{"product_id":"pure-ziva-purple-smoke-violet-matte-opaque-mauve-pressed-powder-single-vegan-eyeshadow-talc-paraben-cruelty-free","title":"Pure Ziva Purple Smoke Violet Matte Opaque Mauve Pressed Powder Single Vegan Eyeshadow; Talc, Paraben \u0026 Cruelty Free","description":"\u003cstyle\u003e\n  .pz-wrap { font-family: var(--font-body-family); color: rgb(var(--color-foreground)); line-height: 1.7; margin: 2rem 0 0; }\n  .pz-eyebrow { font-family: var(--font-subheading-family); font-style: var(--font-subheading-style); font-weight: var(--font-subheading-weight); font-size: 1.1rem; letter-spacing: 0.18em; text-transform: uppercase; color: rgba(var(--color-foreground), 0.5); margin: 0 0 0.6rem; }\n  .pz-section-title { font-family: var(--font-heading-family); font-style: var(--font-heading-style); font-weight: var(--font-heading-weight); font-size: calc(var(--font-heading-font-size, 18px) * 0.85); color: rgb(var(--color-foreground)); margin: 2.4rem 0 0.8rem; padding-bottom: 0.6rem; border-bottom: 1px solid rgba(var(--color-foreground), 0.1); }\n  .pz-tagline { font-size: 1.5rem; line-height: 1.75; color: rgb(var(--color-foreground)); margin: 0.4rem 0 1.6rem; }\n  .pz-tagline em { font-family: var(--font-heading-family); font-style: italic; }\n  .pz-body { font-size: 1.4rem; line-height: 1.8; color: rgba(var(--color-foreground), 0.75); margin: 0 0 1.2rem; }\n  .pz-attrs { display: grid; grid-template-columns: repeat(auto-fit, minmax(120px, 1fr)); gap: 8px; margin: 1.6rem 0; }\n  .pz-attr { background: rgba(var(--color-foreground), 0.04); border: 1px solid rgba(var(--color-foreground), 0.08); border-radius: var(--card-corner-radius, 0.5rem); padding: 1rem 1.2rem; }\n  .pz-attr-label { font-family: var(--font-subheading-family); font-size: 0.9rem; letter-spacing: 0.14em; text-transform: uppercase; color: rgba(var(--color-foreground), 0.45); margin-bottom: 3px; }\n  .pz-attr-val { font-size: 1.3rem; font-weight: var(--font-body-weight-bold); color: rgb(var(--color-foreground)); }\n  .pz-pills { display: flex; flex-wrap: wrap; gap: 7px; margin: 1.4rem 0 1.8rem; }\n  .pz-pill { display: inline-flex; align-items: center; gap: 5px; background: rgba(var(--color-foreground), 0.04); border: 1px solid rgba(var(--color-foreground), 0.12); border-radius: 2rem; padding: 4px 12px; font-size: 1.2rem; color: rgba(var(--color-foreground), 0.7); line-height: 1; }\n  .pz-pill--green { background: rgba(62, 130, 76, 0.1); border-color: rgba(62, 130, 76, 0.35); color: rgb(38, 100, 50); }\n  .pz-pill--green .pz-check { color: rgb(38, 100, 50); font-weight: bold; }\n  .pz-swatch-row { display: flex; align-items: flex-start; gap: 1.4rem; margin: 1.2rem 0 1.6rem; }\n  .pz-swatch { flex-shrink: 0; width: 52px; height: 52px; border-radius: 50%; background: linear-gradient(135deg, #b8aac8 0%, #7a6890 100%); border: 2px solid rgba(var(--color-foreground), 0.15); }\n  .pz-swatch-name { font-family: var(--font-heading-family); font-style: var(--font-heading-style); font-size: 1.5rem; font-weight: var(--font-heading-weight); color: rgb(var(--color-foreground)); margin-bottom: 4px; display: block; }\n  .pz-swatch-desc { font-size: 1.3rem; color: rgba(var(--color-foreground), 0.65); line-height: 1.65; }\n  .pz-divider { border: none; border-top: 1px solid rgba(var(--color-foreground), 0.1); margin: 2rem 0; }\n  .pz-tips { display: flex; flex-direction: column; gap: 10px; margin: 0.8rem 0 0; }\n  .pz-tip { display: flex; align-items: flex-start; gap: 10px; font-size: 1.4rem; color: rgba(var(--color-foreground), 0.72); line-height: 1.65; }\n  .pz-tip-num { flex-shrink: 0; width: 22px; height: 22px; margin-top: 1px; border-radius: 50%; background: rgba(var(--color-button), 0.1); border: 1px solid rgba(var(--color-button), 0.25); display: flex; align-items: center; justify-content: center; font-size: 1rem; font-weight: var(--font-body-weight-bold); color: rgba(var(--color-button), 1); font-family: var(--font-body-family); }\n  .pz-ingredients { display: grid; grid-template-columns: repeat(auto-fit, minmax(190px, 1fr)); gap: 8px; margin: 1rem 0; }\n  .pz-ing { background: rgba(var(--color-foreground), 0.03); border: 1px solid rgba(var(--color-foreground), 0.08); border-radius: var(--card-corner-radius, 0.5rem); padding: 10px 14px; font-size: 1.3rem; color: rgba(var(--color-foreground), 0.65); line-height: 1.5; }\n  .pz-ing-name { display: block; font-size: 1.2rem; font-weight: var(--font-body-weight-bold); color: rgb(var(--color-foreground)); margin-bottom: 2px; letter-spacing: 0.02em; }\n  .pz-inci { font-size: 1.2rem; font-style: italic; color: rgba(var(--color-foreground), 0.55); line-height: 1.7; margin: 0.6rem 0 1.2rem; padding: 1rem 1.4rem; background: rgba(var(--color-foreground), 0.03); border-left: 3px solid rgba(var(--color-button), 0.3); border-radius: 0 var(--inputs-radius, 0.5rem) var(--inputs-radius, 0.5rem) 0; }\n  .pz-table { width: 100%; border-collapse: collapse; margin: 0.8rem 0; font-size: 1.3rem; }\n  .pz-table tr { border-bottom: 1px solid rgba(var(--color-foreground), 0.08); }\n  .pz-table tr:last-child { border-bottom: none; }\n  .pz-table td { padding: 9px 4px; vertical-align: middle; line-height: 1.5; }\n  .pz-table td:first-child { color: rgba(var(--color-foreground), 0.55); width: 46%; font-size: 1.25rem; letter-spacing: 0.02em; }\n  .pz-table td:last-child { font-weight: var(--font-body-weight-bold); color: rgb(var(--color-foreground)); }\n  .pz-footer { margin-top: 2rem; padding-top: 1.4rem; border-top: 1px solid rgba(var(--color-foreground), 0.08); font-size: 1.1rem; letter-spacing: 0.1em; text-align: center; color: rgba(var(--color-foreground), 0.38); text-transform: uppercase; }\n  @media screen and (max-width: 749px) { .pz-attrs { grid-template-columns: 1fr 1fr; } .pz-ingredients { grid-template-columns: 1fr 1fr; } .pz-tagline { font-size: 1.4rem; } }\n\u003c\/style\u003e\n\n\u003cdiv class=\"pz-wrap\"\u003e\n\n  \u003cp class=\"pz-eyebrow\"\u003ePure Ziva  ·  Eye Color\u003c\/p\u003e\n\n  \u003cp class=\"pz-tagline\"\u003e\n    \u003cem\u003eViolet at dusk, softened by distance and shadow\u003c\/em\u003e — Purple Smoke Matte is a muted, grey-toned violet that wears with the effortless sophistication of a true neutral. Cool enough to feel modern, purple enough to feel intentional — the smoky lavender your palette has been quietly asking for.\n  \u003c\/p\u003e\n\n  \u003cdiv class=\"pz-attrs\"\u003e\n    \u003cdiv class=\"pz-attr\"\u003e\n\u003cdiv class=\"pz-attr-label\"\u003eFinish\u003c\/div\u003e\n\u003cdiv class=\"pz-attr-val\"\u003eMatte \/ Opaque\u003c\/div\u003e\n\u003c\/div\u003e\n    \u003cdiv class=\"pz-attr\"\u003e\n\u003cdiv class=\"pz-attr-label\"\u003eNet weight\u003c\/div\u003e\n\u003cdiv class=\"pz-attr-val\"\u003e1.8 g  (0.064 oz)\u003c\/div\u003e\n\u003c\/div\u003e\n    \u003cdiv class=\"pz-attr\"\u003e\n\u003cdiv class=\"pz-attr-label\"\u003eOrigin\u003c\/div\u003e\n\u003cdiv class=\"pz-attr-val\"\u003eMade in USA\u003c\/div\u003e\n\u003c\/div\u003e\n    \u003cdiv class=\"pz-attr\"\u003e\n\u003cdiv class=\"pz-attr-label\"\u003eType\u003c\/div\u003e\n\u003cdiv class=\"pz-attr-val\"\u003eSingle Pan\u003c\/div\u003e\n\u003c\/div\u003e\n  \u003c\/div\u003e\n\n  \u003cdiv class=\"pz-pills\"\u003e\n    \u003cspan class=\"pz-pill pz-pill--green\"\u003e\u003cspan class=\"pz-check\"\u003e✓\u003c\/span\u003e Vegan\u003c\/span\u003e\n    \u003cspan class=\"pz-pill pz-pill--green\"\u003e\u003cspan class=\"pz-check\"\u003e✓\u003c\/span\u003e Talc-Free\u003c\/span\u003e\n    \u003cspan class=\"pz-pill pz-pill--green\"\u003e\u003cspan class=\"pz-check\"\u003e✓\u003c\/span\u003e Paraben-Free\u003c\/span\u003e\n    \u003cspan class=\"pz-pill pz-pill--green\"\u003e\u003cspan class=\"pz-check\"\u003e✓\u003c\/span\u003e Cruelty-Free\u003c\/span\u003e\n    \u003cspan class=\"pz-pill\"\u003ePressed Powder\u003c\/span\u003e\n    \u003cspan class=\"pz-pill\"\u003eSingle Pan\u003c\/span\u003e\n  \u003c\/div\u003e\n\n  \u003chr class=\"pz-divider\"\u003e\n\n  \u003cp class=\"pz-section-title\"\u003eThe color\u003c\/p\u003e\n\n  \u003cdiv class=\"pz-swatch-row\"\u003e\n    \u003cdiv class=\"pz-swatch\" aria-hidden=\"true\"\u003e\u003c\/div\u003e\n    \u003cdiv\u003e\n      \u003cspan class=\"pz-swatch-name\"\u003ePurple Smoke Matte\u003c\/span\u003e\n      \u003cspan class=\"pz-swatch-desc\"\u003eA medium-light, dusty violet with distinct grey and mauve undertones. Not a vivid purple, not a flat grey — it lives in the hazy register between the two, where the most wearable purples always are.\u003c\/span\u003e\n    \u003c\/div\u003e\n  \u003c\/div\u003e\n\n  \u003cp class=\"pz-body\"\u003eThink smoke drifting through a field of dried lavender, the silvery haze of wisteria in winter light, the soft grey-violet of a storm cloud's underside just before rain. Purple Smoke Matte is a shade with restraint — its colour is there, clearly purple, but filtered through enough grey and mauve to feel polished rather than bold. In warm artificial light it softens to a dusty mauve; in cool daylight its violet register sharpens; in low light it deepens to a moody plum-grey.\u003c\/p\u003e\n\n  \u003cp class=\"pz-body\"\u003eIts versatility is the point. Light enough to wear all over the lid for an everyday refined look, saturated enough to read clearly in the crease or as a liner. An ideal transition shade between a nude base and a deeper plum — or a statement colour in its own right for those who find most purples too loud. Flatters every eye colour, and particularly transformative on green and brown eyes, where it creates an instant warm-cool contrast that makes them appear more vivid.\u003c\/p\u003e\n\n  \u003chr class=\"pz-divider\"\u003e\n\n  \u003cp class=\"pz-section-title\"\u003eHow to wear it\u003c\/p\u003e\n\n  \u003cdiv class=\"pz-tips\"\u003e\n    \u003cdiv class=\"pz-tip\"\u003e\n\u003cdiv class=\"pz-tip-num\"\u003e1\u003c\/div\u003e\n\u003cspan\u003eSweep lightly all over the lid for a refined, barely-there violet wash — effortlessly polished with a single brush.\u003c\/span\u003e\n\u003c\/div\u003e\n    \u003cdiv class=\"pz-tip\"\u003e\n\u003cdiv class=\"pz-tip-num\"\u003e2\u003c\/div\u003e\n\u003cspan\u003eBuild into the crease over a nude or bone-coloured base to create soft dimension with a cool, smoky finish.\u003c\/span\u003e\n\u003c\/div\u003e\n    \u003cdiv class=\"pz-tip\"\u003e\n\u003cdiv class=\"pz-tip-num\"\u003e3\u003c\/div\u003e\n\u003cspan\u003eDampen an angled brush and apply wet as a precise, smoky liner — more interesting than black, softer than a stark purple.\u003c\/span\u003e\n\u003c\/div\u003e\n    \u003cdiv class=\"pz-tip\"\u003e\n\u003cdiv class=\"pz-tip-num\"\u003e4\u003c\/div\u003e\n\u003cspan\u003eUse as a transition shade between a light ivory base and a deep plum or aubergine for a seamlessly graduated lid.\u003c\/span\u003e\n\u003c\/div\u003e\n    \u003cdiv class=\"pz-tip\"\u003e\n\u003cdiv class=\"pz-tip-num\"\u003e5\u003c\/div\u003e\n\u003cspan\u003ePair with warm rose gold or champagne shimmer on the lid for a romantic, violet-lit evening look.\u003c\/span\u003e\n\u003c\/div\u003e\n    \u003cdiv class=\"pz-tip\"\u003e\n\u003cdiv class=\"pz-tip-num\"\u003e6\u003c\/div\u003e\n\u003cspan\u003eOn green or brown eyes, concentrate in the outer third of the lid and lower lash line to intensify natural eye colour.\u003c\/span\u003e\n\u003c\/div\u003e\n  \u003c\/div\u003e\n\n  \u003chr class=\"pz-divider\"\u003e\n\n  \u003cp class=\"pz-section-title\"\u003eFull ingredients\u003c\/p\u003e\n\n  \u003cp class=\"pz-body\"\u003eFormulated without talc, parabens, or animal-derived ingredients. Safe for sensitive eyes and contact lens wearers.\u003c\/p\u003e\n\n  \u003cp class=\"pz-inci\"\u003eMica, Magnesium Stearate, Polyethylene (\u0026amp;) PTFE, Isoeicosane, Polyisobutene, Manganese Violet CI 77742, Titanium Dioxide CI 77891, Iron Oxides CI 77491, CI 77499.\u003c\/p\u003e\n\n  \u003cdiv class=\"pz-ingredients\"\u003e\n    \u003cdiv class=\"pz-ing\"\u003e\n\u003cspan class=\"pz-ing-name\"\u003eMica\u003c\/span\u003eSilky texture \u0026amp; effortless blendability\u003c\/div\u003e\n    \u003cdiv class=\"pz-ing\"\u003e\n\u003cspan class=\"pz-ing-name\"\u003eMagnesium Stearate\u003c\/span\u003eBinding agent for a firm, non-crumbly press\u003c\/div\u003e\n    \u003cdiv class=\"pz-ing\"\u003e\n\u003cspan class=\"pz-ing-name\"\u003ePolyethylene (\u0026amp;) PTFE\u003c\/span\u003eUltra-smooth payoff and soft powder feel\u003c\/div\u003e\n    \u003cdiv class=\"pz-ing\"\u003e\n\u003cspan class=\"pz-ing-name\"\u003eIsoeicosane\u003c\/span\u003eLightweight emollient; helps colour melt onto skin\u003c\/div\u003e\n    \u003cdiv class=\"pz-ing\"\u003e\n\u003cspan class=\"pz-ing-name\"\u003ePolyisobutene\u003c\/span\u003eFilm-former for improved colour longevity\u003c\/div\u003e\n    \u003cdiv class=\"pz-ing\"\u003e\n\u003cspan class=\"pz-ing-name\"\u003eManganese Violet CI 77742\u003c\/span\u003eClean, vivid violet-purple pigmentation\u003c\/div\u003e\n    \u003cdiv class=\"pz-ing\"\u003e\n\u003cspan class=\"pz-ing-name\"\u003eTitanium Dioxide CI 77891\u003c\/span\u003eBrightens; creates the soft, smoky opacity\u003c\/div\u003e\n    \u003cdiv class=\"pz-ing\"\u003e\n\u003cspan class=\"pz-ing-name\"\u003eIron Oxide CI 77491\u003c\/span\u003eWarm red-mauve depth; softens violet toward dusty rose\u003c\/div\u003e\n    \u003cdiv class=\"pz-ing\"\u003e\n\u003cspan class=\"pz-ing-name\"\u003eIron Oxide CI 77499\u003c\/span\u003eDeep brown-black smoke; grounds and desaturates\u003c\/div\u003e\n  \u003c\/div\u003e\n\n  \u003chr class=\"pz-divider\"\u003e\n\n  \u003cp class=\"pz-section-title\"\u003eProduct details\u003c\/p\u003e\n\n  \u003ctable class=\"pz-table\"\u003e\n    \u003ctr\u003e\n\u003ctd\u003eProduct type\u003c\/td\u003e\n\u003ctd\u003eSingle pressed powder eyeshadow\u003c\/td\u003e\n\u003c\/tr\u003e\n    \u003ctr\u003e\n\u003ctd\u003eShade name\u003c\/td\u003e\n\u003ctd\u003ePurple Smoke Matte\u003c\/td\u003e\n\u003c\/tr\u003e\n    \u003ctr\u003e\n\u003ctd\u003eFinish\u003c\/td\u003e\n\u003ctd\u003eMatte \/ full-coverage opaque\u003c\/td\u003e\n\u003c\/tr\u003e\n    \u003ctr\u003e\n\u003ctd\u003eNet weight\u003c\/td\u003e\n\u003ctd\u003e1.8 g \/ 0.064 oz\u003c\/td\u003e\n\u003c\/tr\u003e\n    \u003ctr\u003e\n\u003ctd\u003eCountry of origin\u003c\/td\u003e\n\u003ctd\u003eUSA\u003c\/td\u003e\n\u003c\/tr\u003e\n    \u003ctr\u003e\n\u003ctd\u003eTalc-free\u003c\/td\u003e\n\u003ctd\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n    \u003ctr\u003e\n\u003ctd\u003eParaben-free\u003c\/td\u003e\n\u003ctd\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n    \u003ctr\u003e\n\u003ctd\u003eVegan\u003c\/td\u003e\n\u003ctd\u003eYes — no animal-derived ingredients\u003c\/td\u003e\n\u003c\/tr\u003e\n    \u003ctr\u003e\n\u003ctd\u003eCruelty-free\u003c\/td\u003e\n\u003ctd\u003eYes — not tested on animals\u003c\/td\u003e\n\u003c\/tr\u003e\n    \u003ctr\u003e\n\u003ctd\u003eSuitable for\u003c\/td\u003e\n\u003ctd\u003eAll skin tones, sensitive eyes \u0026amp; contact lens wearers\u003c\/td\u003e\n\u003c\/tr\u003e\n  \u003c\/table\u003e\n\n  \u003chr class=\"pz-divider\"\u003e\n\n  \u003cp class=\"pz-footer\"\u003ePure Ziva  ·  Purple Smoke Matte  ·  Made in USA  ·  Vegan \u0026amp; Cruelty-Free\u003c\/p\u003e\n\n\u003c\/div\u003e","brand":"Pure Ziva","offers":[{"title":"Default Title","offer_id":48323381526685,"sku":"CCMI-1302B2","price":16.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0753\/7154\/4733\/files\/B2_PURPLE_SMOKE_MATTE_SHOPIFY_MAIN.jpg?v=1779549822","url":"https:\/\/pureziva.com\/products\/pure-ziva-purple-smoke-violet-matte-opaque-mauve-pressed-powder-single-vegan-eyeshadow-talc-paraben-cruelty-free","provider":"Pure Ziva","version":"1.0","type":"link"}