Pure Ziva

Pure Ziva Smokey Plum Dark Purple Violet Brown Matte Opaque Pressed Powder Single Eyeshadow; Talc, Paraben & Cruelty Free

$16.99
$16.99
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Pure Ziva · Eye Color

The brooding depth of a winter plum sky just before dark — pressed into a single, velvety matte pan. Smokey Plum Matte is a deep, complex dark purple with smoky violet-brown undertones that delivers serious, fully opaque drama in a single sweep.

Finish
Matte / Opaque
Net weight
1.4 g (0.049 oz)
Origin
Made in USA
Type
Single Pan
✓ Talc-Free ✓ Paraben-Free ✓ Cruelty-Free Pressed Powder Single Pan

The color

Smokey Plum Matte A deep, smoky dark purple with cool grey-brown undertones and a whisper of muted violet. Not a bright purple — a sophisticated, wearable plum that lives at the edge of darkness without going full black.

Think the dusty skin of an overripe damson plum, the deep shadow of a twilight bruise on the horizon, the muted purple-grey of dried heather in November. Smokey Plum Matte reads as a cool dark brown in low light, a deep violet-taupe in daylight, and a rich, complex plum under warm indoor lighting — one of those rare shades that shifts without shimmer.

It pairs effortlessly with smoky black and deep navy for a dramatic editorial eye, and lifts beautifully when set against champagne or rose gold highlight shades for a dressed-up evening look. Buildable from a soft, smoky wash to fully saturated opaque coverage with a single brush.

How to wear it

1
Sweep across the entire lid for an instant, statement-ready smoky eye — powerful as a stand-alone shade.
2
Blend into the crease and outer corner over a neutral base to build dimension and a deep-set effect.
3
Dampen an angled brush and apply wet along the upper or lower lash line for a precise, intense liner look.
4
Pair with a champagne or rose gold shimmer on the lid center to create depth-and-highlight contrast for evening.
5
Universally flattering — deepens into a rich, jewel-toned plum on deeper complexions, and creates striking contrast on fair to medium skin.

Full ingredients

Formulated without talc or parabens. Safe for sensitive eyes and contact lens wearers.

Mica, Boron Nitride, Polyethylene, Silica, Caprylic/Capric Triglyceride, Isoeicosane, PTFE, Synthetic Wax, Polyisobutene, Kaolin, Dimethicone, Iron Oxides CI 77499, Ultramarines CI 77007, Carmine CI 75470.

MicaSilky base for smooth, blendable application
Boron NitrideVelvety soft-focus finish; reduces shine for true matte wear
Polyethylene & PTFEUltra-smooth payoff and buttery powder slip
SilicaControls oil for improved all-day wear
Caprylic/Capric TriglycerideSkin-conditioning emollient; aids colour pickup and blending
IsoeicosaneLightweight emollient; helps colour melt onto skin
Synthetic Wax & KaolinStructural binders for a firm, crumble-free press
Polyisobutene & DimethiconeFilm-formers for improved colour longevity and wear
Iron Oxides CI 77499Deep earth-tone pigmentation for rich brown-black depth
Ultramarines CI 77007Cool blue-violet pigment that creates the smoky plum hue
Carmine CI 75470Natural red pigment that anchors the warm plum tone

⚠ Contains Carmine (CI 75470), a natural red pigment derived from cochineal insects. Not suitable for those following a strict vegan lifestyle.

Product details

Product type Single pressed powder eyeshadow
Shade name Smokey Plum Matte
Finish Matte / full-coverage opaque
Net weight 1.4 g / 0.049 oz
Country of origin USA
Talc-free Yes
Paraben-free Yes
Cruelty-free Yes — not tested on animals
Suitable for All skin tones, sensitive eyes & contact lens wearers

Pure Ziva · Smokey Plum Matte · Made in USA · Talc & Paraben-Free

100 in stock

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Pure Ziva Smokey Plum Dark Purple Violet Brown Matte Opaque Pressed Powder Single Eyeshadow; Talc, Paraben & Cruelty Free

$16.99

The Simply Radiant Promise

Pure Ziva is committed to providing the highest quality products at prices that fit every budget. If you have any questions or issues, please reach out to us at hello@pureziva.com