{"product_id":"pure-ziva-naked-white-matte-nude-neutral-pressed-powder-single-vegan-eyeshadow-talc-paraben-cruelty-free","title":"Pure Ziva Naked White Matte Nude Neutral Pressed Powder Single Vegan Eyeshadow; Talc, Paraben \u0026 Cruelty Free","description":"\u003cstyle\u003e\n  .pz-wrap { font-family: var(--font-body-family); color: rgb(var(--color-foreground)); line-height: 1.7; margin: 2rem 0 0; }\n  .pz-eyebrow { font-family: var(--font-subheading-family); font-style: var(--font-subheading-style); font-weight: var(--font-subheading-weight); font-size: 1.1rem; letter-spacing: 0.18em; text-transform: uppercase; color: rgba(var(--color-foreground), 0.5); margin: 0 0 0.6rem; }\n  .pz-section-title { font-family: var(--font-heading-family); font-style: var(--font-heading-style); font-weight: var(--font-heading-weight); font-size: calc(var(--font-heading-font-size, 18px) * 0.85); color: rgb(var(--color-foreground)); margin: 2.4rem 0 0.8rem; padding-bottom: 0.6rem; border-bottom: 1px solid rgba(var(--color-foreground), 0.1); }\n  .pz-tagline { font-size: 1.5rem; line-height: 1.75; color: rgb(var(--color-foreground)); margin: 0.4rem 0 1.6rem; }\n  .pz-tagline em { font-family: var(--font-heading-family); font-style: italic; }\n  .pz-body { font-size: 1.4rem; line-height: 1.8; color: rgba(var(--color-foreground), 0.75); margin: 0 0 1.2rem; }\n  .pz-attrs { display: grid; grid-template-columns: repeat(auto-fit, minmax(120px, 1fr)); gap: 8px; margin: 1.6rem 0; }\n  .pz-attr { background: rgba(var(--color-foreground), 0.04); border: 1px solid rgba(var(--color-foreground), 0.08); border-radius: var(--card-corner-radius, 0.5rem); padding: 1rem 1.2rem; }\n  .pz-attr-label { font-family: var(--font-subheading-family); font-size: 0.9rem; letter-spacing: 0.14em; text-transform: uppercase; color: rgba(var(--color-foreground), 0.45); margin-bottom: 3px; }\n  .pz-attr-val { font-size: 1.3rem; font-weight: var(--font-body-weight-bold); color: rgb(var(--color-foreground)); }\n  .pz-pills { display: flex; flex-wrap: wrap; gap: 7px; margin: 1.4rem 0 1.8rem; }\n  .pz-pill { display: inline-flex; align-items: center; gap: 5px; background: rgba(var(--color-foreground), 0.04); border: 1px solid rgba(var(--color-foreground), 0.12); border-radius: 2rem; padding: 4px 12px; font-size: 1.2rem; color: rgba(var(--color-foreground), 0.7); line-height: 1; }\n  .pz-pill--green { background: rgba(62, 130, 76, 0.1); border-color: rgba(62, 130, 76, 0.35); color: rgb(38, 100, 50); }\n  .pz-pill--green .pz-check { color: rgb(38, 100, 50); font-weight: bold; }\n  .pz-swatch-row { display: flex; align-items: flex-start; gap: 1.4rem; margin: 1.2rem 0 1.6rem; }\n  .pz-swatch { flex-shrink: 0; width: 52px; height: 52px; border-radius: 50%; background: linear-gradient(135deg, #ffffff 0%, #e0e0e0 100%); border: 2px solid rgba(var(--color-foreground), 0.2); }\n  .pz-swatch-name { font-family: var(--font-heading-family); font-style: var(--font-heading-style); font-size: 1.5rem; font-weight: var(--font-heading-weight); color: rgb(var(--color-foreground)); margin-bottom: 4px; display: block; }\n  .pz-swatch-desc { font-size: 1.3rem; color: rgba(var(--color-foreground), 0.65); line-height: 1.65; }\n  .pz-divider { border: none; border-top: 1px solid rgba(var(--color-foreground), 0.1); margin: 2rem 0; }\n  .pz-tips { display: flex; flex-direction: column; gap: 10px; margin: 0.8rem 0 0; }\n  .pz-tip { display: flex; align-items: flex-start; gap: 10px; font-size: 1.4rem; color: rgba(var(--color-foreground), 0.72); line-height: 1.65; }\n  .pz-tip-num { flex-shrink: 0; width: 22px; height: 22px; margin-top: 1px; border-radius: 50%; background: rgba(var(--color-button), 0.1); border: 1px solid rgba(var(--color-button), 0.25); display: flex; align-items: center; justify-content: center; font-size: 1rem; font-weight: var(--font-body-weight-bold); color: rgba(var(--color-button), 1); font-family: var(--font-body-family); }\n  .pz-ingredients { display: grid; grid-template-columns: repeat(auto-fit, minmax(190px, 1fr)); gap: 8px; margin: 1rem 0; }\n  .pz-ing { background: rgba(var(--color-foreground), 0.03); border: 1px solid rgba(var(--color-foreground), 0.08); border-radius: var(--card-corner-radius, 0.5rem); padding: 10px 14px; font-size: 1.3rem; color: rgba(var(--color-foreground), 0.65); line-height: 1.5; }\n  .pz-ing-name { display: block; font-size: 1.2rem; font-weight: var(--font-body-weight-bold); color: rgb(var(--color-foreground)); margin-bottom: 2px; letter-spacing: 0.02em; }\n  .pz-inci { font-size: 1.2rem; font-style: italic; color: rgba(var(--color-foreground), 0.55); line-height: 1.7; margin: 0.6rem 0 1.2rem; padding: 1rem 1.4rem; background: rgba(var(--color-foreground), 0.03); border-left: 3px solid rgba(var(--color-button), 0.3); border-radius: 0 var(--inputs-radius, 0.5rem) var(--inputs-radius, 0.5rem) 0; }\n  .pz-table { width: 100%; border-collapse: collapse; margin: 0.8rem 0; font-size: 1.3rem; }\n  .pz-table tr { border-bottom: 1px solid rgba(var(--color-foreground), 0.08); }\n  .pz-table tr:last-child { border-bottom: none; }\n  .pz-table td { padding: 9px 4px; vertical-align: middle; line-height: 1.5; }\n  .pz-table td:first-child { color: rgba(var(--color-foreground), 0.55); width: 46%; font-size: 1.25rem; letter-spacing: 0.02em; }\n  .pz-table td:last-child { font-weight: var(--font-body-weight-bold); color: rgb(var(--color-foreground)); }\n  .pz-footer { margin-top: 2rem; padding-top: 1.4rem; border-top: 1px solid rgba(var(--color-foreground), 0.08); font-size: 1.1rem; letter-spacing: 0.1em; text-align: center; color: rgba(var(--color-foreground), 0.38); text-transform: uppercase; }\n  @media screen and (max-width: 749px) { .pz-attrs { grid-template-columns: 1fr 1fr; } .pz-ingredients { grid-template-columns: 1fr 1fr; } .pz-tagline { font-size: 1.4rem; } }\n\u003c\/style\u003e\n\n\u003cdiv class=\"pz-wrap\"\u003e\n\n  \u003cp class=\"pz-eyebrow\"\u003ePure Ziva  ·  Eye Color\u003c\/p\u003e\n\n  \u003cp class=\"pz-tagline\"\u003e\n    \u003cem\u003eThe blank canvas that makes everything else possible\u003c\/em\u003e — White Matte is a pure, opaque matte white that functions as a foundational tool as much as a colour. A clean, crisp white with a silky-soft powder feel that applies smoothly, blends precisely, and opens the eye like nothing else in the palette.\n  \u003c\/p\u003e\n\n  \u003cdiv class=\"pz-attrs\"\u003e\n    \u003cdiv class=\"pz-attr\"\u003e\n\u003cdiv class=\"pz-attr-label\"\u003eFinish\u003c\/div\u003e\n\u003cdiv class=\"pz-attr-val\"\u003eMatte \/ Opaque\u003c\/div\u003e\n\u003c\/div\u003e\n    \u003cdiv class=\"pz-attr\"\u003e\n\u003cdiv class=\"pz-attr-label\"\u003eNet weight\u003c\/div\u003e\n\u003cdiv class=\"pz-attr-val\"\u003e1.4 g  (0.049 oz)\u003c\/div\u003e\n\u003c\/div\u003e\n    \u003cdiv class=\"pz-attr\"\u003e\n\u003cdiv class=\"pz-attr-label\"\u003eOrigin\u003c\/div\u003e\n\u003cdiv class=\"pz-attr-val\"\u003eMade in USA\u003c\/div\u003e\n\u003c\/div\u003e\n    \u003cdiv class=\"pz-attr\"\u003e\n\u003cdiv class=\"pz-attr-label\"\u003eType\u003c\/div\u003e\n\u003cdiv class=\"pz-attr-val\"\u003eSingle Pan\u003c\/div\u003e\n\u003c\/div\u003e\n  \u003c\/div\u003e\n\n  \u003cdiv class=\"pz-pills\"\u003e\n    \u003cspan class=\"pz-pill pz-pill--green\"\u003e\u003cspan class=\"pz-check\"\u003e✓\u003c\/span\u003e Vegan\u003c\/span\u003e\n    \u003cspan class=\"pz-pill pz-pill--green\"\u003e\u003cspan class=\"pz-check\"\u003e✓\u003c\/span\u003e Talc-Free\u003c\/span\u003e\n    \u003cspan class=\"pz-pill pz-pill--green\"\u003e\u003cspan class=\"pz-check\"\u003e✓\u003c\/span\u003e Paraben-Free\u003c\/span\u003e\n    \u003cspan class=\"pz-pill pz-pill--green\"\u003e\u003cspan class=\"pz-check\"\u003e✓\u003c\/span\u003e Cruelty-Free\u003c\/span\u003e\n    \u003cspan class=\"pz-pill\"\u003ePressed Powder\u003c\/span\u003e\n    \u003cspan class=\"pz-pill\"\u003eSingle Pan\u003c\/span\u003e\n  \u003c\/div\u003e\n\n  \u003chr class=\"pz-divider\"\u003e\n\n  \u003cp class=\"pz-section-title\"\u003eThe color\u003c\/p\u003e\n\n  \u003cdiv class=\"pz-swatch-row\"\u003e\n    \u003cdiv class=\"pz-swatch\" aria-hidden=\"true\"\u003e\u003c\/div\u003e\n    \u003cdiv\u003e\n      \u003cspan class=\"pz-swatch-name\"\u003eWhite Matte\u003c\/span\u003e\n      \u003cspan class=\"pz-swatch-desc\"\u003eA clean, pure matte white with a soft, powder-light texture. Neither warm nor cool — a true neutral white that brightens the eye, amplifies highlights, and serves as the perfect base layer for any colour placed over it.\u003c\/span\u003e\n    \u003c\/div\u003e\n  \u003c\/div\u003e\n\n  \u003cp class=\"pz-body\"\u003eThink fresh linen in morning light, the clean face of a blank page, the still surface of undisturbed snow. White Matte is the rare pressed powder that manages to be opaque without being heavy — its formula is built around silky-soft skin-blurring agents that press out smoothly without any of the chalkiness that makes most white shadows difficult to work with. It applies as cleanly as it looks in the pan.\u003c\/p\u003e\n\n  \u003cp class=\"pz-body\"\u003eIn practice it is one of the most versatile shades in any collection. Use it as a primer base to make every colour placed over it more vibrant and true-to-pan. Press it onto the brow bone for a sharp, matte highlight. Apply it to the inner corner to brighten and widen. Blend it through the centre of the lid to create a cut crease effect. Wet an angled brush and apply it as a precise graphic white liner. It is the shade that professional makeup artists keep closest.\u003c\/p\u003e\n\n  \u003chr class=\"pz-divider\"\u003e\n\n  \u003cp class=\"pz-section-title\"\u003eHow to wear it\u003c\/p\u003e\n\n  \u003cdiv class=\"pz-tips\"\u003e\n    \u003cdiv class=\"pz-tip\"\u003e\n\u003cdiv class=\"pz-tip-num\"\u003e1\u003c\/div\u003e\n\u003cspan\u003eApply all over the lid as a base primer before building colour on top — it intensifies any eyeshadow placed over it and extends wear significantly.\u003c\/span\u003e\n\u003c\/div\u003e\n    \u003cdiv class=\"pz-tip\"\u003e\n\u003cdiv class=\"pz-tip-num\"\u003e2\u003c\/div\u003e\n\u003cspan\u003ePress onto the brow bone for a clean, matte highlight that lifts the arch without shimmer — especially effective for a polished daytime look.\u003c\/span\u003e\n\u003c\/div\u003e\n    \u003cdiv class=\"pz-tip\"\u003e\n\u003cdiv class=\"pz-tip-num\"\u003e3\u003c\/div\u003e\n\u003cspan\u003eApply to the inner corner and inner third of the lower lash line to instantly brighten and visually widen the eye.\u003c\/span\u003e\n\u003c\/div\u003e\n    \u003cdiv class=\"pz-tip\"\u003e\n\u003cdiv class=\"pz-tip-num\"\u003e4\u003c\/div\u003e\n\u003cspan\u003eUse as the light shade in a cut crease — press it firmly onto the lid centre and blend the edge for a clean, diffused break against a darker crease shade.\u003c\/span\u003e\n\u003c\/div\u003e\n    \u003cdiv class=\"pz-tip\"\u003e\n\u003cdiv class=\"pz-tip-num\"\u003e5\u003c\/div\u003e\n\u003cspan\u003eDampen a fine angled brush and apply wet as a precise graphic white liner along the upper or lower lash line for a bold editorial statement.\u003c\/span\u003e\n\u003c\/div\u003e\n    \u003cdiv class=\"pz-tip\"\u003e\n\u003cdiv class=\"pz-tip-num\"\u003e6\u003c\/div\u003e\n\u003cspan\u003eBlend lightly over any eyeshadow shade to desaturate and soften it — a simple way to create a lighter, more diffused version of any colour in your palette.\u003c\/span\u003e\n\u003c\/div\u003e\n  \u003c\/div\u003e\n\n  \u003chr class=\"pz-divider\"\u003e\n\n  \u003cp class=\"pz-section-title\"\u003eFull ingredients\u003c\/p\u003e\n\n  \u003cp class=\"pz-body\"\u003eFormulated without talc, parabens, or animal-derived ingredients. Safe for sensitive eyes and contact lens wearers.\u003c\/p\u003e\n\n  \u003cp class=\"pz-inci\"\u003eMica, Magnesium Stearate, Kaolin, Polyethylene, Isoeicosane, Nylon-12, Polyisobutene, PTFE, Lauroyl Lysine. May Contain: Bismuth Oxychloride CI 77163, Titanium Dioxide CI 77891.\u003c\/p\u003e\n\n  \u003cdiv class=\"pz-ingredients\"\u003e\n    \u003cdiv class=\"pz-ing\"\u003e\n\u003cspan class=\"pz-ing-name\"\u003eMica\u003c\/span\u003eSilky texture \u0026amp; effortless blendability\u003c\/div\u003e\n    \u003cdiv class=\"pz-ing\"\u003e\n\u003cspan class=\"pz-ing-name\"\u003eMagnesium Stearate\u003c\/span\u003eBinding agent for a firm, non-crumbly press\u003c\/div\u003e\n    \u003cdiv class=\"pz-ing\"\u003e\n\u003cspan class=\"pz-ing-name\"\u003eKaolin\u003c\/span\u003eAbsorbent clay; extends wear and controls oil\u003c\/div\u003e\n    \u003cdiv class=\"pz-ing\"\u003e\n\u003cspan class=\"pz-ing-name\"\u003ePolyethylene\u003c\/span\u003eSmooth powder slip and soft application feel\u003c\/div\u003e\n    \u003cdiv class=\"pz-ing\"\u003e\n\u003cspan class=\"pz-ing-name\"\u003eIsoeicosane\u003c\/span\u003eLightweight emollient; helps colour melt onto skin\u003c\/div\u003e\n    \u003cdiv class=\"pz-ing\"\u003e\n\u003cspan class=\"pz-ing-name\"\u003eNylon-12\u003c\/span\u003eUltra-soft, skin-blurring powder feel\u003c\/div\u003e\n    \u003cdiv class=\"pz-ing\"\u003e\n\u003cspan class=\"pz-ing-name\"\u003ePolyisobutene\u003c\/span\u003eFilm-former for improved colour longevity\u003c\/div\u003e\n    \u003cdiv class=\"pz-ing\"\u003e\n\u003cspan class=\"pz-ing-name\"\u003ePTFE\u003c\/span\u003eUltra-smooth payoff and skin-blurring effect\u003c\/div\u003e\n    \u003cdiv class=\"pz-ing\"\u003e\n\u003cspan class=\"pz-ing-name\"\u003eLauroyl Lysine\u003c\/span\u003eAmino acid-derived conditioner; luxurious, silky powder feel\u003c\/div\u003e\n    \u003cdiv class=\"pz-ing\"\u003e\n\u003cspan class=\"pz-ing-name\"\u003eBismuth Oxychloride CI 77163 (may contain)\u003c\/span\u003eSoft clarity; prevents flat or chalky white\u003c\/div\u003e\n    \u003cdiv class=\"pz-ing\"\u003e\n\u003cspan class=\"pz-ing-name\"\u003eTitanium Dioxide CI 77891 (may contain)\u003c\/span\u003ePure white pigmentation; full, opaque coverage\u003c\/div\u003e\n  \u003c\/div\u003e\n\n  \u003chr class=\"pz-divider\"\u003e\n\n  \u003cp class=\"pz-section-title\"\u003eProduct details\u003c\/p\u003e\n\n  \u003ctable class=\"pz-table\"\u003e\n    \u003ctr\u003e\n\u003ctd\u003eProduct type\u003c\/td\u003e\n\u003ctd\u003eSingle pressed powder eyeshadow\u003c\/td\u003e\n\u003c\/tr\u003e\n    \u003ctr\u003e\n\u003ctd\u003eShade name\u003c\/td\u003e\n\u003ctd\u003eWhite Matte\u003c\/td\u003e\n\u003c\/tr\u003e\n    \u003ctr\u003e\n\u003ctd\u003eFinish\u003c\/td\u003e\n\u003ctd\u003eMatte \/ full-coverage opaque\u003c\/td\u003e\n\u003c\/tr\u003e\n    \u003ctr\u003e\n\u003ctd\u003eNet weight\u003c\/td\u003e\n\u003ctd\u003e1.4 g \/ 0.049 oz\u003c\/td\u003e\n\u003c\/tr\u003e\n    \u003ctr\u003e\n\u003ctd\u003eCountry of origin\u003c\/td\u003e\n\u003ctd\u003eUSA\u003c\/td\u003e\n\u003c\/tr\u003e\n    \u003ctr\u003e\n\u003ctd\u003eTalc-free\u003c\/td\u003e\n\u003ctd\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n    \u003ctr\u003e\n\u003ctd\u003eParaben-free\u003c\/td\u003e\n\u003ctd\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n    \u003ctr\u003e\n\u003ctd\u003eVegan\u003c\/td\u003e\n\u003ctd\u003eYes — no animal-derived ingredients\u003c\/td\u003e\n\u003c\/tr\u003e\n    \u003ctr\u003e\n\u003ctd\u003eCruelty-free\u003c\/td\u003e\n\u003ctd\u003eYes — not tested on animals\u003c\/td\u003e\n\u003c\/tr\u003e\n    \u003ctr\u003e\n\u003ctd\u003eSuitable for\u003c\/td\u003e\n\u003ctd\u003eAll skin tones, sensitive eyes \u0026amp; contact lens wearers\u003c\/td\u003e\n\u003c\/tr\u003e\n  \u003c\/table\u003e\n\n  \u003chr class=\"pz-divider\"\u003e\n\n  \u003cp class=\"pz-footer\"\u003ePure Ziva  ·  White Matte  ·  Made in USA  ·  Vegan \u0026amp; Cruelty-Free\u003c\/p\u003e\n\n\u003c\/div\u003e","brand":"Pure Ziva","offers":[{"title":"Default Title","offer_id":48323584950429,"sku":"CCMI-1306B71","price":16.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0753\/7154\/4733\/files\/B71_WHITE_MATTE_SHOPIFY_MAIN.jpg?v=1779557763","url":"https:\/\/pureziva.com\/products\/pure-ziva-naked-white-matte-nude-neutral-pressed-powder-single-vegan-eyeshadow-talc-paraben-cruelty-free","provider":"Pure Ziva","version":"1.0","type":"link"}