Pure Ziva
Pure Ziva Naked White Matte Nude Neutral Pressed Powder Single Vegan Eyeshadow; Talc, Paraben & Cruelty Free
Pure Ziva · Eye Color
The blank canvas that makes everything else possible — White Matte is a pure, opaque matte white that functions as a foundational tool as much as a colour. A clean, crisp white with a silky-soft powder feel that applies smoothly, blends precisely, and opens the eye like nothing else in the palette.
The color
Think fresh linen in morning light, the clean face of a blank page, the still surface of undisturbed snow. White Matte is the rare pressed powder that manages to be opaque without being heavy — its formula is built around silky-soft skin-blurring agents that press out smoothly without any of the chalkiness that makes most white shadows difficult to work with. It applies as cleanly as it looks in the pan.
In practice it is one of the most versatile shades in any collection. Use it as a primer base to make every colour placed over it more vibrant and true-to-pan. Press it onto the brow bone for a sharp, matte highlight. Apply it to the inner corner to brighten and widen. Blend it through the centre of the lid to create a cut crease effect. Wet an angled brush and apply it as a precise graphic white liner. It is the shade that professional makeup artists keep closest.
How to wear it
Full ingredients
Formulated without talc, parabens, or animal-derived ingredients. Safe for sensitive eyes and contact lens wearers.
Mica, Magnesium Stearate, Kaolin, Polyethylene, Isoeicosane, Nylon-12, Polyisobutene, PTFE, Lauroyl Lysine. May Contain: Bismuth Oxychloride CI 77163, Titanium Dioxide CI 77891.
Product details
| Product type | Single pressed powder eyeshadow |
| Shade name | White Matte |
| Finish | Matte / full-coverage opaque |
| Net weight | 1.4 g / 0.049 oz |
| Country of origin | USA |
| Talc-free | Yes |
| Paraben-free | Yes |
| Vegan | Yes — no animal-derived ingredients |
| Cruelty-free | Yes — not tested on animals |
| Suitable for | All skin tones, sensitive eyes & contact lens wearers |
