Pure Ziva Matte Cake Eyeliner & Pressed Eyeshadow, Water Activated Powder; Gluten & Cruelty Free

Pure Ziva Matte Cake Eyeliner Water Activated Powder-Available in Black, Navy Blue, Brown, Purple & Green

Gluten-Free • Cruelty-Free

Precision Meets Versatility 

Define, sculpt, and intensify your eyes with Pure Ziva Matte Cake Eyeliner & Eyeshadow — a professional-grade, water-activated powder that transforms into a rich, inky liner or blends into a smoky matte shadow. This multi-use essential delivers bold pigment with complete control.

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Why You'll Love It

• 2-in-1 Formula – Use as a precise eyeliner or blend as a matte eyeshadow
• Water-Activated – Customize intensity from soft wash to deep, dramatic color
• True Matte Finish – No shimmer, just clean, bold definition
• Highly Pigmented – Intense color payoff with minimal product
• Long-Lasting Wear – Smudge-resistant when activated and set

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Clean Beauty You Can Trust

Formulated for performance and peace of mind:

• Gluten-Free
• Cruelty-Free (No Animal Testing)

Designed for beauty lovers who value both results and responsible ingredients.

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Texture & Performance

This finely milled cake formula activates instantly with water, creating a smooth, creamy consistency for precise application. Once dry, it sets to a soft matte finish that stays put while remaining comfortable on the skin.

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How to Use

• As Eyeliner:
  Dip a damp angled or liner brush into the product and apply along the lash line for sharp definition
• As Eyeshadow:
  Use dry with a brush to create a soft smoky effect or deepen the outer corner
• For Bold Looks:
  Layer for extra intensity or use wet for graphic liner styles

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Ingredients

Talc, PEG-2M, Laureth-4, Sorbitan Sesquioleate, Silica, Isopropyl Palmitate, Phenoxyethanol, Methylparaben, Propylparaben, Calcium Silicate, Propyl Gallate
May contain: Iron Oxides (CI 77499)

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Product Details

• Finish: Matte
• Type: Water-Activated Cake Eyeliner / Pressed Powder
• Net Weight: 0.06 oz (1.7 g)
• Made in: USA

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Perfect For

• Sharp winged eyeliner looks
• Smoky eyes and dramatic makeup
• Professional makeup kits
• Everyday definition or bold glam styles

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Create anything from subtle definition to bold, graphic lines — Pure Ziva Matte Cake Eyeliner is your all-in-one essential for precision, versatility, and clean beauty performance.