Pure Ziva

Pure Ziva Mauve Plum Matte Satin Velvet Pink Rose Purple Red Opaque Pressed Powder Single Eyeshadow; Talc, Paraben & Cruelty Free

$16.99
$16.99
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Pure Ziva · Eye Color

Rose and plum, warmth and depth — the shade that flatters without trying — Mauve Plum Matte is a richly pigmented warm mauve that draws equally from rose, plum, and dusty brown. The rare shade that reads as dramatic but lands as wearable, and looks genuinely beautiful on every complexion it touches.

Finish
Matte / Opaque
Net weight
1.8 g (0.064 oz)
Origin
Made in USA
Type
Single Pan
✓ Talc-Free ✓ Paraben-Free ✓ Cruelty-Free Pressed Powder Single Pan

The color

Mauve Plum Matte A warm, medium-toned mauve with rose-pink and dusty plum undertones. Not a bright pink, not a cold purple, not a flat brown — it lives at the warm, earthy intersection of all three, creating a deeply flattering, universally wearable shade.

Think the colour of an antique rose petal pressed between pages, the deep warmth of a dried plum, the dusky rose of early evening sky in autumn. Mauve Plum Matte is the shade that embodies sophisticated femininity without demanding attention — warm enough to feel rich, muted enough to feel polished, pigmented enough to read clearly on every skin tone shown. In warm light it leans toward a rose-brown; in cool or natural light the plum-violet undertone surfaces, giving it real evening drama.

Shown on nine skin tones from fair to deep, it earns its place differently on each one — a soft, romantic lid wash on fair complexions that echoes the inner lid's natural flush; a defined warm plum-rose crease shade on medium tones; a genuinely rich, dimensional colour on deeper complexions where lighter mauves often disappear. It makes blue eyes look immediately warmer and more romantic, green eyes more vivid, and hazel eyes glow with golden-rose undertones.

How to wear it

1
Sweep all over the lid for a soft, warm mauve look — refined and romantic in a single step, no blending required.
2
Build into the crease and outer V over a nude base for a warm, diffused plum-rose smoky eye with effortless depth.
3
Pair with a lighter dusty rose or Cashmere Matte on the lid centre for a graduated warm-mauve eye with tonal dimension.
4
Dampen an angled brush and apply wet as a warm, precise plum-mauve liner — more interesting than brown, softer than a stark dark liner.
5
Blend through the lower lash line lightly for a soft, wrapped mauve eye — particularly beautiful on the lower lash line alone for a subtle daytime tint.
6
Layer Espresso Matte or a deep plum over Mauve Plum Matte in the outer V for a deeper, more dramatic version of the same warm palette.

Full ingredients

Formulated without talc or parabens. Safe for sensitive eyes and contact lens wearers.

Mica, Magnesium Stearate, Polyethylene (&) PTFE, Isoeicosane, Polyisobutene, Titanium Dioxide CI 77891, Iron Oxides CI 77491, CI 77492, CI 77499, Ultramarines CI 77007, Carmine CI 75470.

MicaSilky texture & effortless blendability
Magnesium StearateBinding agent for a firm, non-crumbly press
Polyethylene (&) PTFEUltra-smooth payoff and soft powder feel
IsoeicosaneLightweight emollient; helps colour melt onto skin
PolyisobuteneFilm-former for improved colour longevity
Titanium Dioxide CI 77891Softens and lifts toward the warm dusty mauve register
Iron Oxide CI 77491Warm red-brown; adds the plum-rose depth and richness
Iron Oxide CI 77492Golden-brown warmth; the earthy mauve grounding
Iron Oxide CI 77499Deep brown-black; grounds and prevents the shade from reading too pink
Ultramarines CI 77007Subtle cool-violet depth; the plum register
Carmine CI 75470The vivid rose-red heart; warm pink-mauve character and saturation

Product details

Product type Single pressed powder eyeshadow
Shade name Mauve Plum Matte
Finish Matte / full-coverage opaque
Net weight 1.8 g / 0.064 oz
Country of origin USA
Talc-free Yes
Paraben-free Yes
Cruelty-free Yes — not tested on animals
Suitable for All skin tones, sensitive eyes & contact lens wearers

Pure Ziva · Mauve Plum Matte · Made in USA · Talc & Paraben-Free

20 in stock

View full details
Pure Ziva Mauve Plum Matte Satin Velvet Pink Rose Purple Red Opaque Pressed Powder Single Eyeshadow; Talc, Paraben & Cruelty Free

Pure Ziva Mauve Plum Matte Satin Velvet Pink Rose Purple Red Opaque Pressed Powder Single Eyeshadow; Talc, Paraben & Cruelty Free

$16.99

The Simply Radiant Promise

Pure Ziva is committed to providing the highest quality products at prices that fit every budget. If you have any questions or issues, please reach out to us at hello@pureziva.com