u003c\/div\u003e\n    \u003cdiv class=\"pz-ing\"\u003e\n\u003cspan class=\"pz-ing-name\"\u003eIsoeicosane\u003c\/span\u003eLightweight emollient; helps colour melt onto skin\u003c\/div\u003e\n    \u003cdiv class=\"pz-ing\"\u003e\n\u003cspan class=\"pz-ing-name\"\u003ePolyisobutene\u003c\/span\u003eFilm-former for improved colour longevity\u003c\/div\u003e\n    \u003cdiv class=\"pz-ing\"\u003e\n\u003cspan class=\"pz-ing-name\"\u003eTitanium Dioxide CI 77891\u003c\/span\u003eSoftens and lifts toward the warm dusty mauve register\u003c\/div\u003e\n    \u003cdiv class=\"pz-ing\"\u003e\n\u003cspan class=\"pz-ing-name\"\u003eIron Oxide CI 77491\u003c\/span\u003eWarm red-brown; adds the plum-rose depth and richness\u003c\/div\u003e\n    \u003cdiv class=\"pz-ing\"\u003e\n\u003cspan class=\"pz-ing-name\"\u003eIron Oxide CI 77492\u003c\/span\u003eGolden-brown warmth; the earthy mauve grounding\u003c\/div\u003e\n    \u003cdiv class=\"pz-ing\"\u003e\n\u003cspan class=\"pz-ing-name\"\u003eIron Oxide CI 77499\u003c\/span\u003eDeep brown-black; grounds and prevents the shade from reading too pink\u003c\/div\u003e\n    \u003cdiv class=\"pz-ing\"\u003e\n\u003cspan class=\"pz-ing-name\"\u003eUltramarines CI 77007\u003c\/span\u003eSubtle cool-violet depth; the plum register\u003c\/div\u003e\n    \u003cdiv class=\"pz-ing\"\u003e\n\u003cspan class=\"pz-ing-name\"\u003eCarmine CI 75470\u003c\/span\u003eThe vivid rose-red heart; warm pink-mauve character and saturation\u003c\/div\u003e\n  \u003c\/div\u003e\n\n  \u003chr class=\"pz-divider\"\u003e\n\n  \u003cp class=\"pz-section-title\"\u003eProduct details\u003c\/p\u003e\n\n  \u003ctable class=\"pz-table\"\u003e\n    \u003ctr\u003e\n\u003ctd\u003eProduct type\u003c\/td\u003e\n\u003ctd\u003eSingle pressed powder eyeshadow\u003c\/td\u003e\n\u003c\/tr\u003e\n    \u003ctr\u003e\n\u003ctd\u003eShade name\u003c\/td\u003e\n\u003ctd\u003eMauve Plum Matte\u003c\/td\u003e\n\u003c\/tr\u003e\n    \u003ctr\u003e\n\u003ctd\u003eFinish\u003c\/td\u003e\n\u003ctd\u003eMatte \/ full-coverage opaque\u003c\/td\u003e\n\u003c\/tr\u003e\n    \u003ctr\u003e\n\u003ctd\u003eNet weight\u003c\/td\u003e\n\u003ctd\u003e1.8 g \/ 0.064 oz\u003c\/td\u003e\n\u003c\/tr\u003e\n    \u003ctr\u003e\n\u003ctd\u003eCountry of origin\u003c\/td\u003e\n\u003ctd\u003eUSA\u003c\/td\u003e\n\u003c\/tr\u003e\n    \u003ctr\u003e\n\u003ctd\u003eTalc-free\u003c\/td\u003e\n\u003ctd\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n    \u003ctr\u003e\n\u003ctd\u003eParaben-free\u003c\/td\u003e\n\u003ctd\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n    \u003ctr\u003e\n\u003ctd\u003eCruelty-free\u003c\/td\u003e\n\u003ctd\u003eYes — not tested on animals\u003c\/td\u003e\n\u003c\/tr\u003e\n    \u003ctr\u003e\n\u003ctd\u003eSuitable for\u003c\/td\u003e\n\u003ctd\u003eAll skin tones, sensitive eyes \u0026amp; contact lens wearers\u003c\/td\u003e\n\u003c\/tr\u003e\n  \u003c\/table\u003e\n\n  \u003chr class=\"pz-divider\"\u003e\n\n  \u003cp class=\"pz-footer\"\u003ePure Ziva  ·  Mauve Plum Matte  ·  Made in USA  ·  Talc \u0026amp; Paraben-Free\u003c\/p\u003e\n\n\u003c\/div\u003e","brand":"Pure Ziva","offers":[{"title":"Default Title","offer_id":48340554612893,"sku":"CCMI-130B67","price":16.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0753\/7154\/4733\/files\/B67MAUVEROSEMATTE_SHOPIFY_MAIN.jpg?v=1779730076"}],"url":"https:\/\/pureziva.com\/collections\/purple-tones.oembed","provider":"Pure Ziva","version":"1.0","type":"link"}