{"product_id":"pure-ziva-violet-shimmer-cool-tone-purple-wine-mauve-creamy-pearl-lipstick-color-moisturizing-paraben-free-no-animal-testing-cruelty-free-lip-makeup-color","title":"Pure Ziva Violet Shimmer Cool Tone Purple Wine Mauve Creamy Pearl Lipstick Color Moisturizing Paraben Free, No Animal Testing \u0026 Cruelty Free Lip Makeup Color","description":"\u003cstyle\u003e\n  .pz-wrap { font-family: var(--font-body-family); color: rgb(var(--color-foreground)); line-height: 1.7; margin: 2rem 0 0; }\n  .pz-eyebrow { font-family: var(--font-subheading-family); font-style: var(--font-subheading-style); font-weight: var(--font-subheading-weight); font-size: 1.1rem; letter-spacing: 0.18em; text-transform: uppercase; color: rgba(var(--color-foreground), 0.5); margin: 0 0 0.6rem; }\n  .pz-section-title { font-family: var(--font-heading-family); font-style: var(--font-heading-style); font-weight: var(--font-heading-weight); font-size: calc(var(--font-heading-font-size, 18px) * 0.85); color: rgb(var(--color-foreground)); margin: 2.4rem 0 0.8rem; padding-bottom: 0.6rem; border-bottom: 1px solid rgba(var(--color-foreground), 0.1); }\n  .pz-tagline { font-size: 1.5rem; line-height: 1.75; color: rgb(var(--color-foreground)); margin: 0.4rem 0 1.6rem; }\n  .pz-tagline em { font-family: var(--font-heading-family); font-style: italic; }\n  .pz-body { font-size: 1.4rem; line-height: 1.8; color: rgba(var(--color-foreground), 0.75); margin: 0 0 1.2rem; }\n  .pz-attrs { display: grid; grid-template-columns: repeat(auto-fit, minmax(120px, 1fr)); gap: 8px; margin: 1.6rem 0; }\n  .pz-attr { background: rgba(var(--color-foreground), 0.04); border: 1px solid rgba(var(--color-foreground), 0.08); border-radius: var(--card-corner-radius, 0.5rem); padding: 1rem 1.2rem; }\n  .pz-attr-label { font-family: var(--font-subheading-family); font-size: 0.9rem; letter-spacing: 0.14em; text-transform: uppercase; color: rgba(var(--color-foreground), 0.45); margin-bottom: 3px; }\n  .pz-attr-val { font-size: 1.3rem; font-weight: var(--font-body-weight-bold); color: rgb(var(--color-foreground)); }\n  .pz-pills { display: flex; flex-wrap: wrap; gap: 7px; margin: 1.4rem 0 1.8rem; }\n  .pz-pill { display: inline-flex; align-items: center; gap: 5px; background: rgba(var(--color-foreground), 0.04); border: 1px solid rgba(var(--color-foreground), 0.12); border-radius: 2rem; padding: 4px 12px; font-size: 1.2rem; color: rgba(var(--color-foreground), 0.7); line-height: 1; }\n  .pz-pill--green { background: rgba(62, 130, 76, 0.1); border-color: rgba(62, 130, 76, 0.35); color: rgb(38, 100, 50); }\n  .pz-pill--green .pz-check { color: rgb(38, 100, 50); font-weight: bold; }\n  .pz-swatch-row { display: flex; align-items: flex-start; gap: 1.4rem; margin: 1.2rem 0 1.6rem; }\n  .pz-swatch { flex-shrink: 0; width: 52px; height: 52px; border-radius: 50%;\n    background: linear-gradient(135deg, #a07080 0%, #6a3848 100%);\n    box-shadow: inset -4px -4px 8px rgba(255,220,240,0.2);\n    border: 2px solid rgba(var(--color-foreground), 0.15); }\n  .pz-swatch-name { font-family: var(--font-heading-family); font-style: var(--font-heading-style); font-size: 1.5rem; font-weight: var(--font-heading-weight); color: rgb(var(--color-foreground)); margin-bottom: 4px; display: block; }\n  .pz-swatch-desc { font-size: 1.3rem; color: rgba(var(--color-foreground), 0.65); line-height: 1.65; }\n  .pz-divider { border: none; border-top: 1px solid rgba(var(--color-foreground), 0.1); margin: 2rem 0; }\n  .pz-tips { display: flex; flex-direction: column; gap: 10px; margin: 0.8rem 0 0; }\n  .pz-tip { display: flex; align-items: flex-start; gap: 10px; font-size: 1.4rem; color: rgba(var(--color-foreground), 0.72); line-height: 1.65; }\n  .pz-tip-num { flex-shrink: 0; width: 22px; height: 22px; margin-top: 1px; border-radius: 50%; background: rgba(var(--color-button), 0.1); border: 1px solid rgba(var(--color-button), 0.25); display: flex; align-items: center; justify-content: center; font-size: 1rem; font-weight: var(--font-body-weight-bold); color: rgba(var(--color-button), 1); font-family: var(--font-body-family); }\n  .pz-table { width: 100%; border-collapse: collapse; margin: 0.8rem 0; font-size: 1.3rem; }\n  .pz-table tr { border-bottom: 1px solid rgba(var(--color-foreground), 0.08); }\n  .pz-table tr:last-child { border-bottom: none; }\n  .pz-table td { padding: 9px 4px; vertical-align: middle; line-height: 1.5; }\n  .pz-table td:first-child { color: rgba(var(--color-foreground), 0.55); width: 46%; font-size: 1.25rem; letter-spacing: 0.02em; }\n  .pz-table td:last-child { font-weight: var(--font-body-weight-bold); color: rgb(var(--color-foreground)); }\n  .pz-footer { margin-top: 2rem; padding-top: 1.4rem; border-top: 1px solid rgba(var(--color-foreground), 0.08); font-size: 1.1rem; letter-spacing: 0.1em; text-align: center; color: rgba(var(--color-foreground), 0.38); text-transform: uppercase; }\n  .pz-ingredients { display: grid; grid-template-columns: repeat(auto-fit, minmax(190px, 1fr)); gap: 8px; margin: 1rem 0; }\n  .pz-ing { background: rgba(var(--color-foreground), 0.03); border: 1px solid rgba(var(--color-foreground), 0.08); border-radius: var(--card-corner-radius, 0.5rem); padding: 10px 14px; font-size: 1.3rem; color: rgba(var(--color-foreground), 0.65); line-height: 1.5; }\n  .pz-ing-name { display: block; font-size: 1.2rem; font-weight: var(--font-body-weight-bold); color: rgb(var(--color-foreground)); margin-bottom: 2px; letter-spacing: 0.02em; }\n  .pz-inci { font-size: 1.2rem; font-style: italic; color: rgba(var(--color-foreground), 0.55); line-height: 1.7; margin: 0.6rem 0 1.2rem; padding: 1rem 1.4rem; background: rgba(var(--color-foreground), 0.03); border-left: 3px solid rgba(var(--color-button), 0.3); border-radius: 0 var(--inputs-radius, 0.5rem) var(--inputs-radius, 0.5rem) 0; }\n  @media screen and (max-width: 749px) { .pz-attrs { grid-template-columns: 1fr 1fr; } .pz-ingredients { grid-template-columns: 1fr 1fr; } .pz-tagline { font-size: 1.4rem; } }\n\u003c\/style\u003e\n\n\u003cdiv class=\"pz-wrap\"\u003e\n\n  \u003cp class=\"pz-eyebrow\"\u003ePure Ziva  ·  Lip Color\u003c\/p\u003e\n\n  \u003cp class=\"pz-tagline\"\u003e\n    \u003cem\u003eThe quiet authority of a deep violet rendered in pearl\u003c\/em\u003e — Violet Shimmer is a cool-toned, plum-mauve lipstick with a luminous pearl finish that catches the light without reading glittery. Creamy, moisturising, and precisely the colour that makes a statement while still leaving the room guessing.\n  \u003c\/p\u003e\n\n  \u003cdiv class=\"pz-attrs\"\u003e\n    \u003cdiv class=\"pz-attr\"\u003e\n\u003cdiv class=\"pz-attr-label\"\u003eFinish\u003c\/div\u003e\n\u003cdiv class=\"pz-attr-val\"\u003eCreamy Pearl\u003c\/div\u003e\n\u003c\/div\u003e\n    \u003cdiv class=\"pz-attr\"\u003e\n\u003cdiv class=\"pz-attr-label\"\u003eNet weight\u003c\/div\u003e\n\u003cdiv class=\"pz-attr-val\"\u003e4 g  (0.14 oz)\u003c\/div\u003e\n\u003c\/div\u003e\n    \u003cdiv class=\"pz-attr\"\u003e\n\u003cdiv class=\"pz-attr-label\"\u003eOrigin\u003c\/div\u003e\n\u003cdiv class=\"pz-attr-val\"\u003eMade in USA\u003c\/div\u003e\n\u003c\/div\u003e\n    \u003cdiv class=\"pz-attr\"\u003e\n\u003cdiv class=\"pz-attr-label\"\u003eType\u003c\/div\u003e\n\u003cdiv class=\"pz-attr-val\"\u003eLipstick\u003c\/div\u003e\n\u003c\/div\u003e\n  \u003c\/div\u003e\n\n  \u003cdiv class=\"pz-pills\"\u003e\n    \u003cspan class=\"pz-pill pz-pill--green\"\u003e\u003cspan class=\"pz-check\"\u003e✓\u003c\/span\u003e Paraben-Free\u003c\/span\u003e\n    \u003cspan class=\"pz-pill pz-pill--green\"\u003e\u003cspan class=\"pz-check\"\u003e✓\u003c\/span\u003e Cruelty-Free\u003c\/span\u003e\n    \u003cspan class=\"pz-pill\"\u003eMoisturising Formula\u003c\/span\u003e\n    \u003cspan class=\"pz-pill\"\u003eCreamy Pearl Finish\u003c\/span\u003e\n  \u003c\/div\u003e\n\n  \u003chr class=\"pz-divider\"\u003e\n\n  \u003cp class=\"pz-section-title\"\u003eThe color\u003c\/p\u003e\n\n  \u003cdiv class=\"pz-swatch-row\"\u003e\n    \u003cdiv class=\"pz-swatch\" aria-hidden=\"true\"\u003e\u003c\/div\u003e\n    \u003cdiv\u003e\n      \u003cspan class=\"pz-swatch-name\"\u003eViolet Shimmer\u003c\/span\u003e\n      \u003cspan class=\"pz-swatch-desc\"\u003eA deep, cool-toned plum-mauve with distinct violet undertones and a luminous pearl shimmer that shifts from dusty rose in certain lights to rich violet-plum in others. Neither a classic red-purple nor a flat brown — it occupies the most sophisticated register of the mauve-violet spectrum.\u003c\/span\u003e\n    \u003c\/div\u003e\n  \u003c\/div\u003e\n\n  \u003cp class=\"pz-body\"\u003eThink the colour of aged wine against candlelight, the deep rose-violet of a dried garden rose at its most saturated, the dusty plum of antique velvet. Violet Shimmer earns its name on the lip — the pearl shimmer catches light naturally with movement, creating a soft luminosity that reads as glamorous in evening light and quietly refined in daylight. The cool violet undertone keeps it from ever reading too brown or too warm, while the plum depth prevents it from reading too pink or too obvious.\u003c\/p\u003e\n\n  \u003cp class=\"pz-body\"\u003eThe creamy formula delivers full colour in a single stroke with a comfortable, moisturising wear that doesn't settle into fine lines or dry out over the course of the day. Buildable from a soft sheer wash to full, opaque plum depending on application pressure — versatile enough to move between day and evening with the same bullet.\u003c\/p\u003e\n\n  \u003chr class=\"pz-divider\"\u003e\n\n  \u003cp class=\"pz-section-title\"\u003eHow to wear it\u003c\/p\u003e\n\n  \u003cdiv class=\"pz-tips\"\u003e\n    \u003cdiv class=\"pz-tip\"\u003e\n\u003cdiv class=\"pz-tip-num\"\u003e1\u003c\/div\u003e\n\u003cspan\u003eApply directly from the bullet for full, creamy coverage — start from the centre of the lip and work outward for the most controlled application.\u003c\/span\u003e\n\u003c\/div\u003e\n    \u003cdiv class=\"pz-tip\"\u003e\n\u003cdiv class=\"pz-tip-num\"\u003e2\u003c\/div\u003e\n\u003cspan\u003eUse a lip brush for precision and to maximise pigment intensity — pressing and patting rather than dragging delivers more saturated, longer-lasting colour.\u003c\/span\u003e\n\u003c\/div\u003e\n    \u003cdiv class=\"pz-tip\"\u003e\n\u003cdiv class=\"pz-tip-num\"\u003e3\u003c\/div\u003e\n\u003cspan\u003eBlot once after the first application, then apply a second layer for extended wear with maximum colour depth.\u003c\/span\u003e\n\u003c\/div\u003e\n    \u003cdiv class=\"pz-tip\"\u003e\n\u003cdiv class=\"pz-tip-num\"\u003e4\u003c\/div\u003e\n\u003cspan\u003eApply lightly with the fingertip for a diffused, just-bitten plum wash — modern and wearable for daytime without the full impact of a precise liner application.\u003c\/span\u003e\n\u003c\/div\u003e\n    \u003cdiv class=\"pz-tip\"\u003e\n\u003cdiv class=\"pz-tip-num\"\u003e5\u003c\/div\u003e\n\u003cspan\u003ePair with a neutral or barely-there eye — Mink Matte or Amaretto Matte on the lids let the lip colour command the look without competing.\u003c\/span\u003e\n\u003c\/div\u003e\n    \u003cdiv class=\"pz-tip\"\u003e\n\u003cdiv class=\"pz-tip-num\"\u003e6\u003c\/div\u003e\n\u003cspan\u003eLine the lips first with a cool-toned plum or mauve liner to define the shape and extend wear — the liner acts as a base that keeps the colour anchored throughout the day.\u003c\/span\u003e\n\u003c\/div\u003e\n  \u003c\/div\u003e\n\n  \u003chr class=\"pz-divider\"\u003e\n\n  \u003cp class=\"pz-section-title\"\u003eFull ingredients\u003c\/p\u003e\n\n  \u003cp class=\"pz-body\"\u003eA nourishing, multi-wax formula enriched with Vitamin E (Tocopheryl Acetate), stabilised Vitamin C (Tetrahexyldecyl Ascorbate), Castor Seed Oil, and Sesame Seed Oil for comfortable, conditioning wear. Contains fragrance; individual fragrance components are listed below. Contains Beeswax. May contain Carmine CI 75470.\u003c\/p\u003e\n\n  \u003cp class=\"pz-inci\"\u003eRicinus Communis (Castor) Seed Oil, Jojoba Esters, Kaolin, Beeswax, Caprylic\/Capric Triglyceride, Diisostearyl Malate, Tridecyl Trimellitate, Magnesium Carbonate, Octyldodecyl Ricinoleate, Propylene Glycol Myristyl Ether Acetate, Ethylhexyl Palmitate, Euphorbia Cerifera (Candelilla) Wax, C18-38 Alkyl Hydroxy Stearoyl Stearate, Copernicia Cerifera (Carnauba) Wax, Octyldodecyl Stearoyl Stearate, Mica, Tocopheryl Acetate, Sesamum Indicum (Sesame) Seed Oil, Isostearyl Alcohol, Fragrance, Polyglyceryl-3 Beeswax, Tetrahexyldecyl Ascorbate, Propyl Gallate, Ascorbyl Palmitate, Malic Acid, Tin Oxide, Citronellol, Linalool, Hexyl Cinnamic Aldehyde, Alpha Methyl Ionone, Geraniol, Benzyl Benzoate. May Contain: Titanium Dioxide CI 77891, Red 27 Lake CI 45410, Red 7 Lake CI 15850, Iron Oxides CI 77491, CI 77492, CI 77499, Yellow 5 Lake CI 19140, Blue 1 Lake CI 42090, Red 6 Lake CI 15850, Carmine CI 75470, Orange 5 Lake CI 45370, Bismuth Oxychloride CI 77163.\u003c\/p\u003e\n\n  \u003cdiv class=\"pz-ingredients\"\u003e\n    \u003cdiv class=\"pz-ing\"\u003e\n\u003cspan class=\"pz-ing-name\"\u003eCastor Seed Oil\u003c\/span\u003eRich emollient; conditions, moisturises and softens lips\u003c\/div\u003e\n    \u003cdiv class=\"pz-ing\"\u003e\n\u003cspan class=\"pz-ing-name\"\u003eJojoba Esters\u003c\/span\u003ePlant-derived wax; smooth, skin-conditioning texture\u003c\/div\u003e\n    \u003cdiv class=\"pz-ing\"\u003e\n\u003cspan class=\"pz-ing-name\"\u003eBeeswax \u0026amp; Polyglyceryl-3 Beeswax\u003c\/span\u003eNatural structure and binder; comfortable, non-waxy wear\u003c\/div\u003e\n    \u003cdiv class=\"pz-ing\"\u003e\n\u003cspan class=\"pz-ing-name\"\u003eCandelilla Wax\u003c\/span\u003ePlant-derived vegan wax; provides body and durability\u003c\/div\u003e\n    \u003cdiv class=\"pz-ing\"\u003e\n\u003cspan class=\"pz-ing-name\"\u003eCarnauba Wax\u003c\/span\u003ePlant-derived wax; adds gloss and long-wear stability\u003c\/div\u003e\n    \u003cdiv class=\"pz-ing\"\u003e\n\u003cspan class=\"pz-ing-name\"\u003eCaprylic\/Capric Triglyceride\u003c\/span\u003eLightweight skin-conditioning emollient\u003c\/div\u003e\n    \u003cdiv class=\"pz-ing\"\u003e\n\u003cspan class=\"pz-ing-name\"\u003eSesame Seed Oil\u003c\/span\u003eNourishing plant oil; conditions and protects the lip barrier\u003c\/div\u003e\n    \u003cdiv class=\"pz-ing\"\u003e\n\u003cspan class=\"pz-ing-name\"\u003eTocopheryl Acetate\u003c\/span\u003eVitamin E; antioxidant skin protection and conditioning\u003c\/div\u003e\n    \u003cdiv class=\"pz-ing\"\u003e\n\u003cspan class=\"pz-ing-name\"\u003eTetrahexyldecyl Ascorbate\u003c\/span\u003eStabilised Vitamin C; antioxidant defence\u003c\/div\u003e\n    \u003cdiv class=\"pz-ing\"\u003e\n\u003cspan class=\"pz-ing-name\"\u003eMalic Acid\u003c\/span\u003eGentle AHA; smooth lip surface and even colour payoff\u003c\/div\u003e\n    \u003cdiv class=\"pz-ing\"\u003e\n\u003cspan class=\"pz-ing-name\"\u003eMica \u0026amp; Tin Oxide\u003c\/span\u003eSilky texture; contributes to the pearlescent shimmer finish\u003c\/div\u003e\n    \u003cdiv class=\"pz-ing\"\u003e\n\u003cspan class=\"pz-ing-name\"\u003eBismuth Oxychloride CI 77163 (may contain)\u003c\/span\u003eLuminous pearl shimmer; the violet shimmer effect\u003c\/div\u003e\n    \u003cdiv class=\"pz-ing\"\u003e\n\u003cspan class=\"pz-ing-name\"\u003eRed 7 \u0026amp; Red 27 Lake (may contain)\u003c\/span\u003eCool red-violet and vivid pink pigmentation\u003c\/div\u003e\n    \u003cdiv class=\"pz-ing\"\u003e\n\u003cspan class=\"pz-ing-name\"\u003eBlue 1 Lake CI 42090 (may contain)\u003c\/span\u003eCool blue depth; the violet register\u003c\/div\u003e\n    \u003cdiv class=\"pz-ing\"\u003e\n\u003cspan class=\"pz-ing-name\"\u003eIron Oxides (may contain)\u003c\/span\u003eWarm depth; grounds the plum and prevents flat colour\u003c\/div\u003e\n    \u003cdiv class=\"pz-ing\"\u003e\n\u003cspan class=\"pz-ing-name\"\u003eCarmine CI 75470 (may contain)\u003c\/span\u003eWarm rose-red pigmentation\u003c\/div\u003e\n    \u003cdiv class=\"pz-ing\"\u003e\n\u003cspan class=\"pz-ing-name\"\u003eFragrance (Parfum)\u003c\/span\u003eSubtle scent; contains Citronellol, Linalool, Geraniol, Benzyl Benzoate, Hexyl Cinnamic Aldehyde, Alpha Methyl Ionone\u003c\/div\u003e\n  \u003c\/div\u003e\n\n  \u003chr class=\"pz-divider\"\u003e\n\n  \u003cp class=\"pz-section-title\"\u003eProduct details\u003c\/p\u003e\n\n  \u003ctable class=\"pz-table\"\u003e\n    \u003ctr\u003e\n\u003ctd\u003eProduct type\u003c\/td\u003e\n\u003ctd\u003eLipstick\u003c\/td\u003e\n\u003c\/tr\u003e\n    \u003ctr\u003e\n\u003ctd\u003eShade name\u003c\/td\u003e\n\u003ctd\u003eViolet Shimmer\u003c\/td\u003e\n\u003c\/tr\u003e\n    \u003ctr\u003e\n\u003ctd\u003eFinish\u003c\/td\u003e\n\u003ctd\u003eCreamy pearl\u003c\/td\u003e\n\u003c\/tr\u003e\n    \u003ctr\u003e\n\u003ctd\u003eNet weight\u003c\/td\u003e\n\u003ctd\u003e4 g \/ 0.14 oz\u003c\/td\u003e\n\u003c\/tr\u003e\n    \u003ctr\u003e\n\u003ctd\u003eCountry of origin\u003c\/td\u003e\n\u003ctd\u003eUSA\u003c\/td\u003e\n\u003c\/tr\u003e\n    \u003ctr\u003e\n\u003ctd\u003eParaben-free\u003c\/td\u003e\n\u003ctd\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n    \u003ctr\u003e\n\u003ctd\u003eCruelty-free\u003c\/td\u003e\n\u003ctd\u003eYes — not tested on animals\u003c\/td\u003e\n\u003c\/tr\u003e\n    \u003ctr\u003e\n\u003ctd\u003eFormula\u003c\/td\u003e\n\u003ctd\u003eMoisturising, creamy pearl\u003c\/td\u003e\n\u003c\/tr\u003e\n  \u003c\/table\u003e\n\n  \u003chr class=\"pz-divider\"\u003e\n\n  \u003cp class=\"pz-footer\"\u003ePure Ziva  ·  Violet Shimmer  ·  Made in USA  ·  Paraben-Free \u0026amp; Cruelty-Free\u003c\/p\u003e\n\n\u003c\/div\u003e","brand":"Pure Ziva","offers":[{"title":"Default Title","offer_id":48380729524381,"sku":"CCMI-252336","price":15.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0753\/7154\/4733\/files\/VIOLET_SHIMMER_SHOPIFY_MAIN.jpg?v=1780773791","url":"https:\/\/pureziva.com\/products\/pure-ziva-violet-shimmer-cool-tone-purple-wine-mauve-creamy-pearl-lipstick-color-moisturizing-paraben-free-no-animal-testing-cruelty-free-lip-makeup-color","provider":"Pure Ziva","version":"1.0","type":"link"}