{"product_id":"pure-ziva-mauve-plum-matte-satin-velvet-pink-rose-purple-red-opaque-pressed-powder-single-eyeshadow-talc-paraben-cruelty-free","title":"Pure Ziva Mauve Plum Matte Satin Velvet Pink Rose Purple Red Opaque Pressed Powder Single Eyeshadow; Talc, Paraben \u0026 Cruelty Free","description":"\u003cstyle\u003e\n  .pz-wrap { font-family: var(--font-body-family); color: rgb(var(--color-foreground)); line-height: 1.7; margin: 2rem 0 0; }\n  .pz-eyebrow { font-family: var(--font-subheading-family); font-style: var(--font-subheading-style); font-weight: var(--font-subheading-weight); font-size: 1.1rem; letter-spacing: 0.18em; text-transform: uppercase; color: rgba(var(--color-foreground), 0.5); margin: 0 0 0.6rem; }\n  .pz-section-title { font-family: var(--font-heading-family); font-style: var(--font-heading-style); font-weight: var(--font-heading-weight); font-size: calc(var(--font-heading-font-size, 18px) * 0.85); color: rgb(var(--color-foreground)); margin: 2.4rem 0 0.8rem; padding-bottom: 0.6rem; border-bottom: 1px solid rgba(var(--color-foreground), 0.1); }\n  .pz-tagline { font-size: 1.5rem; line-height: 1.75; color: rgb(var(--color-foreground)); margin: 0.4rem 0 1.6rem; }\n  .pz-tagline em { font-family: var(--font-heading-family); font-style: italic; }\n  .pz-body { font-size: 1.4rem; line-height: 1.8; color: rgba(var(--color-foreground), 0.75); margin: 0 0 1.2rem; }\n  .pz-attrs { display: grid; grid-template-columns: repeat(auto-fit, minmax(120px, 1fr)); gap: 8px; margin: 1.6rem 0; }\n  .pz-attr { background: rgba(var(--color-foreground), 0.04); border: 1px solid rgba(var(--color-foreground), 0.08); border-radius: var(--card-corner-radius, 0.5rem); padding: 1rem 1.2rem; }\n  .pz-attr-label { font-family: var(--font-subheading-family); font-size: 0.9rem; letter-spacing: 0.14em; text-transform: uppercase; color: rgba(var(--color-foreground), 0.45); margin-bottom: 3px; }\n  .pz-attr-val { font-size: 1.3rem; font-weight: var(--font-body-weight-bold); color: rgb(var(--color-foreground)); }\n  .pz-pills { display: flex; flex-wrap: wrap; gap: 7px; margin: 1.4rem 0 1.8rem; }\n  .pz-pill { display: inline-flex; align-items: center; gap: 5px; background: rgba(var(--color-foreground), 0.04); border: 1px solid rgba(var(--color-foreground), 0.12); border-radius: 2rem; padding: 4px 12px; font-size: 1.2rem; color: rgba(var(--color-foreground), 0.7); line-height: 1; }\n  .pz-pill--green { background: rgba(62, 130, 76, 0.1); border-color: rgba(62, 130, 76, 0.35); color: rgb(38, 100, 50); }\n  .pz-pill--green .pz-check { color: rgb(38, 100, 50); font-weight: bold; }\n  .pz-swatch-row { display: flex; align-items: flex-start; gap: 1.4rem; margin: 1.2rem 0 1.6rem; }\n  .pz-swatch { flex-shrink: 0; width: 52px; height: 52px; border-radius: 50%; background: linear-gradient(135deg, #b87888 0%, #7a4858 100%); border: 2px solid rgba(var(--color-foreground), 0.15); }\n  .pz-swatch-name { font-family: var(--font-heading-family); font-style: var(--font-heading-style); font-size: 1.5rem; font-weight: var(--font-heading-weight); color: rgb(var(--color-foreground)); margin-bottom: 4px; display: block; }\n  .pz-swatch-desc { font-size: 1.3rem; color: rgba(var(--color-foreground), 0.65); line-height: 1.65; }\n  .pz-divider { border: none; border-top: 1px solid rgba(var(--color-foreground), 0.1); margin: 2rem 0; }\n  .pz-tips { display: flex; flex-direction: column; gap: 10px; margin: 0.8rem 0 0; }\n  .pz-tip { display: flex; align-items: flex-start; gap: 10px; font-size: 1.4rem; color: rgba(var(--color-foreground), 0.72); line-height: 1.65; }\n  .pz-tip-num { flex-shrink: 0; width: 22px; height: 22px; margin-top: 1px; border-radius: 50%; background: rgba(var(--color-button), 0.1); border: 1px solid rgba(var(--color-button), 0.25); display: flex; align-items: center; justify-content: center; font-size: 1rem; font-weight: var(--font-body-weight-bold); color: rgba(var(--color-button), 1); font-family: var(--font-body-family); }\n  .pz-ingredients { display: grid; grid-template-columns: repeat(auto-fit, minmax(190px, 1fr)); gap: 8px; margin: 1rem 0; }\n  .pz-ing { background: rgba(var(--color-foreground), 0.03); border: 1px solid rgba(var(--color-foreground), 0.08); border-radius: var(--card-corner-radius, 0.5rem); padding: 10px 14px; font-size: 1.3rem; color: rgba(var(--color-foreground), 0.65); line-height: 1.5; }\n  .pz-ing-name { display: block; font-size: 1.2rem; font-weight: var(--font-body-weight-bold); color: rgb(var(--color-foreground)); margin-bottom: 2px; letter-spacing: 0.02em; }\n  .pz-inci { font-size: 1.2rem; font-style: italic; color: rgba(var(--color-foreground), 0.55); line-height: 1.7; margin: 0.6rem 0 1.2rem; padding: 1rem 1.4rem; background: rgba(var(--color-foreground), 0.03); border-left: 3px solid rgba(var(--color-button), 0.3); border-radius: 0 var(--inputs-radius, 0.5rem) var(--inputs-radius, 0.5rem) 0; }\n  .pz-table { width: 100%; border-collapse: collapse; margin: 0.8rem 0; font-size: 1.3rem; }\n  .pz-table tr { border-bottom: 1px solid rgba(var(--color-foreground), 0.08); }\n  .pz-table tr:last-child { border-bottom: none; }\n  .pz-table td { padding: 9px 4px; vertical-align: middle; line-height: 1.5; }\n  .pz-table td:first-child { color: rgba(var(--color-foreground), 0.55); width: 46%; font-size: 1.25rem; letter-spacing: 0.02em; }\n  .pz-table td:last-child { font-weight: var(--font-body-weight-bold); color: rgb(var(--color-foreground)); }\n  .pz-footer { margin-top: 2rem; padding-top: 1.4rem; border-top: 1px solid rgba(var(--color-foreground), 0.08); font-size: 1.1rem; letter-spacing: 0.1em; text-align: center; color: rgba(var(--color-foreground), 0.38); text-transform: uppercase; }\n  @media screen and (max-width: 749px) { .pz-attrs { grid-template-columns: 1fr 1fr; } .pz-ingredients { grid-template-columns: 1fr 1fr; } .pz-tagline { font-size: 1.4rem; } }\n\u003c\/style\u003e\n\n\u003cdiv class=\"pz-wrap\"\u003e\n\n  \u003cp class=\"pz-eyebrow\"\u003ePure Ziva  ·  Eye Color\u003c\/p\u003e\n\n  \u003cp class=\"pz-tagline\"\u003e\n    \u003cem\u003eRose and plum, warmth and depth — the shade that flatters without trying\u003c\/em\u003e — Mauve Plum Matte is a richly pigmented warm mauve that draws equally from rose, plum, and dusty brown. The rare shade that reads as dramatic but lands as wearable, and looks genuinely beautiful on every complexion it touches.\n  \u003c\/p\u003e\n\n  \u003cdiv class=\"pz-attrs\"\u003e\n    \u003cdiv class=\"pz-attr\"\u003e\n\u003cdiv class=\"pz-attr-label\"\u003eFinish\u003c\/div\u003e\n\u003cdiv class=\"pz-attr-val\"\u003eMatte \/ Opaque\u003c\/div\u003e\n\u003c\/div\u003e\n    \u003cdiv class=\"pz-attr\"\u003e\n\u003cdiv class=\"pz-attr-label\"\u003eNet weight\u003c\/div\u003e\n\u003cdiv class=\"pz-attr-val\"\u003e1.8 g  (0.064 oz)\u003c\/div\u003e\n\u003c\/div\u003e\n    \u003cdiv class=\"pz-attr\"\u003e\n\u003cdiv class=\"pz-attr-label\"\u003eOrigin\u003c\/div\u003e\n\u003cdiv class=\"pz-attr-val\"\u003eMade in USA\u003c\/div\u003e\n\u003c\/div\u003e\n    \u003cdiv class=\"pz-attr\"\u003e\n\u003cdiv class=\"pz-attr-label\"\u003eType\u003c\/div\u003e\n\u003cdiv class=\"pz-attr-val\"\u003eSingle Pan\u003c\/div\u003e\n\u003c\/div\u003e\n  \u003c\/div\u003e\n\n  \u003cdiv class=\"pz-pills\"\u003e\n    \u003cspan class=\"pz-pill pz-pill--green\"\u003e\u003cspan class=\"pz-check\"\u003e✓\u003c\/span\u003e Talc-Free\u003c\/span\u003e\n    \u003cspan class=\"pz-pill pz-pill--green\"\u003e\u003cspan class=\"pz-check\"\u003e✓\u003c\/span\u003e Paraben-Free\u003c\/span\u003e\n    \u003cspan class=\"pz-pill pz-pill--green\"\u003e\u003cspan class=\"pz-check\"\u003e✓\u003c\/span\u003e Cruelty-Free\u003c\/span\u003e\n    \u003cspan class=\"pz-pill\"\u003ePressed Powder\u003c\/span\u003e\n    \u003cspan class=\"pz-pill\"\u003eSingle Pan\u003c\/span\u003e\n  \u003c\/div\u003e\n\n  \u003chr class=\"pz-divider\"\u003e\n\n  \u003cp class=\"pz-section-title\"\u003eThe color\u003c\/p\u003e\n\n  \u003cdiv class=\"pz-swatch-row\"\u003e\n    \u003cdiv class=\"pz-swatch\" aria-hidden=\"true\"\u003e\u003c\/div\u003e\n    \u003cdiv\u003e\n      \u003cspan class=\"pz-swatch-name\"\u003eMauve Plum Matte\u003c\/span\u003e\n      \u003cspan class=\"pz-swatch-desc\"\u003eA warm, medium-toned mauve with rose-pink and dusty plum undertones. Not a bright pink, not a cold purple, not a flat brown — it lives at the warm, earthy intersection of all three, creating a deeply flattering, universally wearable shade.\u003c\/span\u003e\n    \u003c\/div\u003e\n  \u003c\/div\u003e\n\n  \u003cp class=\"pz-body\"\u003eThink the colour of an antique rose petal pressed between pages, the deep warmth of a dried plum, the dusky rose of early evening sky in autumn. Mauve Plum Matte is the shade that embodies sophisticated femininity without demanding attention — warm enough to feel rich, muted enough to feel polished, pigmented enough to read clearly on every skin tone shown. In warm light it leans toward a rose-brown; in cool or natural light the plum-violet undertone surfaces, giving it real evening drama.\u003c\/p\u003e\n\n  \u003cp class=\"pz-body\"\u003eShown on nine skin tones from fair to deep, it earns its place differently on each one — a soft, romantic lid wash on fair complexions that echoes the inner lid's natural flush; a defined warm plum-rose crease shade on medium tones; a genuinely rich, dimensional colour on deeper complexions where lighter mauves often disappear. It makes blue eyes look immediately warmer and more romantic, green eyes more vivid, and hazel eyes glow with golden-rose undertones.\u003c\/p\u003e\n\n  \u003chr class=\"pz-divider\"\u003e\n\n  \u003cp class=\"pz-section-title\"\u003eHow to wear it\u003c\/p\u003e\n\n  \u003cdiv class=\"pz-tips\"\u003e\n    \u003cdiv class=\"pz-tip\"\u003e\n\u003cdiv class=\"pz-tip-num\"\u003e1\u003c\/div\u003e\n\u003cspan\u003eSweep all over the lid for a soft, warm mauve look — refined and romantic in a single step, no blending required.\u003c\/span\u003e\n\u003c\/div\u003e\n    \u003cdiv class=\"pz-tip\"\u003e\n\u003cdiv class=\"pz-tip-num\"\u003e2\u003c\/div\u003e\n\u003cspan\u003eBuild into the crease and outer V over a nude base for a warm, diffused plum-rose smoky eye with effortless depth.\u003c\/span\u003e\n\u003c\/div\u003e\n    \u003cdiv class=\"pz-tip\"\u003e\n\u003cdiv class=\"pz-tip-num\"\u003e3\u003c\/div\u003e\n\u003cspan\u003ePair with a lighter dusty rose or Cashmere Matte on the lid centre for a graduated warm-mauve eye with tonal dimension.\u003c\/span\u003e\n\u003c\/div\u003e\n    \u003cdiv class=\"pz-tip\"\u003e\n\u003cdiv class=\"pz-tip-num\"\u003e4\u003c\/div\u003e\n\u003cspan\u003eDampen an angled brush and apply wet as a warm, precise plum-mauve liner — more interesting than brown, softer than a stark dark liner.\u003c\/span\u003e\n\u003c\/div\u003e\n    \u003cdiv class=\"pz-tip\"\u003e\n\u003cdiv class=\"pz-tip-num\"\u003e5\u003c\/div\u003e\n\u003cspan\u003eBlend through the lower lash line lightly for a soft, wrapped mauve eye — particularly beautiful on the lower lash line alone for a subtle daytime tint.\u003c\/span\u003e\n\u003c\/div\u003e\n    \u003cdiv class=\"pz-tip\"\u003e\n\u003cdiv class=\"pz-tip-num\"\u003e6\u003c\/div\u003e\n\u003cspan\u003eLayer Espresso Matte or a deep plum over Mauve Plum Matte in the outer V for a deeper, more dramatic version of the same warm palette.\u003c\/span\u003e\n\u003c\/div\u003e\n  \u003c\/div\u003e\n\n  \u003chr class=\"pz-divider\"\u003e\n\n  \u003cp class=\"pz-section-title\"\u003eFull ingredients\u003c\/p\u003e\n\n  \u003cp class=\"pz-body\"\u003eFormulated without talc or parabens. Safe for sensitive eyes and contact lens wearers.\u003c\/p\u003e\n\n  \u003cp class=\"pz-inci\"\u003eMica, Magnesium Stearate, Polyethylene (\u0026amp;) PTFE, Isoeicosane, Polyisobutene, Titanium Dioxide CI 77891, Iron Oxides CI 77491, CI 77492, CI 77499, Ultramarines CI 77007, Carmine CI 75470.\u003c\/p\u003e\n\n  \u003cdiv class=\"pz-ingredients\"\u003e\n    \u003cdiv class=\"pz-ing\"\u003e\n\u003cspan class=\"pz-ing-name\"\u003eMica\u003c\/span\u003eSilky texture \u0026amp; effortless blendability\u003c\/div\u003e\n    \u003cdiv class=\"pz-ing\"\u003e\n\u003cspan class=\"pz-ing-name\"\u003eMagnesium Stearate\u003c\/span\u003eBinding agent for a firm, non-crumbly press\u003c\/div\u003e\n    \u003cdiv class=\"pz-ing\"\u003e\n\u003cspan class=\"pz-ing-name\"\u003ePolyethylene (\u0026amp;) PTFE\u003c\/span\u003eUltra-smooth payoff and soft powder feel\u003c\/div\u003e\n    \u003cdiv class=\"pz-ing\"\u003e\n\u003cspan class=\"pz-ing-name\"\u003eIsoeicosane\u003c\/span\u003eLightweight emollient; helps colour melt onto skin\u003c\/div\u003e\n    \u003cdiv class=\"pz-ing\"\u003e\n\u003cspan class=\"pz-ing-name\"\u003ePolyisobutene\u003c\/span\u003eFilm-former for improved colour longevity\u003c\/div\u003e\n    \u003cdiv class=\"pz-ing\"\u003e\n\u003cspan class=\"pz-ing-name\"\u003eTitanium Dioxide CI 77891\u003c\/span\u003eSoftens and lifts toward the warm dusty mauve register\u003c\/div\u003e\n    \u003cdiv class=\"pz-ing\"\u003e\n\u003cspan class=\"pz-ing-name\"\u003eIron Oxide CI 77491\u003c\/span\u003eWarm red-brown; adds the plum-rose depth and richness\u003c\/div\u003e\n    \u003cdiv class=\"pz-ing\"\u003e\n\u003cspan class=\"pz-ing-name\"\u003eIron Oxide CI 77492\u003c\/span\u003eGolden-brown warmth; the earthy mauve grounding\u003c\/div\u003e\n    \u003cdiv class=\"pz-ing\"\u003e\n\u003cspan class=\"pz-ing-name\"\u003eIron Oxide CI 77499\u003c\/span\u003eDeep brown-black; grounds and prevents the shade from reading too pink\u003c\/div\u003e\n    \u003cdiv class=\"pz-ing\"\u003e\n\u003cspan class=\"pz-ing-name\"\u003eUltramarines CI 77007\u003c\/span\u003eSubtle cool-violet depth; the plum register\u003c\/div\u003e\n    \u003cdiv class=\"pz-ing\"\u003e\n\u003cspan class=\"pz-ing-name\"\u003eCarmine CI 75470\u003c\/span\u003eThe vivid rose-red heart; warm pink-mauve character and saturation\u003c\/div\u003e\n  \u003c\/div\u003e\n\n  \u003chr class=\"pz-divider\"\u003e\n\n  \u003cp class=\"pz-section-title\"\u003eProduct details\u003c\/p\u003e\n\n  \u003ctable class=\"pz-table\"\u003e\n    \u003ctr\u003e\n\u003ctd\u003eProduct type\u003c\/td\u003e\n\u003ctd\u003eSingle pressed powder eyeshadow\u003c\/td\u003e\n\u003c\/tr\u003e\n    \u003ctr\u003e\n\u003ctd\u003eShade name\u003c\/td\u003e\n\u003ctd\u003eMauve Plum Matte\u003c\/td\u003e\n\u003c\/tr\u003e\n    \u003ctr\u003e\n\u003ctd\u003eFinish\u003c\/td\u003e\n\u003ctd\u003eMatte \/ full-coverage opaque\u003c\/td\u003e\n\u003c\/tr\u003e\n    \u003ctr\u003e\n\u003ctd\u003eNet weight\u003c\/td\u003e\n\u003ctd\u003e1.8 g \/ 0.064 oz\u003c\/td\u003e\n\u003c\/tr\u003e\n    \u003ctr\u003e\n\u003ctd\u003eCountry of origin\u003c\/td\u003e\n\u003ctd\u003eUSA\u003c\/td\u003e\n\u003c\/tr\u003e\n    \u003ctr\u003e\n\u003ctd\u003eTalc-free\u003c\/td\u003e\n\u003ctd\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n    \u003ctr\u003e\n\u003ctd\u003eParaben-free\u003c\/td\u003e\n\u003ctd\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n    \u003ctr\u003e\n\u003ctd\u003eCruelty-free\u003c\/td\u003e\n\u003ctd\u003eYes — not tested on animals\u003c\/td\u003e\n\u003c\/tr\u003e\n    \u003ctr\u003e\n\u003ctd\u003eSuitable for\u003c\/td\u003e\n\u003ctd\u003eAll skin tones, sensitive eyes \u0026amp; contact lens wearers\u003c\/td\u003e\n\u003c\/tr\u003e\n  \u003c\/table\u003e\n\n  \u003chr class=\"pz-divider\"\u003e\n\n  \u003cp class=\"pz-footer\"\u003ePure Ziva  ·  Mauve Plum Matte  ·  Made in USA  ·  Talc \u0026amp; Paraben-Free\u003c\/p\u003e\n\n\u003c\/div\u003e","brand":"Pure Ziva","offers":[{"title":"Default Title","offer_id":48340554612893,"sku":"CCMI-130B67","price":16.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0753\/7154\/4733\/files\/B67MAUVEROSEMATTE_SHOPIFY_MAIN.jpg?v=1779730076","url":"https:\/\/pureziva.com\/products\/pure-ziva-mauve-plum-matte-satin-velvet-pink-rose-purple-red-opaque-pressed-powder-single-eyeshadow-talc-paraben-cruelty-free","provider":"Pure Ziva","version":"1.0","type":"link"}